Golf Gets Hot This Year! Announcing the 'Year of the Bath (026)' Project

Golf Digest Online Inc. (Headquarters: Shinagawa-ku, Tokyo; hereinafter 'GDO') has launched a special website on February 26, 2026, proposing new ways to enjoy the combination of golf and bathing (hot springs/saunas), as 2026 is celebrated nationwide as the once-in-a-millennium 'Year of the Bath (026).'

Under the theme 'Golf isn't over until you've had a soak,' this project features a variety of content designed to help golfers rediscover the appeal of the post-round bathing experience and proposes new ways to enjoy the sport.

■ Special Page URL

https://www.golfdigest.co.jp/cp/feature/golf-bath_hub/

■ Background and Purpose

With the recent unprecedented sauna boom, 2026 has been officially registered as the 'Year of the Bath (026)' by the Japan Anniversary Association. The '2026 Year of the Bath Project,' a collaboration between public baths, hot spring facilities, and sauna organizations, has been launched, bringing unprecedented attention to bathing culture.

GDO resonates with this cultural movement and is promoting the value of enjoying golf and bathing as a set. By redefining the post-round bath as a place for 'recovery and refreshment' and adopting the slogan 'Golf isn't over until you've had a soak,' we are proposing a 'new way to choose golf courses' based on their bathing facilities.

■ Content Details

In line with the once-in-a-millennium Year of the Bath, the following content will be released sequentially:

1. Serial Article: 'How was it after golf?'

A serial project that introduces new ways to spend the day, including post-round refreshment, by actually experiencing 'hot springs (saunas) x golf.'

2. Column: 'GDO Salesman talks about the bath before the golf'