Creative Studio ".UN by Concent, Inc." for XR and 3D Experiences Opens in Ebisu
Concent, Inc. has opened ".UN by Concent, Inc.", a creative studio in Ebisu where visitors can experience and explore XR and 3D content. This studio provides a space to prototype and verify immersive content without specialized equipment, promoting its business application.
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- 📰 Published: May 11, 2026 at 20:00
- 🔍 Collected: May 11, 2026 at 11:31
- 🤖 AI Analyzed: May 12, 2026 at 04:47 (17h 15m after Collected)
Concent, Inc. (Headquarters: Shibuya-ku, Tokyo; Representative: Atsushi Hasegawa; hereinafter, Concent) opened the creative studio ".UN by Concent, Inc." in Ebisu on Friday, April 24, 2026, where visitors can actually experience and explore the value of spatial video, such as XR and 3D.
Why is an "experiential space" needed now? — The popularization of 3D content
In recent years, video with a sense of depth has been highly valued in fields such as manufacturing, design, and medicine, leading to the introduction of commercial 3D displays and the increased use of 3D video. Furthermore, 3D shooting is now possible even with smartphones (*1), making 3D content creation rapidly more accessible.
On the other hand, viewing XR and 3D content requires specialized equipment and environments, which makes prototyping and verification difficult. Additionally, the value of these videos is hard to fully understand without actually experiencing them.
In response to this situation, the creative studio ".UN by Concent, Inc." was opened as a co-creation space where anyone can experience immersive content such as XR and 3D, and shape ideas through prototyping.
*1: Models from iPhone 16 onwards (including 15 Pro/Pro Max) can shoot spatial photos and spatial videos for Apple Vision Pro (Reference: Apple, Inc. | iPhone User Guide | Shoot spatial photos and spatial videos for Apple Vision Pro with iPhone camera)
"A place to create '0 to 0.1'" — The role of ".UN by Concent, Inc."
".UN by Concent, Inc." is not merely an experience facility, but a "showroom-type co-creation hub." It is equipped with 3D projectors, various 3D displays, and XR devices including Apple Vision Pro, allowing multiple people to share experiences simultaneously.
Such experiences function as "boundary objects" (*2) that support dialogue and shared understanding. The aim is for this to be a place where people with different expertise and backgrounds can share the same experience, exchange ideas, deepen discussions, and explore new value.
The director of this studio is Toru Watanabe, Concent's Creative Director/VR Video Artist, who has handled numerous projects utilizing cutting-edge technologies such as XR and generative AI, including the production of immersive videos for Apple Vision Pro. Through discussions, dialogue, prototyping, and simulations, we will jointly explore the possibilities of utilizing immersive content in business.
*2: A boundary object refers to something that connects people with different backgrounds and positions, and promotes mutual understanding through discussions aimed at a common goal (Reference: Concent, Inc. | Hiraku Design | "Boundary Objects" for diverse people to think together - Something to enhance team mutual understanding)
◾️ From Toru Watanabe, Director of ".UN by Concent, Inc."
"First, let's experience it. Technology is merely a tool. True creation begins with the first spark of 0.1. ".UN by Concent, Inc." aims to be that starting point. Let's transform ideas into tangible forms and explore the possibilities of uncharted expression through experience."
【Recommended for these individuals】
Those who want to create experiential value in exhibitions and fan marketing
Those considering operational training in factories or medical sites
Those looking for ways to transmit traditional crafts and specialized skills
Those considering presentations of space and size for real estate or products
【Experiences available here】
Various immersive contents
Experience various XR and 3D contents, including high-definition content produced by Concent's immersive content specialized team "Watanabe-ka," in a stereoscopic video and audio environment.
"Immersive Oshi-katsu - Ose yo! Sasage yo! Te wo Fure yo! - feat. LiVS" a content combining immersive video and hand-tracking technology, utilizing high-resolution live performance footage of the idol group "LiVS."
Spatial Presentation System "Immersive Pitch"
A next-generation 3D presentation tool developed by MESON, Inc. that allows information to be arranged in space for intuitive understanding of complex concepts and structures. It can be experienced by multiple people wearing Apple Vision Pro.
"I" for freely constructing scenarios, advancing scenes, and creating three-dimensional presentations combining 3D models along sales talks.
Why is an "experiential space" needed now? — The popularization of 3D content
In recent years, video with a sense of depth has been highly valued in fields such as manufacturing, design, and medicine, leading to the introduction of commercial 3D displays and the increased use of 3D video. Furthermore, 3D shooting is now possible even with smartphones (*1), making 3D content creation rapidly more accessible.
On the other hand, viewing XR and 3D content requires specialized equipment and environments, which makes prototyping and verification difficult. Additionally, the value of these videos is hard to fully understand without actually experiencing them.
In response to this situation, the creative studio ".UN by Concent, Inc." was opened as a co-creation space where anyone can experience immersive content such as XR and 3D, and shape ideas through prototyping.
*1: Models from iPhone 16 onwards (including 15 Pro/Pro Max) can shoot spatial photos and spatial videos for Apple Vision Pro (Reference: Apple, Inc. | iPhone User Guide | Shoot spatial photos and spatial videos for Apple Vision Pro with iPhone camera)
"A place to create '0 to 0.1'" — The role of ".UN by Concent, Inc."
".UN by Concent, Inc." is not merely an experience facility, but a "showroom-type co-creation hub." It is equipped with 3D projectors, various 3D displays, and XR devices including Apple Vision Pro, allowing multiple people to share experiences simultaneously.
Such experiences function as "boundary objects" (*2) that support dialogue and shared understanding. The aim is for this to be a place where people with different expertise and backgrounds can share the same experience, exchange ideas, deepen discussions, and explore new value.
The director of this studio is Toru Watanabe, Concent's Creative Director/VR Video Artist, who has handled numerous projects utilizing cutting-edge technologies such as XR and generative AI, including the production of immersive videos for Apple Vision Pro. Through discussions, dialogue, prototyping, and simulations, we will jointly explore the possibilities of utilizing immersive content in business.
*2: A boundary object refers to something that connects people with different backgrounds and positions, and promotes mutual understanding through discussions aimed at a common goal (Reference: Concent, Inc. | Hiraku Design | "Boundary Objects" for diverse people to think together - Something to enhance team mutual understanding)
◾️ From Toru Watanabe, Director of ".UN by Concent, Inc."
"First, let's experience it. Technology is merely a tool. True creation begins with the first spark of 0.1. ".UN by Concent, Inc." aims to be that starting point. Let's transform ideas into tangible forms and explore the possibilities of uncharted expression through experience."
【Recommended for these individuals】
Those who want to create experiential value in exhibitions and fan marketing
Those considering operational training in factories or medical sites
Those looking for ways to transmit traditional crafts and specialized skills
Those considering presentations of space and size for real estate or products
【Experiences available here】
Various immersive contents
Experience various XR and 3D contents, including high-definition content produced by Concent's immersive content specialized team "Watanabe-ka," in a stereoscopic video and audio environment.
"Immersive Oshi-katsu - Ose yo! Sasage yo! Te wo Fure yo! - feat. LiVS" a content combining immersive video and hand-tracking technology, utilizing high-resolution live performance footage of the idol group "LiVS."
Spatial Presentation System "Immersive Pitch"
A next-generation 3D presentation tool developed by MESON, Inc. that allows information to be arranged in space for intuitive understanding of complex concepts and structures. It can be experienced by multiple people wearing Apple Vision Pro.
"I" for freely constructing scenarios, advancing scenes, and creating three-dimensional presentations combining 3D models along sales talks.