"Lighting the way for local beauty." and US unveils 2nd series of accompanying support success stories for salons nationwide. From home salons to multi-store chains, tales of owners gaining "unwavering confidence."
and US released its second series of success stories for beauty salon accompanying support. It introduces the stories of four owners, from home salons to multi-store operations, who overcame management challenges and gained confidence.
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- 📰 Published: April 28, 2026 at 19:00
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and US Co., Ltd. (Headquarters: Toyama City, Toyama Prefecture, President & CEO: Shinya Hirooka, hereinafter "and US"), which develops the exclusive cosmetic brand "oméme" for beauty salons, has released a second series of success stories through its accompanying support for salons nationwide, publishing four new interview articles.
and US is not just a manufacturer; it also offers a "coordinator system" with dedicated coordinators and "FTG Training" which commits to results within 90 days. The cases released this time introduce the journeys of four leaders who overcame their respective challenges and awakened their own and their teams' potential, including a home salon that overcame its aversion to in-store sales and a multi-store salon that established a "customer engagement culture" across 15 stores.
- Case Study ① Overcoming the barrier of in-store sales and renewing past records
Initially, there was a strong aversion to in-store sales due to the desire "not to break relationships with customers." However, through FTG Training, the mindset shifted from "selling" to "helping" through conversation. By incorporating a "system for objectively viewing oneself" into lonely solo management, the salon renewed its all-time high in in-store sales, gaining unwavering confidence.
Click here for the interview article.
- Case Study ② Accompaniment that changed the interpretation of "being rejected = being disliked"
This salon, which operates multiple stores in Niigata Prefecture, shared the interpretation shift that "being rejected = simply not needed now" with the entire team through regular meetings with their dedicated coordinator. By focusing not just on numbers but on a partnership that considers the customers' future together, a "customer engagement culture" has deeply rooted even in multi-store, large-staff organizations.
Click here for the interview article.
- Case Study ③ Achieving 158.8% growth through "festival x education"
The staff's barrier of "not wanting to be pushy" was overcome by the dual approach of the fun "festival event" and consciousness reform through "FTG Training." Product knowledge transformed into "confidence in explaining," leading to significantly increased enthusiasm throughout the organization, including healthy competition between two stores and revitalized joint meetings.
Click here for the interview article.
- Case Study ④ Providing "sense of growth" beyond numbers to everyone
After increasing product sales to 6 to 7 times the pre-introduction level, a new challenge emerged: "differences in numbers among staff." By introducing FTG Training and thoroughly comparing individuals not to others but to "their past selves," the company is promoting an organizational culture where everyone, regardless of career stage, can feel a tangible "sense of growth."
Click here for the interview article.
*Each achievement is an actual example from an introduced salon and does not guarantee all results.
- Walking together as a supportive company
What and US provides is not just a product, but a process for salons to evolve into "indispensable entities = supportive leaders" in their communities.
We will continue to be the best partner for salons nationwide to awaken their potential and keep lighting the beautiful "Tomoshibi (light of beauty)" in their communities.
## About and US Co., Ltd.
and US (アンダス) is a "Supportive Company" that develops the exclusive cosmetic brands "oméme" and "BIOteA" for beauty salons nationwide and supports beauty salons in solving their management challenges. "Supportive" signifies an attitude of supporting others as the main protagonists. We value creating an environment where salons can grow independently and provide accompanying support that goes beyond mere product provision.
Based on the value of "Well-Aging (aging gracefully in one's own way)," we support people to live healthily and beautifully through beauty. We offer a wide range of support tailored to individual challenges and phases, from private salons run by sole proprietors to large corporate salons. We adopt a "coordinator system" with dedicated coordinators who provide meticulous support tailored to each salon.
