Kids NISA: Survey Reveals 80% of Parenting Generations Lack Confidence in Children's Financial Education — GFS Launches Parent-Child Investment Classes in Anticipation of 2027 Rollout
GFS Education conducted a survey on financial education awareness among parenting generations in anticipation of the 2027 launch of "Kids NISA." Following results showing that approximately 80% of parents lack confidence in teaching financial and investment topics to their children, GFS has launched parent-child investment classes to support the improvement of financial literacy at home.
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- 📰 Published: May 1, 2026 at 23:00
- 🔍 Collected: May 1, 2026 at 14:31
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GFS Education Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Yuri Takefuji; hereinafter "GFS Education"), a subsidiary of Copia Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director & CEO: Masakazu Ishikawa), conducted a "Survey on Awareness of Family Financial Education" targeting parents of parenting generations, in anticipation of the scheduled launch of "Kids NISA" in 2027.
The survey results revealed that while there is high interest in the system, approximately 80% of respondents answered that they "lack confidence in teaching finance and investment," highlighting the current state of confusion and hesitation among parenting generations. In response to these findings, GFS will continue to support the improvement of financial literacy in households. As a first step, they are holding parent-child investment classes, and are seriously embarking on efforts to help children build the "foundation of knowledge" necessary for future asset formation from home.
[Survey Overview]
Survey method: Internet survey
Survey period: April 17, 2026 - April 28, 2026
Target audience: Men and women in their 20s to 60s from parenting generations
Valid responses: 619 people
≪Regarding the Use of This Survey≫
1. When quoting, please clearly state "GFS" as the source of information.
2. When used on a website, please provide the following link as the source:
URL: https://gfse.jp/
■ [Survey Results] The Dilemma of Parenting Generations: Financial Education "Necessary" but "Lack Confidence in Teaching"
・Survey Background
Amidst the acceleration of an aging society with declining birthrates and the rapidly increasing importance of asset formation for younger generations, the introduction of "Kids NISA" scheduled for 2027 will be a major turning point in Japan's asset formation. With the impending launch of this system, interest in financial education within households has never been higher. However, at the same time, many parents express anxiety and hesitation about "how to teach children about investment mechanisms." Therefore, GFS, the No. 1 online financial education school by active student count※1, has conducted its own survey to grasp the awareness of financial education in each household and the challenges parents face, in anticipation of the system's full-scale launch.
・Survey Summary
- Is financial education necessary for children? 97.9% answered "Necessary"
- Are you confident in teaching your children? 80.5% answered "Lack confidence"
While over 90% of parenting generations feel that "financial education is necessary for children," most of them answered that they "do not yet have confidence in teaching their own children."
We conducted a survey among parenting generations regarding their interest in "Kids NISA," scheduled to start in 2027, and the necessity of financial education. When asked about "the necessity of financial education for children," over 90% (97.9%) of parents answered that "financial education is necessary for children." Interest in "Kids NISA" was also high, with nearly 90% (87.5%) of parents expressing a desire to utilize it. However, when asked if they "have confidence in teaching finance and investment" to their children, over 80% (80.5%) answered that they lack confidence.
Based on these results, "parents' financial knowledge" is identified as a major current challenge, and it is clear that there is a need for a "place that teaches correct financial knowledge to children."
Financial education for children is necessary, but approximately 80% (79.4%) of households have not yet started.
While many parenting generations recognize the importance of financial education, a survey of actual efforts revealed that approximately 80% (79.4%) of households have not yet started specific financial education. The reasons for not starting revealed that many families are struggling with a lack of concrete "methods" or "their own knowledge."
・Want to start but don't know where to begin (42.7%)
・Want to start but it seems expensive (10.4%)
・Want to start but there are no good teaching materials or places (7.5%)
■ "Investment Classes for Parenting Generations" Held Based on These Survey Results
In response to the needs highlighted by this survey, GFS held "parent-child investment classes." The aim is to alleviate the anxieties of parents who "lack confidence in financial education for their children" and to foster the financial literacy that children will need in the future. The first monitor class was attended by a parent and child (a boy in 1st or 2nd grade elementary school and his mother) interested in investment education. GFS Principal Yuichiro Ichikawa took the stage and explained the mechanisms of "investment" and "money" in an easy-to-understand way for elementary school students. The latter half involved sharing practical asset formation tips and a Q&A session, deepening the knowledge for practicing financial education at home while resolving questions from both parent and child.
