andUS Challenges the Social Media Marketing Gap in Beauty Salons: Free Production of Introduction Reel Videos and Banners for 30 Selected Salons

and US Inc. (Headquarters: Toyama City, Toyama Prefecture; President & CEO: Nobuna Hirooka), developer of the exclusive beauty salon cosmetic brand 'oméme', is launching a campaign to produce Instagram Reel videos for salon introductions free of charge, targeting eyelash and beauty salons. By utilizing the social media creative expertise cultivated through its brand operations, andUS will handle everything from editing and design to final delivery, requiring the salons to merely provide the raw video footage. The initiative aims to resolve challenges such as production costs and lack of skills, striving for a future where salons have the 'power to deliver' their message.

■ Background: Social Media is 'Expected', But Reality Isn't That Simple

The customer acquisition channels for eyelash and beauty salons are rapidly shifting from the era dominated by portal sites like Hot Pepper Beauty to social media platforms such as Instagram, TikTok, and YouTube. In particular, Instagram Reel videos boast high algorithmic viral potential and are positioned by many salons as the primary funnel for attracting new customers as a medium where they 'can be found by unknown customers.'

On the other hand, the vast majority of the eyelash and beauty salon industry consists of privately owned salons with just one to a few staff members. While the sense of crisis that 'you will be buried if you don't use social media' is spreading amid intensifying competition, a significant gap remains between the reality on the ground and the ideal state of social media operations.

■ Salon Challenges: Why 'Wanting to Make an Introductory Video' Doesn't Lead to Action

'Salon introduction Reel videos' are considered highly effective for acquiring new customers.

This content, which conveys the atmosphere, techniques, and the personalities of the staff, is attracting attention as a format that lowers the hurdle for first-time visits and easily leads to reservations. However, in reality, only a small fraction of salons are able to produce them. The reason lies in the lack of budget and skills required for creative production.

- Outsourcing a Reel video typically costs tens of thousands to over a hundred thousand yen per video.
- There are no staff members with editing skills, and time cannot be secured for production amidst days filled with treatments.
- Challenges in planning and structuring, such as 'what kind of footage to shoot' and 'how to compose it to convey the message.'

Due to these structural issues, a very large number of salons, primarily eyelash and beauty salons, have given up, feeling that they 'want to make a salon introduction video but can't take the first step.'

■ andUS's Initiative and This Campaign

Starting Wednesday, May 20, andUS Inc. will launch a 'Free Creative Production Campaign' for eyelash and beauty salon operators.

Positioning its own eyelash salon, 'eyedeal BEAUTY LABORATORY', as an experimental salon, andUS has been continuously working on insourcing and optimizing social media creatives. Utilizing this knowledge and production system, this campaign will produce and deliver a salon introduction Reel video and banner images simply by having the salon provide the raw footage. One round of revisions is included. This will be provided completely free of charge to a limited 30 salons.

■ Important Notes for Production

The creatives produced in this campaign aim to accurately convey the charm of the salons. To comply with relevant laws and regulations such as the Pharmaceutical and Medical Device Act and the Act against Unjustifiable Premiums and Misleading Representations, we cannot produce content that includes excessive expressions not based on facts or guarantees of specific efficacies and effects. Please be aware of this in advance.

■ Offer Details and Priority

The contents provided in this campaign differ depending on the Salosta membership status.

- Salosta Paid Member (Priority): 1 salon introduction Reel video + 3 banner images for posting
- Salosta Free Member (Priority): 1 salon introduction Reel video + 1 banner image for posting
- General Application (Non-member): 1 salon introduction Reel video

In the event of numerous applications, a total of 30 companies will be selected according to the priority order above.

■ Participation Flow

After applying via the application form, we will notify you of the selection and adoption. Following an online hearing, you will be asked to submit the footage shot by the salon. andUS will handle the editing and design, and deliver the final product after accommodating up to one revision. We ask the salons to take and prepare the raw footage.

Target: Those who operate a beauty salon (both individuals and corporations)
Capacity: Limited to 30 companies
Application Method: Via the application form on the dedicated landing page
Application Deadline: Wednesday, May 27 at 21:00 (Will close as soon as capacity is reached)
Cost: Completely free
Details & Application: https://anduslp-sg5kvpqp.manus.space/

■ Comment from the Marketing Manager

'I want to change the reality where owners of eyelash and beauty salons give up, thinking "I want to convey the salon's atmosphere on social media, but I don't have the time to learn how to make or edit videos." If you just prepare the raw footage, we will shape the rest. This time'