【Over 30,000 copies sold!】 "We finally have a go-to guide for EC operations." The reprint of "A Textbook for EC Managers: Thoroughly Understanding Practical Work and Knowledge in One Volume" has been decided.
A book for EC managers published by株式会社これから (Kabushiki Kaisha Korekara) has exceeded 30,000 copies in cumulative sales and a reprint has been decided.
📋 Article Processing Timeline
- 📰 Published: March 27, 2026 at 23:55
- 🔍 Collected: March 28, 2026 at 21:59 (22h 4m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 01:04 (411h 4m after Collected)
The reprint of 3,000 copies has been decided for "Illustrated Immediate Practical Skills: A Textbook for EC Managers: Thoroughly Understanding Practical Work and Knowledge in One Volume," a guidebook for EC managers published by株式会社これから (Kabushiki Kaisha Korekara) (Head office: Shinjuku-ku, Tokyo, Representative Director: Yusuke Imaizumi), which has been at the forefront of in-house EC business support for 15 years. With this reprint, the cumulative number of copies printed, including e-books, will exceed 30,000, which is exceptional for a specialized online shop book.
▼Book website here
EC has grown. But people have not.
Japan's EC market continues to expand. According to a Ministry of Economy, Trade and Industry survey, the BtoC-EC market size in 2024 is approximately 24.8 trillion yen, almost doubling in the past 10 years. Meanwhile, the shortage of EC personnel is becoming serious.
Behind this is the "difficulty of training" in EC operations. According to a survey by Fooster Co., Ltd., among 200 people with EC operation experience, the most common difficulty was "training other staff members", with 55.5% choosing this item. EC operations require a wide range of skills, including customer service, product planning, advertising management, and data analysis. In addition, there are many elements that cannot be conveyed through manuals alone, such as practical judgment and customer response skills, requiring a high level of understanding of EC from the instructors. Therefore, it is a reality that many operators feel that "it is easy to do it yourself, but difficult to entrust it to others."
On the other hand, there are challenges for those learning. Many new store managers who start an online shop personally, or beginners who become EC managers due to job rotation, have no choice but to learn the work on their own. However, there is an abundance of information on the internet, and it is not systematically organized, so many cases lose direction in EC operations, not knowing what to learn first.
Thus, EC operations are a field with a wide scope and a lot of practical know-how, making it difficult for both "teachers" and "learners." Against this background, to help with EC operations...