E-commerce Sales Growth Support Tool "BuzzEC" Adds New "Collection Ads" Feature for Meta Ad Delivery.
In July 2024, COREKARA Inc.'s e-commerce ad automation tool, "BuzzEC," launched a new "Collection Ads" feature for Meta (Facebook/Instagram) advertising. This function rapidly displays a full-screen shopping page within the app when a user taps an ad, eliminating page load times and preventing drop-offs. This allows e-commerce businesses to capture the moment of highest purchase intent, provide a smooth shopping experience, and maximize sales.
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COREKARA Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Yusuke Imaizumi) has announced the launch of a new format, "Collection Ads," for its e-commerce ad automation tool, "BuzzEC," on Meta (Facebook / Instagram) platforms. By using a video or image as the main visual combined with four or more product cards, a full-screen shopping page called "Instant Experience" rapidly unfolds within the Facebook or Instagram app the moment a user taps the ad. Its key feature is a design that captures the peak moment of purchase intent—the instant of the tap—to seamlessly guide users from product browsing to purchase.
■ What is BuzzEC's Collection Ads feature?
"Collection Ads" is an ad format designed for e-commerce on Facebook and Instagram feeds and reels. When a user taps the ad, a full-screen landing page, the "Instant Experience," immediately opens within the app without launching an external browser. The product catalog is displayed directly, allowing users to browse products smoothly. The design guides them to the e-commerce site only after they have selected a product they like.
■ Two Benefits of the New Feature and Implementation Screen
1. A full-screen product list opens the moment a user wants to see it.
Since the shopping page opens instantly within the app after tapping the ad, there is no waiting time for a browser to launch or a page to load. This allows businesses to show products directly at the moment of highest purchase intent, which is expected to significantly reduce drop-offs before users are directed to the e-commerce site.
2. E-commerce catalogs from BuzzEC-compatible carts can be turned directly into ads.
Through BuzzEC's product catalog integration feature, product data from compatible carts and e-commerce sites can be directly reflected in the ads. This feature is particularly compatible with e-commerce, apparel, beauty, and general merchandise genres. It automatically responds to changes in stock and prices, enabling the delivery of the latest product information without the hassle of manual updates.
3. A hybrid format that achieves both branding and sales promotion.
Users can submit up to three different catchphrases and creatives. Since videos, as well as still images, can be used for the main visual, combining this with the catalog ad function allows businesses to convey their brand's world view (branding) while simultaneously and directly leading to purchases (sales promotion).
Campaign Creation Screen / Creative Settings Screen
Click here for the official website
(Redirects to the BuzzEC introduction page.)
■ Overview of the Update
Target Platform: Meta (Facebook / Instagram)
Added Feature: Collection Ads
■ About "BuzzEC"
"BuzzEC" is an e-commerce ad automation tool developed to increase sales for online stores, with a track record of over 21,000 site implementations*1. AI automatically optimizes the increasingly complex ad management for e-commerce, including Google Ads and social media ads. It enables even those without specialized advertising knowledge to deliver sales-driving ads with simple settings, supporting businesses in reducing man-hours and maximizing sales with a high average return on ad spend of 525%*2.
BuzzEC Service Site: https://buzzec.jp/
You can view the price list and case studies.
*1 As of July 2024 (includes users of the previous service "AdSIST")
*2 Results from January 2025 to December 2025 (according to our research)
Click here for the official website
(Redirects to the BuzzEC introduction page.)
■ About COREKARA Inc.
Company Name: COREKARA Inc.
Location: 6F Bunka Estate Yotsuya Bldg., 3-5 Yotsuya, Shinjuku-ku, Tokyo 160-0004
Representative: Yusuke Imaizumi, CEO
Business Activities: E-commerce site creation, web advertising management, e-commerce consulting, development and operation of BuzzEC/Chokusai, etc.
■ Inquiries Regarding This Matter
COREKARA Inc.
BuzzEC Customer Success, Suzuki
TEL: 03-5363-1966
Email: buzzec@corekara.co.jp
■ What is BuzzEC's Collection Ads feature?
