Learning Relationship Building for Repeat Business: 'Salosuta Seminar' Held, Explaining 10 Points to Strengthen Interpersonal Skills - Systematizing 'Interpersonal Skills' and 'Interpersonal Influence'
and US Co., Ltd. held the online 'Salosuta Seminar' for beauty salons on April 23, 2026. Attended by over 50 people, the event detailed 10 strategies for strengthening interpersonal skills to boost customer retention.
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and US Co., Ltd. (Headquarters: Toyama City, Toyama Prefecture; CEO: Nobuna Hirooka; hereinafter 'and US'), which develops the beauty salon-exclusive cosmetics brand 'oméme', received a great response with over 50 participants at the '[Salosuta Seminar] Beauty Industry = Customer Service Industry = Interpersonal Skills: 10 Laws for Strengthening Interpersonal Skills', held online on April 23, 2026.
Despite the time slot being after 19:00, when on-site salon work usually settles down, participants with a strong desire to 'improve personal skills' and 'apply it to the field tomorrow' gathered, making it a highly enthusiastic learning session.
In this release, we summarize the content of the day as a report and announce the schedule for the next seminar.
■ Event Report: What the Seminar Aimed For
The beauty industry is not limited to 'providing techniques' but is also a customer service industry that creates a continuously chosen relationship through building trust with customers. In this seminar, 'interpersonal skills', which influence outcomes in salon management, were broken down into 'acquired skills' that can be practiced in the field from tomorrow, rather than being blamed on individual personality or sense.
We shared specific examples to dispel the 'vague sense of distrust' that causes customer loss and to generate reliable repeat business.
■ Main Topics of the Day
The seminar delved into the following contents, centered around '10 Points to Strengthen Interpersonal Skills' based on psychology and behavioral science.
Interpersonal skills are not 'personality' but an 'acquired skill' that can be trained.
The importance of 'consistency between words and actions'. The shocking fact that it takes '7' positive recovery experiences to make up for a negative first impression (primacy effect).
The difference between 'Interpersonal Skills' and 'Interpersonal Influence'.
Explained how to properly use the ability to build and maintain relationships (goodwill) versus the professional ability to prompt behavioral changes in the other party (proposals/product sales).
Taking the initiative with 'Self-Disclosure'.
How to strategically show 'appropriate vulnerabilities/failures' as a professional to break down the customer's mental walls.
Workshop for practical application.
Question training to draw out the true desire behind 'I'll leave it to you'. Designing baby steps for tomorrow starting from an inventory of one's current situation.
■ Participant Feedback
'The 10 points to strengthen interpersonal skills were easy to understand, and the content was very helpful as I can put it into action immediately from tomorrow.'
'It was an opportunity to objectively reflect on myself, such as the "importance of bringing unconscious actions into consciousness" and "reviewing discrepancies in visual, auditory, and verbal cues," and I realized there is still room for improvement.'
'I was able to understand the difference between interpersonal skills and interpersonal influence.' 'I learned the importance of how to expand and deepen conversations, self-disclosure, and asking questions.'
* Results in numbers Satisfaction: [Satisfaction] 4.9 / 5 points
■ Announcement of the Next Seminar
Date: Wednesday, May 20
Time: 7:00 - 8:30 (Roundtable discussion from 6:45 - 7:00)
Format: Online (Zoom)
Target: Salosuta paid members Participation fee: [Free]
Organizer: and US Co., Ltd. / Salosuta
■ About Salosuta
Salosuta is a video learning platform specialized for beauty salon owners and practitioners. It provides video content that systematically teaches themes reproducible in the field, such as attracting and retaining customers, product proposals, staff development, and management. Furthermore, the 'Salosuta Seminar' led by the representative is held once a month, creating opportunities to turn learning into action. The content includes know-how with a proven track record of supporting significant sales increases, supporting salon growth through learning based on practical knowledge, not just theory.
Inquiries: https://corp.and-us.jp/salosuta/contact
■ About and US Co., Ltd.
and US is a 'supportive company' that develops salon-exclusive cosmetics brands 'oméme' and 'BIOteA' for beauty salons nationwide, while also supporting the resolution of management issues for beauty salons. 'Supportive' means an attitude of supporting the other party as the main character. We value creating an environment where salons can continue to grow on their own, providing hands-on support that goes beyond mere product provision.
