"Bringing Beauty and Light to the Region" - and US Inc. Renews Sponsorship Contract with Kataller Toyama for the 2026 Season
and US Inc., the company behind the professional salon cosmetics brand "oméme," has renewed its official sponsorship contract with the professional soccer club "Kataller Toyama." They aim to promote regional revitalization and provide a "sense of growth" through sports.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 19:00
- 🔍 Collected: April 7, 2026 at 10:31
- 🤖 AI Analyzed: April 20, 2026 at 23:57 (325h 26m after Collected)
and US Inc. (Headquarters: Toyama City, Toyama Prefecture; CEO: Shin-na Hirooka), which operates the professional salon cosmetics brand "oméme," has renewed its official sponsorship contract with "Kataller Toyama" for the 2026 season. Kataller Toyama is challenging for promotion to J1 under this season's slogan, "No Limits." This stance deeply resonates with the "sense of growth" that our company values. We will continue to strengthen our partnership to deliver "hope for tomorrow and a sense of growth" to the local community and work towards realizing regional revitalization through sports and beauty.
■ A "Sense of Growth" is the Driving Force for the Future
In an age where we hear voices saying, "I can't be hopeful about the future," we believe the root cause is a lack of a "sense of growth."
By accumulating expectations of "I can" and gaining the realization of "I did" through action, this repetition awakens a person's potential.
The sight of Kataller Toyama relentlessly challenging the high wall of J1 promotion gives the city of Toyama the courage to believe that "we can change too."
"Creating a society where people can have a sense of growth."
This is the form of regional revitalization, originating from beauty, that and US envisions.
■ Message from the CEO: Shin-na Hirooka, and US Inc.
"I am sincerely proud to be able to fight alongside Kataller Toyama again for the 2026 season. I myself once experienced the setback of feeling like 'I couldn't become anything.'"
"The only thing where I felt overwhelming growth was in my 'work (purpose-driven work).'"
"I want to challenge my potential in business, regardless of my background or past."
With that thought, I founded and US in 2012.
"and US will continue to be a torchbearer for regional revitalization, energizing Japan from the local regions by sending out 'Tomoshibito' (people who light a flame) who ignite the light of a 'sense of growth' in those we connect with. Let's surpass our limits together with Kataller Toyama!"
■ The Next Step | Connecting Toyama's Companies Through Sports to Revitalize the Region
Starting with its support for Kataller Toyama, and US will work to create a platform for "exchange and growth" among regional companies.
Inter-company collaboration through sports will be promoted from Toyama to the rest of the country as a new model for regional revitalization.
FAQ
What kind of company is and US Corporation?
It is a beauty-related company headquartered in Toyama City, Toyama Prefecture. They offer salon-exclusive cosmetics 'oméme' and aim to provide a sense of growth to society.
Why does and US support Kataller Toyama?
Because Kataller Toyama's ambition to be promoted to J1 aligns with the company's philosophy of 'growth realization.' Their goal is to give hope to the region through sports and contribute to regional revitalization.
What are the specific future activities?
Starting with support for Kataller Toyama, they aim to create a platform for interaction and growth among local businesses through sports, striving to become a new model case for inter-company collaboration.