In-Store Demonstration Sales Reignite! Fiscal Year 2026 to Accelerate Further, Bringing Back the 'Demonstration Sales Frenzy'
Copa Corporation announces a remarkable comeback of in-store demonstration sales, which had temporarily plummeted due to COVID-19, reigniting vitality and excitement in sales floors. Fiscal Year 2026 is projected for further acceleration, aiming to reach approximately 100 events by late June.
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- 📰 Published: May 1, 2026 at 20:48
- 🔍 Collected: May 1, 2026 at 12:31
- 🤖 AI Analyzed: May 1, 2026 at 12:46 (14 min after Collected)
Copa Corporation (Headquarters: Shibuya-ku, Tokyo / Securities Code: 7689), a company specializing in demonstration sales, is pleased to announce that in-store demonstration sales, which had temporarily dropped to almost zero due to the impact of the new coronavirus infection, have achieved a remarkable "resurrection," once again bringing vibrancy and excitement to sales floors.
Demonstration sales, which once directly conveyed the charm of products to many people and created感動 (emotional experiences), have made a powerful return to the market at an overwhelming pace over time.
- Fiscal Year 2024 (March 2024 - February 2025): Approximately 30 events annually
- Fiscal Year 2025 (March 2025 - February 2026): Approximately 125 events annually
- Fiscal Year 2026 (March 1, 2026 - as of April 26): Cumulative 40 events. Expected to reach approximately 100 cumulative events by the end of June.
The trend is significantly outpacing the previous year, and "demonstration sales" are now revitalized as a passionate stage for deepening bonds with customers.
It should be noted that our directly managed store "Demokau" in Solamachi has continuously conducted in-store demonstrations as a venue to deeply convey the appeal of demonstration sales, from before the pandemic to the present. The number of events and their growth mentioned in this press release refer to deployments mainly at external variety stores, excluding the demonstrations at "Demokau," indicating a broader re-penetration into the market.
During the COVID-19 pandemic, opportunities for demonstration sales were lost, and we keenly felt their value anew. Especially for about two years after the pandemic, we faced a situation where the culture of in-store demonstrations itself seemed to have vanished, and difficult times continued.
However, with the understanding and tremendous cooperation of many stores, including Hands and Loft, we thoroughly implemented safety measures and resumed demonstrations. Currently, we are not only regaining the vitality of the past but also seeing the number of events continue to grow at a pace that surpasses pre-pandemic levels.
## Tsukumo Umbrella Series Popular in In-Store Demonstrations
Leading this "resurrection drama" is our representative all-weather folding umbrella, the "Tsukumo umbrella" series.
- 99Tsukumo umbrella (incl. tax 3,850 yen): Achieves ultra-lightweight of approximately 99 grams, so light you might forget you're holding it.
- Flash Water Repellent Tsukumo umbrella (incl. tax 4,950 yen): Boasts amazing water repellency, drying instantly when folded.
- Tsukumo Colors (incl. tax 5,280 yen): A new concept parasol with 6 bicolor designs that achieve 100% light blocking and UV cut (※) and 51% heat shielding (※) even though it's not black.
※Each value is a measurement of the fabric state and does not represent the performance of the umbrella body itself. Also, due to the structure of the umbrella, light may leak from areas other than the fabric, such as seams and embroidered parts.
Its lightness, durability, and ease of use are well-received through the "experience" provided by demonstrations. The fusion of the passionate narrative of the demonstration salesperson and the overwhelming appeal of the product creates moments of emotion and smiles one after another, truly a "return of emotional experience."
https://youtu.be/XHCllhpe5sM
## Upcoming Demonstration Sales Schedule
See it! Touch it! Buy it! Please feel free to stop by.
## Company Profile
【 Company Name 】Copa Corporation
【 Established 】October 1998
【 Capital 】401 million yen
【 Representative Director 】Taisuke Yoshimura
【 Head Office 】Ebisu Park Hills 6F, 2-23-7 Ebisu Minami, Shibuya-ku, Tokyo 150-0022
【 Main Business Activities 】Planning, wholesale, and sales of products through demonstration sales
【 Corporate Website 】https://www.copa.co.jp/
Demonstration sales, which once directly conveyed the charm of products to many people and created感動 (emotional experiences), have made a powerful return to the market at an overwhelming pace over time.
- Fiscal Year 2024 (March 2024 - February 2025): Approximately 30 events annually
- Fiscal Year 2025 (March 2025 - February 2026): Approximately 125 events annually
- Fiscal Year 2026 (March 1, 2026 - as of April 26): Cumulative 40 events. Expected to reach approximately 100 cumulative events by the end of June.
The trend is significantly outpacing the previous year, and "demonstration sales" are now revitalized as a passionate stage for deepening bonds with customers.
It should be noted that our directly managed store "Demokau" in Solamachi has continuously conducted in-store demonstrations as a venue to deeply convey the appeal of demonstration sales, from before the pandemic to the present. The number of events and their growth mentioned in this press release refer to deployments mainly at external variety stores, excluding the demonstrations at "Demokau," indicating a broader re-penetration into the market.
During the COVID-19 pandemic, opportunities for demonstration sales were lost, and we keenly felt their value anew. Especially for about two years after the pandemic, we faced a situation where the culture of in-store demonstrations itself seemed to have vanished, and difficult times continued.
However, with the understanding and tremendous cooperation of many stores, including Hands and Loft, we thoroughly implemented safety measures and resumed demonstrations. Currently, we are not only regaining the vitality of the past but also seeing the number of events continue to grow at a pace that surpasses pre-pandemic levels.
## Tsukumo Umbrella Series Popular in In-Store Demonstrations
Leading this "resurrection drama" is our representative all-weather folding umbrella, the "Tsukumo umbrella" series.
- 99Tsukumo umbrella (incl. tax 3,850 yen): Achieves ultra-lightweight of approximately 99 grams, so light you might forget you're holding it.
- Flash Water Repellent Tsukumo umbrella (incl. tax 4,950 yen): Boasts amazing water repellency, drying instantly when folded.
- Tsukumo Colors (incl. tax 5,280 yen): A new concept parasol with 6 bicolor designs that achieve 100% light blocking and UV cut (※) and 51% heat shielding (※) even though it's not black.
※Each value is a measurement of the fabric state and does not represent the performance of the umbrella body itself. Also, due to the structure of the umbrella, light may leak from areas other than the fabric, such as seams and embroidered parts.
Its lightness, durability, and ease of use are well-received through the "experience" provided by demonstrations. The fusion of the passionate narrative of the demonstration salesperson and the overwhelming appeal of the product creates moments of emotion and smiles one after another, truly a "return of emotional experience."
https://youtu.be/XHCllhpe5sM
## Upcoming Demonstration Sales Schedule
See it! Touch it! Buy it! Please feel free to stop by.
## Company Profile
【 Company Name 】Copa Corporation
【 Established 】October 1998
【 Capital 】401 million yen
【 Representative Director 】Taisuke Yoshimura
【 Head Office 】Ebisu Park Hills 6F, 2-23-7 Ebisu Minami, Shibuya-ku, Tokyo 150-0022
【 Main Business Activities 】Planning, wholesale, and sales of products through demonstration sales
【 Corporate Website 】https://www.copa.co.jp/