"Collection Ads" is an ad format designed for e-commerce on Facebook and Instagram feeds and reels. When a user taps the ad, a full-screen landing page, the "Instant Experience," immediately opens within the app without launching an external browser. The product catalog is displayed directly, allowing users to browse products smoothly. The design guides them to the e-commerce site only after they have selected a product they like.
■ Two Benefits of the New Feature and Implementation Screen
1. A full-screen product list opens the moment a user wants to see it.
Since the shopping page opens instantly within the app after tapping the ad, there is no waiting time for a browser to launch or a page to load. This allows businesses to show products directly at the moment of highest purchase intent, which is expected to significantly reduce drop-offs before users are directed to the e-commerce site.
2. E-commerce catalogs from BuzzEC-compatible carts can be turned directly into ads.
Through BuzzEC's product catalog integration feature, product data from compatible carts and e-commerce sites can be directly reflected in the ads. This feature is particularly compatible with e-commerce, apparel, beauty, and general merchandise genres. It automatically responds to changes in stock and prices, enabling the delivery of the latest product information without the hassle of manual updates.
3. A hybrid format that achieves both branding and sales promotion.
Users can submit up to three different catchphrases and creatives. Since videos, as well as still images, can be used for the main visual, combining this with the catalog ad function allows businesses to convey their brand's world view (branding) while simultaneously and directly leading to purchases (sales promotion).
Campaign Creation Screen / Creative Settings Screen
Click here for the official website
(Redirects to the BuzzEC introduction page.)
■ Overview of the Update
Target Platform: Meta (Facebook / Instagram)
Added Feature: Collection Ads
■ About "BuzzEC"
"BuzzEC" is an e-commerce ad automation tool developed to increase sales for online stores, with a track record of over 21,000 site implementations*1. AI automatically optimizes the increasingly complex ad management for e-commerce, including Google Ads and social media ads. It enables even those without specialized advertising knowledge to deliver sales-driving ads with simple settings, supporting businesses in reducing man-hours and maximizing sales with a high average return on ad spend of 525%*2.
BuzzEC Service Site: https://buzzec.jp/
You can view the price list and case studies.
*1 As of July 2024 (includes users of the previous service "AdSIST")
*2 Results from January 2025 to December 2025 (according to our research)
Click here for the official website
(Redirects to the BuzzEC introduction page.)
■ About COREKARA Inc.
Company Name: COREKARA Inc.
Location: 6F Bunka Estate Yotsuya Bldg., 3-5 Yotsuya, Shinjuku-ku, Tokyo 160-0004
Representative: Yusuke Imaizumi, CEO
Business Activities: E-commerce site creation, web advertising management, e-commerce consulting, development and operation of BuzzEC/Chokusai, etc.
■ Inquiries Regarding This Matter
COREKARA Inc.
BuzzEC Customer Success, Suzuki
TEL: 03-5363-1966
Email: buzzec@corekara.co.jp
FAQ
What is the new 'Collection Ads' feature added by BuzzEC?
It's a new format for Meta (Facebook/Instagram) ads. When a user taps the ad, a full-screen shopping page called 'Instant Experience' opens instantly within the app, leading to a smooth journey from product browsing to purchase.
What are the main benefits of Collection Ads?
The two main benefits are that it significantly reduces user drop-off by eliminating the waiting time for a browser to launch after tapping an ad, and it can directly reflect the e-commerce site's product catalog in the ad, automatically handling changes in stock and price.
What kind of businesses is BuzzEC designed for?
It is an e-commerce ad automation tool designed for all businesses aiming to increase their online store's sales, especially for those without expert knowledge in ad management, allowing them to run effective ad campaigns with simple settings.
What are BuzzEC's track record and results?
As of July 2024, it has been implemented on over 21,000 sites and has achieved a high performance with an average return on ad spend (ROAS) of 525%.
On which platforms is this new feature available?
It is available on the Meta platform, specifically on Facebook and Instagram feeds and reels.