What is the 'Soil' Essential for Ever-Growing Teams? Launch of Organizational Transformation Program 'Playful Camp'
Concent, Inc. launched 'Playful Camp' in May 2026, an organizational transformation program designed to build a foundation for continuous growth in an era of uncertainty. Based on Edgar Schein's organizational culture theories, it cultivates the 'soil' of an organization through elements of safety and playfulness to foster resilient relationships and a common language.
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- 📰 Published: May 19, 2026 at 19:00
- 🔍 Collected: May 19, 2026 at 10:31
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Concent, Inc. (Headquarters: Shibuya-ku, Tokyo; President: Atsushi Hasegawa) has developed and launched 'Playful Camp,' an organizational transformation program aimed at creating a foundation for teams to adapt and grow flexibly in these chaotic times, starting May 2026.
While many organizations recognize the need for transformation, obstacles such as deep-rooted traditional cultures, siloed departments, and declining employee engagement often hinder progress. Overcoming these requires more than just revising hard structures and systems; it necessitates addressing the soft elements like values and relationships—the very 'soil' of the organization.
'Playful Camp' is a program designed to nurture the organization's inherent power for continuous growth. Through the dual approaches of 'Dialogue' and 'Detours,' it facilitates a virtuous cycle of self/other understanding, shaking up assumptions, meaning-making, and action, thereby building the capacity to respond flexibly to change.
Concent has identified six essential elements for a healthy organizational soil:
**Safety Elements**
- Self-awareness: Understanding oneself and one's values objectively.
- Relationships: A state where collaboration happens through trust beyond roles.
- Common Understanding: Being aligned on the future and values.
**Playful Elements**
- Lightness: Ability to think and move flexibly without seeking perfection.
- Heterogeneity: Accepting different perspectives as possibilities.
- Enjoyment: Having the curiosity to find interest in everyday changes.
Rather than a one-off initiative, this program aims to continuously cultivate these six elements. By reweaving relationships and meanings through 'Dialogue' and loosening fixed assumptions through 'Detours,' it builds an organizational foundation where members feel safe to speak and act while embracing change positively. The program can be customized for workshops or integrated into daily communication based on organizational needs.
While many organizations recognize the need for transformation, obstacles such as deep-rooted traditional cultures, siloed departments, and declining employee engagement often hinder progress. Overcoming these requires more than just revising hard structures and systems; it necessitates addressing the soft elements like values and relationships—the very 'soil' of the organization.
'Playful Camp' is a program designed to nurture the organization's inherent power for continuous growth. Through the dual approaches of 'Dialogue' and 'Detours,' it facilitates a virtuous cycle of self/other understanding, shaking up assumptions, meaning-making, and action, thereby building the capacity to respond flexibly to change.
Concent has identified six essential elements for a healthy organizational soil:
**Safety Elements**
- Self-awareness: Understanding oneself and one's values objectively.
- Relationships: A state where collaboration happens through trust beyond roles.
- Common Understanding: Being aligned on the future and values.
**Playful Elements**
- Lightness: Ability to think and move flexibly without seeking perfection.
- Heterogeneity: Accepting different perspectives as possibilities.
- Enjoyment: Having the curiosity to find interest in everyday changes.
Rather than a one-off initiative, this program aims to continuously cultivate these six elements. By reweaving relationships and meanings through 'Dialogue' and loosening fixed assumptions through 'Detours,' it builds an organizational foundation where members feel safe to speak and act while embracing change positively. The program can be customized for workshops or integrated into daily communication based on organizational needs.
FAQ
「プレイフルキャンプ」とはどのようなプログラムですか？
組織が自ら成長し続ける力を育むための変革基盤をつくるプログラムです。「対話」と「寄り道」というアプローチを用い、組織の「土壌」となる価値観や関係性に働きかけます。
どのような組織の課題に対応していますか？
慣習的な組織文化が変革の妨げになっている、部門のサイロ化、従業員エンゲージメントの低下、理念が現場の行動変容につながらないといった課題に対応します。
プログラムの核となる「土壌」の要素は何ですか？
「安心要素（自己認識・関係性・共通認識）」と「遊び要素（気軽さ・異質性・面白がる）」の6つの要素で構成されています。
プログラムの具体的な進め方は？
研修としての実施や、日々のコミュニケーションへの導入など、各組織の状況や課題に合わせて内容や実施方法をカスタマイズすることが可能です。
プログラム開発の背景にある理論は何ですか？
心理学者エドガー・シャイン氏の組織文化研究に基づき、組織を動かす起点となる「無意識の前提」を「土壌」と捉えて開発されました。