A New Food Hub at Daimaru Umeda Aiming to be the 'No. 1 Bakery in Kansai' - Bread Brand 'D.baguette' Emphasizing Wheat Flavor Opens April 20 [Media Preview Event Held Friday, April 17]
DIA Co., Ltd. is launching a new bakery brand 'D.baguette' in Daimaru Umeda on April 20 in collaboration with Chef Abe of 'parigot', accompanied by a media preview on April 17.
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- 📰 Published: April 7, 2026 at 00:00
- 🔍 Collected: April 6, 2026 at 15:30
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Celebrating its 80th anniversary this year, Dia Co., Ltd. (Headquarters: Shin-Imazato, Ikuno-ku, Osaka / President and CEO: Shunsuke Tada / hereinafter 'Dia') will open a new brand 'D.baguette by parigot&DIA' (hereinafter 'D.baguette') in the 'Cafe & Bakery' zone of the newly renovated B1 East area of Daimaru Umeda on Monday, April 20.
D.baguette is launched as a new brand offering 'everyday luxury' to make every day a little richer. It is driven by a team led by Chef Ryuzo Abe, who runs 'Boulangerie parigot' in Uehonmachi, Tennoji-ku, Osaka, and Koji Nakanishi, an expert baker at Dia. They aim to create 'authentic bread that maximizes the flavor of wheat', aspiring to be the number one bakery in the Kansai region right in the heart of Osaka, 'Umeda', where about 300,000 people pass through daily.
We will hold a media preview event for this new brand on Friday, April 17, from 10:00 to 12:00. We sincerely invite you to attend. Due to venue preparation, please register your attendance by 17:00 on Thursday, April 16.
■ D.baguette by parigot&DIA Opening Media Preview Event
Venue: Daimaru Umeda, B1 Floor Southeast, Cafe & Bakery Zone
Location: 3-1-1 Umeda, Kita-ku, Osaka-shi, Osaka 530-8202
Date & Time: Friday, April 17, 2026, 10:00 - 11:30
Reception Time: 9:30 - 9:45
*As this is an early reception before store hours, you will be guided to the venue from a designated entrance.
Reception Location: Southeast side of the B1 concourse at Daimaru Umeda (about 2 minutes from JR Osaka Station)
Google Form QR Code
◾️ Catering to the 'Stay-type' Sales Area and the Surging Demand for 'Souvenirs' and 'Gifts'
Comment from Masamitsu Naito, Manager at Daimaru Umeda
The keywords for this renovation are 'gift demand', 'freshly made experience', and 'stay-type sales area'. Along with the revitalization of the Umeda area, confectionery sales have increased by 26.7% compared to 2018 before the pandemic, and Western sweets specifically have increased by a significant 35.8%. Cafe demand has also grown by 25.3% (on lower floors below the 6th). Seeing this as a business opportunity, we sought to invite stores and expand our lineup to meet the needs of tourists and those looking for souvenirs or gifts. Stay
D.baguette is launched as a new brand offering 'everyday luxury' to make every day a little richer. It is driven by a team led by Chef Ryuzo Abe, who runs 'Boulangerie parigot' in Uehonmachi, Tennoji-ku, Osaka, and Koji Nakanishi, an expert baker at Dia. They aim to create 'authentic bread that maximizes the flavor of wheat', aspiring to be the number one bakery in the Kansai region right in the heart of Osaka, 'Umeda', where about 300,000 people pass through daily.
We will hold a media preview event for this new brand on Friday, April 17, from 10:00 to 12:00. We sincerely invite you to attend. Due to venue preparation, please register your attendance by 17:00 on Thursday, April 16.
■ D.baguette by parigot&DIA Opening Media Preview Event
Venue: Daimaru Umeda, B1 Floor Southeast, Cafe & Bakery Zone
Location: 3-1-1 Umeda, Kita-ku, Osaka-shi, Osaka 530-8202
Date & Time: Friday, April 17, 2026, 10:00 - 11:30
Reception Time: 9:30 - 9:45
*As this is an early reception before store hours, you will be guided to the venue from a designated entrance.
Reception Location: Southeast side of the B1 concourse at Daimaru Umeda (about 2 minutes from JR Osaka Station)
Google Form QR Code
◾️ Catering to the 'Stay-type' Sales Area and the Surging Demand for 'Souvenirs' and 'Gifts'
Comment from Masamitsu Naito, Manager at Daimaru Umeda
The keywords for this renovation are 'gift demand', 'freshly made experience', and 'stay-type sales area'. Along with the revitalization of the Umeda area, confectionery sales have increased by 26.7% compared to 2018 before the pandemic, and Western sweets specifically have increased by a significant 35.8%. Cafe demand has also grown by 25.3% (on lower floors below the 6th). Seeing this as a business opportunity, we sought to invite stores and expand our lineup to meet the needs of tourists and those looking for souvenirs or gifts. Stay