Onitsuka Tiger has partnered with Soho House to co-develop a total-look uniform collection for Soho House Tokyo, which will be the first location in Japan. This collection was announced at the opening reception of Soho House Tokyo held on April 3, 2026.
The inspiration for this collection was Onitsuka Tiger's signature 'DENIVITA™' series, a Japanese denim collection that continues to evolve while maintaining its historical background.
High-quality Japanese denim was adopted as the foundation of the uniform, combining style and practicality. It is incorporated into various key pieces, such as jackets and loose-fit jeans inspired by 1950s workwear, and multi-pocket aprons. In addition, oversized cotton T-shirts dyed in navy and beige add a soft nuance and comfort to the denim style.
As a classic silhouette, tailored jackets, vests, and trousers crafted from dark gray wool are proposed, bringing a sophisticated contrast to the denim items. Furthermore, black knit sweaters and vests made of a cotton-cashmere blend are paired together, achieving a balance between Tokyo's urban elegance and everyday wearing comfort.
Celebrating the versatility of denim, this uniform collection was completed to support all roles at Soho House Tokyo by fusing tradition, modernity, and comfort.
Onitsuka Tiger Uniform Collection
FACT BOX
- Source: PR TIMES
- Category: Partnership
- Organizations: Soho House
- Products / services: DENIVITA™