Based on the value of 'well-aging (aging gracefully as oneself)', we provide support for people to live healthily and beautifully through beauty. We offer a wide range of support tailored to the issues and phases of each salon, from sole proprietorship private salons to large-scale corporate salons. We have adopted a 'coordinator system' where a dedicated coordinator provides hands-on, meticulous support tailored to each individual salon.
■ and US Co., Ltd. Company Profile
Representative: Nobuna Hirooka, President & CEO
Headquarters: 3-8-7 Nezuka-machi, Toyama City, Toyama Prefecture 939-8204
Despite the time slot being after 19:00, when on-site salon work usually settles down, participants with a strong desire to 'improve personal skills' and 'apply it to the field tomorrow' gathered, making it a highly enthusiastic learning session.
In this release, we summarize the content of the day as a report and announce the schedule for the next seminar.
■ Event Report: What the Seminar Aimed For
The beauty industry is not limited to 'providing techniques' but is also a customer service industry that creates a continuously chosen relationship through building trust with customers. In this seminar, 'interpersonal skills', which influence outcomes in salon management, were broken down into 'acquired skills' that can be practiced in the field from tomorrow, rather than being blamed on individual personality or sense.
We shared specific examples to dispel the 'vague sense of distrust' that causes customer loss and to generate reliable repeat business.
■ Main Topics of the Day
The seminar delved into the following contents, centered around '10 Points to Strengthen Interpersonal Skills' based on psychology and behavioral science.
Interpersonal skills are not 'personality' but an 'acquired skill' that can be trained.
The importance of 'consistency between words and actions'. The shocking fact that it takes '7' positive recovery experiences to make up for a negative first impression (primacy effect).
The difference between 'Interpersonal Skills' and 'Interpersonal Influence'.
Explained how to properly use the ability to build and maintain relationships (goodwill) versus the professional ability to prompt behavioral changes in the other party (proposals/product sales).
Taking the initiative with 'Self-Disclosure'.
How to strategically show 'appropriate vulnerabilities/failures' as a professional to break down the customer's mental walls.
Workshop for practical application.
Question training to draw out the true desire behind 'I'll leave it to you'. Designing baby steps for tomorrow starting from an inventory of one's current situation.
■ Participant Feedback
'The 10 points to strengthen interpersonal skills were easy to understand, and the content was very helpful as I can put it into action immediately from tomorrow.'
'It was an opportunity to objectively reflect on myself, such as the "importance of bringing unconscious actions into consciousness" and "reviewing discrepancies in visual, auditory, and verbal cues," and I realized there is still room for improvement.'
'I was able to understand the difference between interpersonal skills and interpersonal influence.' 'I learned the importance of how to expand and deepen conversations, self-disclosure, and asking questions.'
* Results in numbers Satisfaction: [Satisfaction] 4.9 / 5 points
■ Announcement of the Next Seminar
Date: Wednesday, May 20
Time: 7:00 - 8:30 (Roundtable discussion from 6:45 - 7:00)
Format: Online (Zoom)
Target: Salosuta paid members Participation fee: [Free]
Organizer: and US Co., Ltd. / Salosuta
■ About Salosuta
Salosuta is a video learning platform specialized for beauty salon owners and practitioners. It provides video content that systematically teaches themes reproducible in the field, such as attracting and retaining customers, product proposals, staff development, and management. Furthermore, the 'Salosuta Seminar' led by the representative is held once a month, creating opportunities to turn learning into action. The content includes know-how with a proven track record of supporting significant sales increases, supporting salon growth through learning based on practical knowledge, not just theory.
Inquiries: https://corp.and-us.jp/salosuta/contact
■ About and US Co., Ltd.
and US is a 'supportive company' that develops salon-exclusive cosmetics brands 'oméme' and 'BIOteA' for beauty salons nationwide, while also supporting the resolution of management issues for beauty salons. 'Supportive' means an attitude of supporting the other party as the main character. We value creating an environment where salons can continue to grow on their own, providing hands-on support that goes beyond mere product provision.
Based on the value of 'well-aging (aging gracefully as oneself)', we provide support for people to live healthily and beautifully through beauty. We offer a wide range of support tailored to the issues and phases of each salon, from sole proprietorship private salons to large-scale corporate salons. We have adopted a 'coordinator system' where a dedicated coordinator provides hands-on, meticulous support tailored to each individual salon.
■ and US Co., Ltd. Company Profile
Representative: Nobuna Hirooka, President & CEO
Headquarters: 3-8-7 Nezuka-machi, Toyama City, Toyama Prefecture 939-8204