New Brand "WAKASA＆CO. STYLE" Born, Embracing Nordic Aesthetics
Wakasa Seikatsu Co., Ltd. has launched "WAKASA&CO. STYLE," a new brand embodying Nordic lifestyle and aesthetics, and will hold an exhibition and sale event in Kyoto to showcase its world.
📋 Article Processing Timeline
- 📰 Published: May 2, 2026 at 01:30
- 🔍 Collected: May 1, 2026 at 17:02
- 🤖 AI Analyzed: May 1, 2026 at 17:10 (8 min after Collected)
Wakasa Seikatsu Co., Ltd. (Headquarters: Shimogyo-ku, Kyoto) has launched a new lifestyle brand, "WAKASA&CO. STYLE," embodying Nordic lifestyle and aesthetics, and will hold an exhibition and sale event where visitors can experience its world.
WAKASA&CO. STYLE
A space to encounter the "authentic" Nordic experience
"WAKASA&CO. STYLE" is a brand that introduces carefully selected items from Nordic countries, including Finland, that excel in materials, design, and philosophy.
Wakasa Seikatsu has consistently produced products focusing on Nordic bilberries. The cultural experiences and values of living in harmony with nature in the Nordic region, as well as the philosophy of craftsmanship designed for long-term use, deeply resonated with the company, forming the background for the birth of this brand.
This is a special lineup exclusively available in Japan through Wakasa Seikatsu.
About the Exhibition and Sale Event
This exhibition and sale event will feature items that bring quiet richness to daily life, primarily focusing on bags and jewelry from Nordic luxury brands. Visitors can experience their charm by touching and trying them on.
Please enjoy the sophisticated Nordic worldview in a relaxed atmosphere.
Limited Collection "BLUEBERRY CROWN"
In April 2026, a new collection, "BLUEBERRY CROWN," was born as a limited edition item for "WAKASA&CO. STYLE," in collaboration with a jewelry brand.
Inspired by the bilberries growing in the Nordic forests, it is expressed with a crown motif symbolizing "the fruition of life." The design is characterized by its blend of serenity and strength.
A diverse lineup including rings, pendants, and earrings is available.
BLUEBERRY CROWN
Event Outline
Dates: May 2 (Sat), May 3 (Sun)
Hours: 9:00 AM - 7:00 PM
Venue: WAKASA&CO. KYOTO Kyoto Shijo Store 2F
Address: 22 Naginataboko-cho, Shijo Karasuma, Shimogyo-ku, Kyoto City, Kyoto Prefecture
Access: 3-minute walk from Hankyu "Karasuma Station" or Subway "Shijo Station" Exit 20
WAKASA&CO. KYOTO Kyoto Shijo Store
Related Sites
WEB SHOP: https://wakasacostl.base.ec
Instagram: https://www.instagram.com/wakasaandco_style/
Moving forward, we will continue to share the brand's worldview, including new collections and proposals for Nordic lifestyles.
WAKASA&CO. STYLE
A space to encounter the "authentic" Nordic experience
"WAKASA&CO. STYLE" is a brand that introduces carefully selected items from Nordic countries, including Finland, that excel in materials, design, and philosophy.
Wakasa Seikatsu has consistently produced products focusing on Nordic bilberries. The cultural experiences and values of living in harmony with nature in the Nordic region, as well as the philosophy of craftsmanship designed for long-term use, deeply resonated with the company, forming the background for the birth of this brand.
This is a special lineup exclusively available in Japan through Wakasa Seikatsu.
About the Exhibition and Sale Event
This exhibition and sale event will feature items that bring quiet richness to daily life, primarily focusing on bags and jewelry from Nordic luxury brands. Visitors can experience their charm by touching and trying them on.
Please enjoy the sophisticated Nordic worldview in a relaxed atmosphere.
Limited Collection "BLUEBERRY CROWN"
In April 2026, a new collection, "BLUEBERRY CROWN," was born as a limited edition item for "WAKASA&CO. STYLE," in collaboration with a jewelry brand.
Inspired by the bilberries growing in the Nordic forests, it is expressed with a crown motif symbolizing "the fruition of life." The design is characterized by its blend of serenity and strength.
A diverse lineup including rings, pendants, and earrings is available.
BLUEBERRY CROWN
Event Outline
Dates: May 2 (Sat), May 3 (Sun)
Hours: 9:00 AM - 7:00 PM
Venue: WAKASA&CO. KYOTO Kyoto Shijo Store 2F
Address: 22 Naginataboko-cho, Shijo Karasuma, Shimogyo-ku, Kyoto City, Kyoto Prefecture
Access: 3-minute walk from Hankyu "Karasuma Station" or Subway "Shijo Station" Exit 20
WAKASA&CO. KYOTO Kyoto Shijo Store
Related Sites
WEB SHOP: https://wakasacostl.base.ec
Instagram: https://www.instagram.com/wakasaandco_style/
Moving forward, we will continue to share the brand's worldview, including new collections and proposals for Nordic lifestyles.