## and US Co., Ltd. Company Overview
Representative: Shinya Hirooka, President & CEO
Headquarters: 3-8-7 Nezuka-machi, Toyama City, Toyama Prefecture, 939-8204
Phone: 076-491-6050 (main)
Business activities:
(1) Salon-exclusive cosmetic manufacturer business
(2) Education, consulting, and accounting support business
(3) Test marketing salon business
## Brand Website
https://omeme-cosme.com/
## Corporate Website
https://corp.and-us.jp/
## and US Recruitment Site
https://corp.and-us.jp/recruit
and US is not just a manufacturer; it also offers a "coordinator system" with dedicated coordinators and "FTG Training" which commits to results within 90 days. The cases released this time introduce the journeys of four leaders who overcame their respective challenges and awakened their own and their teams' potential, including a home salon that overcame its aversion to in-store sales and a multi-store salon that established a "customer engagement culture" across 15 stores.
- Case Study ① Overcoming the barrier of in-store sales and renewing past records
Initially, there was a strong aversion to in-store sales due to the desire "not to break relationships with customers." However, through FTG Training, the mindset shifted from "selling" to "helping" through conversation. By incorporating a "system for objectively viewing oneself" into lonely solo management, the salon renewed its all-time high in in-store sales, gaining unwavering confidence.
Click here for the interview article.
- Case Study ② Accompaniment that changed the interpretation of "being rejected = being disliked"
This salon, which operates multiple stores in Niigata Prefecture, shared the interpretation shift that "being rejected = simply not needed now" with the entire team through regular meetings with their dedicated coordinator. By focusing not just on numbers but on a partnership that considers the customers' future together, a "customer engagement culture" has deeply rooted even in multi-store, large-staff organizations.
Click here for the interview article.
- Case Study ③ Achieving 158.8% growth through "festival x education"
The staff's barrier of "not wanting to be pushy" was overcome by the dual approach of the fun "festival event" and consciousness reform through "FTG Training." Product knowledge transformed into "confidence in explaining," leading to significantly increased enthusiasm throughout the organization, including healthy competition between two stores and revitalized joint meetings.
Click here for the interview article.
- Case Study ④ Providing "sense of growth" beyond numbers to everyone
After increasing product sales to 6 to 7 times the pre-introduction level, a new challenge emerged: "differences in numbers among staff." By introducing FTG Training and thoroughly comparing individuals not to others but to "their past selves," the company is promoting an organizational culture where everyone, regardless of career stage, can feel a tangible "sense of growth."
Click here for the interview article.
*Each achievement is an actual example from an introduced salon and does not guarantee all results.
- Walking together as a supportive company
What and US provides is not just a product, but a process for salons to evolve into "indispensable entities = supportive leaders" in their communities.
We will continue to be the best partner for salons nationwide to awaken their potential and keep lighting the beautiful "Tomoshibi (light of beauty)" in their communities.
## About and US Co., Ltd.
and US (アンダス) is a "Supportive Company" that develops the exclusive cosmetic brands "oméme" and "BIOteA" for beauty salons nationwide and supports beauty salons in solving their management challenges. "Supportive" signifies an attitude of supporting others as the main protagonists. We value creating an environment where salons can grow independently and provide accompanying support that goes beyond mere product provision.
Based on the value of "Well-Aging (aging gracefully in one's own way)," we support people to live healthily and beautifully through beauty. We offer a wide range of support tailored to individual challenges and phases, from private salons run by sole proprietors to large corporate salons. We adopt a "coordinator system" with dedicated coordinators who provide meticulous support tailored to each salon.
## and US Co., Ltd. Company Overview
Representative: Shinya Hirooka, President & CEO
Headquarters: 3-8-7 Nezuka-machi, Toyama City, Toyama Prefecture, 939-8204
Phone: 076-491-6050 (main)
Business activities:
(1) Salon-exclusive cosmetic manufacturer business
(2) Education, consulting, and accounting support business
(3) Test marketing salon business
## Brand Website
https://omeme-cosme.com/
## Corporate Website
https://corp.and-us.jp/
## and US Recruitment Site
https://corp.and-us.jp/recruit