Moving away from reliance on job listing sites: Korekara Inc. creates recruitment site for Asahi Building Wall Inc. that conveys "technical skill" and "on-site reality"

Korekara Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Yusuke Imaizumi), which provides end-to-end support from recruitment site construction to lead generation, announces that it has completely renewed the recruitment site for Asahi Building Wall Inc. and released an interview article delving into the behind-the-scenes of its production.

The interview article introduces the full picture of next-generation recruitment branding, which combines marketing perspectives, including defining the desired candidate profile, formulating a recruitment concept that resonates with that demographic, constructing a recruitment site that works backward from the target audience's psychology, and designing a user flow with future social media lead generation in mind.

▼ Asahi Building Wall Inc. Recruitment Site: https://recruit.agb.co.jp/

▼ Full Interview Article: https://chokusai.jp/case_study/agb/

Challenge: The limitations of recruitment in a niche industry where "one gets buried among large companies."

Renewed Recruitment Site

Asahi Building Wall Inc., which is responsible for "Facade Engineering" that shapes the exterior of buildings and has established a unique position, faced challenges in securing new graduates.

<Main Challenges Before Implementation>

- Awareness: Due to its BtoB and niche business content, it was difficult to gain initial awareness on job listing sites as it would get buried among large companies.

- Mismatch and Application Numbers: The appeal of the desired talent requirements, "students interested in both technology and design," was not fully conveyed, resulting in few applications from the desired demographic.

- Site Update Frequency: The recruitment site had not been updated for 10 years, and a system for verifying and improving based on job seeker responses was not in place.

Strategy and Results: Recruitment design with a marketing perspective that connects "points" into a "line."

Instead of isolated "point" measures such as "only doing social media" or "only renovating the recruitment site to be visually appealing," we designed a "line" of recruitment strategy that connects these elements end-to-end based on a marketing perspective. Specifically, the user flow was constructed in the following three steps:

1. Concept Formulation: Define the desired talent and verbalize the message that resonates with that demographic.

2. Recruitment Site Construction: Build an attractive recruitment site that serves as a receptive platform, working backward from the candidate's psychology.

3. Securing Inflow Channels: Use "Chokusai" to directly attract targets from social media.

Figure 1: Recruitment Flow Design Process to Improve Candidate Experience

Key Point in Recruitment Concept Formulation: Verbalizing Identity Based on Web Verification Tests

Instead of relying solely on the senses of the creators, we defined the desired talent profile and then conducted web-based verification tests targeting the actual audience to formulate the recruitment concept.

As a result of the tests, the concept "The work you've done becomes the scenery you see every day." was chosen, achieving a click-through rate of over 50% of the total. We clearly verbalized our company's identity and established a concept that deeply resonates with the desired talent.

Figure 2: Recruitment Concept Formulation Process

Key Point in Recruitment Site Construction: Visualization of "On-site Reality" Through Correlation Diagrams and Cross-Talk

To make the complex interrelationships of each department's business processes intuitively understandable even for students, we planned "cross-talk" using a correlation diagram that shows "which job roles are involved in which phase," openly conveying the real voices from the field.

Figure 3: Correlation Diagram for Cross-Talk

Full Interview Article

You can view details of the measures and results.

Comments from Asahi Building Wall Inc. Representative

Mr. Shiga, General Affairs and HR Group, Management Department, Administration Division

For us, being able to verbalize the definition of "a company of facade engineers who handle facade engineering" was significant. When you are within the company, it becomes difficult to discern what is common and what is attractive, but this production process itself held great meaning in redefining our company for us.

We now have a dynamic site that serves as a receptive platform, so the next phase is to effectively attract students here. In the future, we aim to completely break away from reliance on job listing sites and make recruitment through our own site the main channel.

Full Interview Article

You can view details of the measures and results.

About "Chokusai" - Supporting Direct Recruitment for Companies

In recruitment activities, simply "only generating leads on social media" or "only creating a visually appealing recruitment site" will not lead to the desired results. We support the construction of a "recruitment site (receptive platform) that best conveys the company's appeal," working backward from the psychology of job seekers, based on a marketing perspective.

After building that solid receptive platform, we utilize the direct recruitment tool "Chokusai" (patent pending). Through social media and web media, we directly deliver recruitment PR to individuals with the desired characteristics and those with experience in the same industry, guiding them to the company's recruitment site.

By creating touchpoints with individuals who have high cultural fit, whom you wouldn't meet through job listing platforms, through approaches to "potential candidates" and AI targeting, we contribute to forming a pool of candidates that matches your company while reducing recruitment costs by designing site construction and lead generation as a set.

About Chokusai

You can view pricing details and materials.

Asahi Building Wall Inc.

Since its establishment in 1990, the company has carved out a unique position in the field of "Facade Engineering" starting with GRC (Glassfiber Reinforced Concrete). Without being confined to architectural frameworks, it flexibly handles complex designs and structures, bringing clients' ideals to life and continuously adding new value to the urban landscape.

Location: Ueno East Building, 1-3-5 Matsugaya, Taito-ku, Tokyo 111-0036

Representative: Etsuo Kondo, Representative Director

Business Activities: Facade engineering, design, construction, and consulting for GRC/GRG/FRP (fiber-reinforced building materials), sales of alkali-resistant glass fibers

Recruitment Site: https://recruit.agb.co.jp/

Korekara Inc.

Company Name: Korekara Inc.

Location: Bunka Estate Yotsuya Building 6F, 3-5 Yotsuya, Shinjuku-ku, Tokyo 160-0004

Representative: Yusuke Imaizumi, Representative Director

Business Activities: Development and operation of the direct recruitment tool "Chokusai"

Operation of programming classes for EC consulting

Inquiries about Chokusai: https://chokusai.jp/