From 'Intuitive Management' to 'Analytical Salon Management': and US Inc. to Hold a Practical Seminar for Beauty Salons on Customer and Churn Analysis on Wednesday, June 10, 2026

and US Inc. (Toyama Prefecture / President & Representative Director: Shina Hirooka), which develops the salon-exclusive cosmetics brand 'oméme', will hold an online seminar 'Customer Analysis & Churn Analysis Seminar' for beauty salon owners and managers on Wednesday, June 10, 2026.

In this seminar, we will share practical methods for improving salon challenges such as 'unstable revisit rates,' 'unknown reasons for customer churn,' and 'intuitive LINE messaging' based on 'numbers' and 'customer data.'

Rather than relying solely on intuition and experience, we propose an analytical salon management approach that organizes 'who,' 'what,' and 'when to communicate' to improve sales, revisit rates, and customer satisfaction.

Background: The era when 'good treatment' alone doesn't ensure stable revisits

In the beauty industry, management dependent on 'new customer acquisition' is becoming difficult due to:

- Rising costs of new customer acquisition - Intensifying price competition - Lengthening visit cycles - Dispersion of customer touchpoints

On the other hand, many salons face situations where:

- They don't understand the reasons for customer churn - Customer management is dependent on specific individuals - LINE broadcasts are sent indiscriminately - Follow-ups are done 'vaguely'

Through its own salon operations and support for salons nationwide, and US Inc. believes that 'salons that increase revisit rates' share a common trait: 'they analyze their customers.'

This seminar will organize 'who to approach to bring back reservations' and 'which customers are at risk of churning,' and share a pathway design that leads to revisits.

Three Features of This Seminar

1. Organize 'At-Risk Customers' with Numbers, Not Intuition

Explain how to organize 'follow-up priority' based on: - Visit cycle - Last visit date - Purchase history - Menu history - LINE response rate

2. Design LINE Messaging and Revisit Promotion Based on 'Who to Send To'

Instead of 'just sending messages,' share the concept of changing the purpose of distribution for each customer segment: - Revisit promotion targets - In-salon product proposal targets - At-risk customers - VIP customers

3. Create Your Own 'Customer Analysis Sheet' Through Workshop Format

Go beyond lectures and actually perform: - Customer analysis - Churn analysis - Revisit pathway organization

Participants will create a 'Customer Analysis & Revisit Promotion Sheet' they can use in their own salons.

Seminar Overview

Title: How to Create 'Customer Analysis' and Revisit Pathways for Sales Growth

Date & Time: Wednesday, June 10, 2026, 19:00 - 20:00

Format: Online (Zoom)

Participation Fee: Free

Target Audience: Beauty salon owners / managers / executives

Speaker: Miran Asakawa, Managing Director, and US Inc.

Details & Registration: https://saroseminar-2fayvbmy.manus.space

Recommended for those who:

- Want to improve revisit rates - Don't know the reasons for customer churn - Want to improve LINE message response rates - Manage customers intuitively - Don't know the timing for in-salon product proposals - Want to organize 'who to send what to' - Want to build a business not solely dependent on new customer acquisition

Speaker Profile

Miran Asakawa, Managing Director, and US Inc.

Previously engaged in media marketing at TABI LABO (now NEW STANDARD). Subsequently led product development for the recovery wear brand 'BAKUNE,' contributing to approximately a 100-fold increase in monthly sales. Currently serves as Managing Director of and US Inc., operating the beauty salon platform 'Salosta.' Provides practical marketing support, including improving revisit rates, strengthening in-salon product sales, and designing customer pathways, through support for beauty salons nationwide. Holds an MBA from Aoyama Gakuin University Graduate School.

About and US Inc.

and US is a 'supportive company' that develops the salon-exclusive cosmetics brands 'oméme' and 'BIOteA' for beauty salons nationwide, while also supporting beauty salons in solving their management challenges. 'Supportive' signifies an attitude of supporting others as the main actors. We value creating an environment where salons can continue to grow independently, providing hands-on support that goes beyond mere product provision.

Based on the value of 'well-aging (aging gracefully in one's own way),' we support people in living healthily and beautifully through beauty. We offer a wide range of support tailored to the challenges and stages of each salon, from private salons run by sole proprietors to large corporate salons. We employ a 'coordinator system' where dedicated coordinators provide detailed support tailored to each individual salon.

and US Inc. Company Overview

Representative: Shina Hirooka, President & Representative Director

Head Office: 3-8-7 Nezuka-cho, Toyama City, Toyama Prefecture 939-8204

Phone: 076-491-6050 (Main)

Business Activities:

(1) Salon-exclusive cosmetics manufacturer business

(2) Education, consulting, and accounting support business

(3) Test marketing salon business

◆ Brand Site: https://omeme-cosme.com/

◆ Corporate Site: https://corp.and-us.jp/

◆ Recruitment Site: https://corp.and-us.jp/recruit