AI for Organizing the Minds of Beauty Salon Owners: and US to Host a Practical AI Seminar on June 23, 2026, 19:00–20:00, to Create 'White Space' in Work and Life

and US Co., Ltd. (Toyama Prefecture; President & CEO: Shinya Hirooka), which operates the salon-exclusive cosmetics brand 'oméme', will host a free online seminar on Tuesday, June 23, 2026, for eyelash and beauty salon owners and entrepreneurs titled 'AI for Creating Mental and Lifestyle White Space: A Practical AI Seminar for Beauty Salon Owners'.

This seminar will go beyond the conventional view of AI as merely an 'operational efficiency tool'. Instead, it will focus on practical applications of generative AI such as ChatGPT and Claude to help salon owners—who face countless daily decisions and challenges—organize their thoughts and reduce cognitive overload.

Salon operations, staff development, social media content creation, family and personal life—

The seminar aims to help participants break free from the constant state of 'always thinking about something', so they can redirect their time and energy toward what truly matters: customer service, management, and creativity.

## Background: The Real Reason for 'Busyness' Is Not 'Tasks' But 'Mental Congestion'

Beauty salon owners are responsible for far more than just treatments. They simultaneously manage:

- Communication with staff
- Designing social media and customer acquisition strategies
- Sales management
- Recruitment
- Customer service
- Personal schedule management

In recent years, there has been a growing number of salon owners who say they 'think about work even during downtime' or 'have so many thoughts that they can’t organize what needs to be done'.

At and US, through our own salon operations and beauty business initiatives, we have come to realize that AI is not just a 'task automation tool', but holds great potential as a 'thought-organizing partner'.

In this seminar, we will explore the question: 'What should I delegate to AI so I can create more mental and lifestyle space?'—and share practical methods for doing so.

## Three Key Features of This Seminar

1. Focused on the Real Struggles of Beauty Salon Owners

Unlike generic AI courses, this seminar addresses specific challenges faced by beauty salon entrepreneurs, such as:

- Inability to organize thoughts
- Constant overthinking
- Procrastinating on social media posting
- Feeling exhausted even when planning vacations or days off
- Shouldering staff training alone

2. Not 'AI Taking Over Work', But 'AI Organizing Your Mind'

Beyond writing and searching, we will demonstrate practical ways to use AI to reduce mental load, including:

- Task organization
- Articulating thoughts into language
- Schedule management
- Acting as a sounding board
- Brainstorming ideas

These will be introduced in a hands-on format.

3. Design Your Own Personal AI Usage Plan On-Site

This is not just a lecture. Participants will engage in exercises to clarify:

- Where their mental fatigue comes from
- What tasks they should delegate to AI
- What usage style fits them best

By the end of the seminar, attendees will have a clear 'first step' toward using AI to create personal white space.

## Seminar Overview

- Title: AI for Creating Mental and Lifestyle White Space: A Practical AI Seminar for Beauty Salon Owners
- Date & Time: Tuesday, June 23, 2026, 19:00–20:00
- Format: Online (Zoom)
- Fee: Free
- Target Audience: Eyelash and beauty salon owners (including small and individual salons)
- Speaker: Miran Asakawa, Executive Director, and US Co., Ltd.
- Details & Registration: https://sarostaai-8qrsueab.manus.space/

## Who Should Attend?

- Those who constantly think about work and can’t rest mentally
- Those who keep putting off social media and content creation
- Those interested in AI but unsure where to start
- Those who tend to carry the burden of salon management alone
- Those who want to create more 'white space' in life
- Those seeking to organize not just work, but their entire lifestyle

## Speaker Profile

Previously worked in media marketing at TABI LABO (now NEW STANDARD). Later led product development for the recovery wear brand 'BAKUNE', contributing to a roughly 100x increase in monthly sales. Currently serves as Executive Director at and US Co., Ltd., operating 'Salonsta', a platform for beauty salons. Actively promotes AI utilization and marketing support in the beauty industry, with a focus on 'creating white space in work and life through AI'. Holds an MBA from Aoyama Gakuin University Graduate School.

## About and US Co., Ltd.

and US (Andasu) is a 'Supportive Company' that supports beauty salons nationwide by offering salon-exclusive cosmetics brands 'oméme' and 'BIOteA'. 'Supportive' means placing the salon at the center and providing assistance accordingly. We value creating an environment where salons can grow independently, offering companion-style support that goes beyond mere product supply.

Our mission is to support people in living healthily and beautifully through beauty, grounded in the concept of 'Well-Aging'—growing older in one’s own way. We provide tailored support to meet the needs of each salon, from individual private studios to large corporate salons. Through our dedicated 'Coordinator System', we offer personalized, detailed support to each salon.

## Company Overview: and US Co., Ltd.

- Representative: President & CEO Shinya Hirooka
- Head Office: 3-8-7 Nezukamachi, Toyama City, Toyama 939-8204
- Phone: 076-491-6050 (main)
- Business Activities:
(1) Salon-exclusive cosmetics manufacturing
(2) Education, consulting, and accounting support
(3) Test marketing salon operations
- Brand Website: https://omeme-cosme.com/
- Corporate Website: https://corp.and-us.jp/
- Recruitment Site: https://corp.and-us.jp/recruit