Confetti ROSA (Headquarters: Shinjuku-ku, Tokyo; Representative: Hazuki Kato) will launch the miniature rose sugar confection 'MINI ROSE JEWEL' on Wednesday, April 15, 2026.
Using a traditional method passed down in Europe for over 200 years and careful handwork, domestic miniature roses measuring about 2cm in diameter are wrapped in sugar crystals one by one, creating a jewel-like sugar confection that takes about 60 days to complete. With a single bite, the elegant and refined fragrance of roses gently spreads.
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Background In recent years, interest in edible flowers and high-value-added sweets has been increasing in Japan. Particularly for gifts, demand is expanding for products that emphasize visual beauty and storytelling.
Confetti ROSA positions rose sugar confections not merely as sweets, but as products that value the 'experience of gifting,' proposing new value to the Japanese gift market.
Development Story The development was triggered by tasting a rose sugar confection for the first time in Florence, Italy, and being deeply impressed by its delicate beauty and flavor, feeling that it would become a valuable sweet in Japan as well.
Subsequently, after encountering traditional methods at a long-established confectionery in France, we repeated trial production and improvements over 300 times over about 7 years with the goal of reproducing authentic quality. We propose the rose sugar confection, a classical European sweet, as a new gift that conveys the joy of giving, spreading it to Japan. This will be the first time* in Japan that a whole miniature rose is made into a sugar confection and sold. (*): According to our own research
About Confetti ROSA ### Confetti ROSA's Rose Sugar Confection Confetti ROSA's rose sugar confection is made by wrapping a single miniature rose in sugar crystals over about 60 days, based on a traditional method passed down in Europe for over 200 years.
Using only high-quality natural ingredients, we have achieved a quality that maintains its beauty and flavor for six months even at room temperature. It is also characterized by its jewel-like appearance that perfectly encapsulates the delicate flower shape.
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: MINI ROSE JEWEL