Cone Inc.（總公司：大阪府大阪市，代表取締役：佐藤 立樹）分析了公司於 2024 至 2026 年間支援的 100 份銷售資料的投影片項目，並對過去兩年內曾參與 BtoB 服務導入検討的 222 位客戶進行了問卷調查。
結果顯示，銷售人員理所當然會放入的投影片，實際上卻未能打動客戶。例如，「優勢、特點」的插入率高達 81%，但客戶重視度僅為 27.9%。此外，80.6% 的客戶回答「有過在商談後記不起內容的經驗」，這表明商談後寄送資料的方式也會影響成交率。
本調查從這兩項數據中導出了「提高成交率的最佳實踐構成」。
完整報告
100份銷售資料分析 × 客戶真心話調查。提高成交率的最佳實踐構成
【調查概要】
調查對象
① 2024～2026年間本公司支援的銷售資料共 100 份
② 過去兩年內曾參與 BtoB 服務導入検討的 222 位人士
調查期間
2026年3月17日～3月19日
調查方法
透過研究代辦服務「c-slide lab」進行的網路調查
調查執行
營運銷售資料代辦服務「c-slide」的 Cone Inc.
調查背景
本公司透過銷售資料代辦服務「c-slide」，每年支援超過 200 家企業製作銷售資料。在日常與客戶接觸的過程中，最常收到的諮詢之一就是「不知道銷售資料該放入什麼內容」。
在 2024 年進行的「客戶不閱讀的銷售資料」調查中，我們發現...
常見問題
What was the main finding of the survey regarding sales materials and customer needs?
The survey found a significant disconnect between the content sales teams include in their materials and what customers actually find important. For instance, 'Strengths/Features' slides, included in 81% of sales decks, were only considered important by 27.9% of customers. Additionally, many customers (80.6%) forget the content after a meeting, highlighting issues with material retention and post-meeting follow-up.
What is Cone Inc. proposing to improve closing rates?
Based on the survey findings, Cone Inc. is proposing a 'Best Practice Structure to Increase Closing Rates.' This structure is derived from analyzing the gap between sales materials and customer needs, aiming to create more effective sales presentations and follow-up materials.
Who participated in the survey?
The survey involved two groups: 1) An analysis of 100 sales materials supported by Cone Inc. between 2024 and 2026, and 2) A questionnaire answered by 222 individuals who had experience considering the adoption of BtoB services within the past two years.
What is the background of this survey?
Cone Inc., through its sales material creation service 'c-slide,' supports over 200 companies annually. A common client concern is uncertainty about what content to include in sales materials. This survey was conducted to address this issue by identifying what truly resonates with customers and what makes sales materials effective.