[Event Report] Ethical Brand Smateria and Pop-up Event (March 8, 2026)

CACAO Co., Ltd. (Headquarters: Tokyo) held a pop-up event with the ethical brand Smateria on Sunday, March 8, 2026. We are pleased to report that the event was a great success, drawing fans from across the country who resonated with the vision of Mizuho Mori, a high school student CEO, as well as those who learned about the brand through radio.

■ An Ethical Challenge Born from a High School CEO's Passion

"Smateria" is an ethical brand where products are handmade one by one by women in Cambodia, featuring sophisticated designs by Italian designers.

Representative Mizuho Mori visited Cambodia from a young age due to her mother's work and became a passionate fan of Smateria products she encountered there. That passion led to an opportunity, and she secured the exclusive distribution rights in Japan while in her first year of high school. She established her own limited liability company and is now leading the brand as a CEO while currently in her second year of high school.

This event was held with the goals of "increasing awareness of Smateria" and, in particular, "delivering the joy of ethical choices to the younger generation in their 20s."

■ Earth-Friendly Designs That Spark Joy

The brand name is derived from "material." It uses nylon netting repurposed from mosquito nets and fishing nets, as well as recycled plastic, as its fabric.

Surprising lightness and durability: Easy for daily use and machine washable in a laundry net.

Sophisticated design: A wide variety of colors and adorable styles created by Italian designers.

Giving back to society: A portion of the proceeds is donated to orphanages in Cambodia and directly contributes to local job creation.

We propose an exciting experience where you don't just "choose it because it's good for the environment," but rather "you chose it because it's cute, and it just happens to be good for the environment."

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