April Dream Project: Bringing Beauty to Local Communities
andUS Corporation, participating in the April Dream project, aims to address the "solitude of management" faced by beauty salon owners. They are launching three initiatives: oméme for eye beauty products, BIOteA for inner wellness and sustainable products, and Salosta, a video learning platform for beauty professionals to support self-driven growth.
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- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 22, 2026 at 03:57 (497h 41m after Collected)
Our company supports the "April Dream" initiative, which aims to make April 1st a day for announcing dreams. This press release is the dream of "andUS Corporation." Our fundamental philosophy is to awaken the potential of those connected to us and to spread the realization of growth. The andUS Group is committed to solving social issues stemming from feelings of loneliness, emptiness, helplessness, and inadequacy. To achieve this, we aim to become a world-class organization, awakening the latent potential of those connected to us, and spreading the feeling of "I can do it, I did it" – the realization of growth – from Japan to the world.
■ Background of the dream: Eliminating the "solitude of management" in local salons
The beauty salon industry is currently facing extremely severe structural challenges.
- Harshness of "survival rate"
According to statistics from the Ministry of Health, Labour and Welfare (Report on Health Administration), while over 10,000 beauty salons open annually, almost the same number close. It is a common industry saying that "60% fail in one year, 90% in three years," illustrating the intense turnover. It is a reality that technical skill alone is not enough to survive.
- "Managerial solitude" and mental health
Even more serious is the mental burden on owners. A survey shows that approximately one in two managers has experienced "mental health issues." By bearing the pressure of fundraising, customer acquisition, and staff training alone, many fall into depression and serious anxiety.
The beauty salon field is full of wonderful skills and passion. However, the structure where owners must bear all "decisions outside of operations" such as management, customer acquisition, and systematization alone, exhausts them.
andUS aims to support each beauty salon manager and worker facing the "solitude of management," helping them to independently solve problems. We believe that the tangible sense of progress born from this support is the "realization of growth," the source of hope and expectation for tomorrow.
■ andUS's challenge to shape the dream
- Delivering confidence to live "beautifully": oméme
"From now, from here, from your eyes, you will change. Live beautifully and vibrantly forever."
Cherishing "moisture," a symbol of beauty since ancient times, we believe that moist eyes are the origin of beauty. We develop products that support the skills of practitioners and the confidence of customers, allowing them to maintain moisture and age beautifully.
- Caring for daily life, nurturing the inner self: BIOteA
Through sustainable products using rare tea seed oil, we propose care delivered through human "hands." Beyond external beauty, by fostering inner health in daily life, we aim to build deep, timeless trust between salons and customers.
- Making "learning" a habit, supporting self-reliance: Salosta
A video learning platform for beauty professionals. We have systematized the living know-how from the field that boosted maximum sales performance by approximately 10 times. Through online learning and seminars accessible anytime, anywhere, during spare moments, we transform management anxiety into "conviction," supporting salons in their self-driven growth.
■ Background of the dream: Eliminating the "solitude of management" in local salons
The beauty salon industry is currently facing extremely severe structural challenges.
- Harshness of "survival rate"
According to statistics from the Ministry of Health, Labour and Welfare (Report on Health Administration), while over 10,000 beauty salons open annually, almost the same number close. It is a common industry saying that "60% fail in one year, 90% in three years," illustrating the intense turnover. It is a reality that technical skill alone is not enough to survive.
- "Managerial solitude" and mental health
Even more serious is the mental burden on owners. A survey shows that approximately one in two managers has experienced "mental health issues." By bearing the pressure of fundraising, customer acquisition, and staff training alone, many fall into depression and serious anxiety.
The beauty salon field is full of wonderful skills and passion. However, the structure where owners must bear all "decisions outside of operations" such as management, customer acquisition, and systematization alone, exhausts them.
andUS aims to support each beauty salon manager and worker facing the "solitude of management," helping them to independently solve problems. We believe that the tangible sense of progress born from this support is the "realization of growth," the source of hope and expectation for tomorrow.
■ andUS's challenge to shape the dream
- Delivering confidence to live "beautifully": oméme
"From now, from here, from your eyes, you will change. Live beautifully and vibrantly forever."
Cherishing "moisture," a symbol of beauty since ancient times, we believe that moist eyes are the origin of beauty. We develop products that support the skills of practitioners and the confidence of customers, allowing them to maintain moisture and age beautifully.
- Caring for daily life, nurturing the inner self: BIOteA
Through sustainable products using rare tea seed oil, we propose care delivered through human "hands." Beyond external beauty, by fostering inner health in daily life, we aim to build deep, timeless trust between salons and customers.
- Making "learning" a habit, supporting self-reliance: Salosta
A video learning platform for beauty professionals. We have systematized the living know-how from the field that boosted maximum sales performance by approximately 10 times. Through online learning and seminars accessible anytime, anywhere, during spare moments, we transform management anxiety into "conviction," supporting salons in their self-driven growth.