360Channel's Spatial Experience Product "360maps" Now Supports LINE Official Account Integration and LINE Mini App

360Channel Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Keiji Komatsu; hereinafter referred to as 360Channel) has launched integration with LINE Official Accounts and support for "LINE Mini App" for its digital map service "360maps (Sanrokumaru Map)", which the company develops and provides.

This enables the construction of more effective marketing and fan communities, starting from AR and gamification experiences.

Background and Objectives of LINE Integration

Many AR initiatives to date have been one-off promotions that end with an "on-the-spot experience." They faced challenges in building fan communities after content experience, connecting to concrete results in CRM initiatives and commerce (purchasing behavior), and establishing continuous customer touchpoints.

With this support, users can enjoy complete and stress-free AR experiences within the LINE app, which they use daily. Starting from this, efficient "friend acquisition," "establishment of continuous touchpoints," and "acquisition and utilization of detailed behavioral data" can be achieved. This allows for the "building of continuous fan communities" for commercial facilities, large-scale events, entertainment IPs, and more.

Four Features of This Integration

1. AR Content Experience Completed within LINE

Without needing to install a dedicated app, users can directly access "360maps" AR content and digital maps from within the familiar LINE app, and immediately begin rich spatial experiences on the spot.

2. Linked with Friend Addition

It is possible to naturally incorporate LINE Official Account "friend addition" into the user flow for AR content and digital map experiences. Starting from high-engagement actions like "attendance/visit," smooth connections on LINE, which serve as subsequent continuous touchpoints, can be acquired.

3. AR to Commerce

From AR experiences and map usage, users can be directly connected to coupon distribution as an incentive, or to pages for purchasing tickets and limited merchandise in the vicinity. For commercial facilities and entertainment IPs, AR becomes a powerful channel that directly leads to continuous sales and fan business, rather than just being "on-the-spot entertainment."

4. Accumulation of Behavioral Data and CRM Integration

By linking user behavior on "360maps" with LINE IDs, user touchpoints and behavioral logs are combined to visualize "how people moved and what they experienced." Starting from these actual behavioral logs and movement data, advanced CRM can be deployed through LINE Official Accounts, such as coupon distribution and event announcements by segment, optimizing customer acquisition and sales promotion.

About 360maps

"360maps (Sanrokumaru Map)" is a new spatial experience product that transforms travel time into entertainment by fusing XR technology with the knowledge of location-based games.

It visualizes facilities and event spaces, and through navigation and stamp rallies using 2D maps and AR technology, and productions linked with IPs, it transforms the act of moving itself into an "experience," enhancing the visitor experience value. Furthermore, by accumulating and analyzing visitor flow and behavioral data obtained through experiences, and connecting it to CRM and commerce such as LINE integration, it comprehensively supports everything from customer acquisition and sales promotion to continuous fan business.

▶︎ 360maps HP: https://corp.360ch.tv/360maps

Future Outlook

360Channel will accelerate support for "data-driven experiential marketing" in commercial facilities, theme parks, tourism promotion for local governments, and large-scale entertainment events by utilizing this LINE integration function.

Furthermore, the company aims to create new economic spheres and communities that fuse the real and digital worlds, based on the expansion of location-based technology and gamified experiences.

About 360Channel Inc.

360Channel Inc. aims to "make new technology familiar and bring surprise to people" with its mission, and continues to provide new value and experiences to society by leveraging various cutting-edge technologies such as AI, primarily through its comprehensive production business centered on XR technology.

[Comprehensive XR Production Business: VR PARTNERS] Supports everything from planning and development to effect measurement. It meets diverse needs through VR video production with over 500 projects annually, as well as AR/VR system development. ▶HP: https://corp.360ch.tv/

[Spatial Data Business]

▪️360maps / Spatial Experience Solution

A Spatial Experience Solution that digitizes facility and urban spaces, providing current location acquisition, AR experiences, and navigation. It realizes intuitive spatial experiences by combining 2D maps and AR technology, and the accumulated spatial data can also be used to enhance facility operations. ▶HP: https://corp.360ch.tv/360maps

▪️VR Archive / Digital Archive

A digital archive service that records cultural assets, facilities, and event spaces with high-definition VR and 360-degree video, providing spatial experiences that transcend time and space. Development of next-generation archives utilizing technologies such as Gaussian Splatting (3DGS) is also underway.

[AI-related Business]

▪️AI Caster

An AI service that allows anyone to easily create videos for PR, training materials, manuals, etc.

Promotes operational efficiency through browser-based operation.

▶Details: https://prtimes.jp/main/html/rd/p/000000278.000020337.html

▶Trial URL: https://aicaster.360ch.tv/

[Metaverse Business] ▪️WEBmetaverse With the concept of "a metaverse space for each company, like a website," it is compatible with multiple devices without requiring an app, and a company's metaverse can be set up in as little as one month. ▶HP: https://lp.webmetaverse.jp/

[Inquiries about the above services]

▶https://corp.360ch.tv/contact

[Recruitment Information] 360Channel is actively recruiting new talent to further expand its business in the future.

▶Recruitment Page: https://partners.360ch.tv/recruit/

[Company Overview] Company Name: 360Channel Inc. HP: https://corp.360ch.tv/ Location: Midtown East 6F, 9-7-2 Akasaka, Minato-ku, Tokyo Established: November 2, 2015 Capital: 288 million yen (including capital reserve) Representative: Keiji Komatsu, President and CEO Business Activities: Comprehensive XR production business, 360-degree video related business, spatial data business, AI-related business, metaverse business

[Inquiries Regarding This Release] 360Channel Inc. Public Relations: pr_ml@360ch.tv

© 2016-2026 360Channel, Inc. © COLOPL, Inc. ※360チャンネル (Sanrokumaru Channel) and the 360Channel logo ( "36" ) are trademarks or registered trademarks of COLOPL, Inc. ※COLOPL and the COLOPL logo are registered trademarks of COLOPL, Inc. ※All other trademarks are trademarks or registered trademarks of their respective owners.