Feedback from the participating parent and child after the class included:
・"I thought it was amazing how money could grow if investments went well. In the future, I want to increase it..."
The survey results revealed that while there is high interest in the system, approximately 80% of respondents answered that they "lack confidence in teaching finance and investment," highlighting the current state of confusion and hesitation among parenting generations. In response to these findings, GFS will continue to support the improvement of financial literacy in households. As a first step, they are holding parent-child investment classes, and are seriously embarking on efforts to help children build the "foundation of knowledge" necessary for future asset formation from home.
[Survey Overview]
Survey method: Internet survey
Survey period: April 17, 2026 - April 28, 2026
Target audience: Men and women in their 20s to 60s from parenting generations
Valid responses: 619 people
≪Regarding the Use of This Survey≫
1. When quoting, please clearly state "GFS" as the source of information.
2. When used on a website, please provide the following link as the source:
URL: https://gfse.jp/
■ [Survey Results] The Dilemma of Parenting Generations: Financial Education "Necessary" but "Lack Confidence in Teaching"
・Survey Background
Amidst the acceleration of an aging society with declining birthrates and the rapidly increasing importance of asset formation for younger generations, the introduction of "Kids NISA" scheduled for 2027 will be a major turning point in Japan's asset formation. With the impending launch of this system, interest in financial education within households has never been higher. However, at the same time, many parents express anxiety and hesitation about "how to teach children about investment mechanisms." Therefore, GFS, the No. 1 online financial education school by active student count※1, has conducted its own survey to grasp the awareness of financial education in each household and the challenges parents face, in anticipation of the system's full-scale launch.
・Survey Summary
- Is financial education necessary for children? 97.9% answered "Necessary"
- Are you confident in teaching your children? 80.5% answered "Lack confidence"
While over 90% of parenting generations feel that "financial education is necessary for children," most of them answered that they "do not yet have confidence in teaching their own children."
We conducted a survey among parenting generations regarding their interest in "Kids NISA," scheduled to start in 2027, and the necessity of financial education. When asked about "the necessity of financial education for children," over 90% (97.9%) of parents answered that "financial education is necessary for children." Interest in "Kids NISA" was also high, with nearly 90% (87.5%) of parents expressing a desire to utilize it. However, when asked if they "have confidence in teaching finance and investment" to their children, over 80% (80.5%) answered that they lack confidence.
Based on these results, "parents' financial knowledge" is identified as a major current challenge, and it is clear that there is a need for a "place that teaches correct financial knowledge to children."
Financial education for children is necessary, but approximately 80% (79.4%) of households have not yet started.
While many parenting generations recognize the importance of financial education, a survey of actual efforts revealed that approximately 80% (79.4%) of households have not yet started specific financial education. The reasons for not starting revealed that many families are struggling with a lack of concrete "methods" or "their own knowledge."
・Want to start but don't know where to begin (42.7%)
・Want to start but it seems expensive (10.4%)
・Want to start but there are no good teaching materials or places (7.5%)
■ "Investment Classes for Parenting Generations" Held Based on These Survey Results
In response to the needs highlighted by this survey, GFS held "parent-child investment classes." The aim is to alleviate the anxieties of parents who "lack confidence in financial education for their children" and to foster the financial literacy that children will need in the future. The first monitor class was attended by a parent and child (a boy in 1st or 2nd grade elementary school and his mother) interested in investment education. GFS Principal Yuichiro Ichikawa took the stage and explained the mechanisms of "investment" and "money" in an easy-to-understand way for elementary school students. The latter half involved sharing practical asset formation tips and a Q&A session, deepening the knowledge for practicing financial education at home while resolving questions from both parent and child.
Feedback from the participating parent and child after the class included:
・"I thought it was amazing how money could grow if investments went well. In the future, I want to increase it..."