Surpassing 300,000 Subscribers! BitStar and Sony Creative Products Sign Master License Agreement for YouTube Anime 'Hirotama! Hiro-kun'
BitStar and Sony Creative Products have signed a master license agreement to expand the IP business of the YouTube anime 'Hirotama! Hiro-kun'.
📋 Article Processing Timeline
- 📰 Published: May 29, 2026 at 13:00
- 🔍 Collected: June 1, 2026 at 03:12 (62h 12m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 03:13 (1 min after Collected)
Sony Creative Products Inc. (SCP) announced that it has signed a master license agreement regarding the IP "Hirotama! Hiro-kun," owned by BitStar Inc. Since its launch in December 2022, "Hirotama! Hiro-kun" has gained popularity among elementary school students, surpassing 300,000 channel subscribers and 300 million total views. Through this agreement, the companies will utilize SCP's licensing network to promote multi-faceted developments, including merchandise such as apparel, accessories, and toys, as well as events where fans can experience the world of the anime. Furthermore, they will leverage the assets of the Sony Group in the music and entertainment sectors to maximize the value of the IP.
FAQ
What is the concept of 'Hirotama! Hiro-kun'?
It is a loose comedy for elementary school students with the concept, 'The strongest hero is... Mom!?'