Community Marketing Shifts from Intuition to Data-Driven Era: 62% of Practicing Companies Report Business Contribution, While 'Activation,' 'Effect Measurement,' and 'Personnel' Remain Challenges.

Key facts

  • Community Marketing Shifts from Intuition to Data-Driven Era: 62% of Practicing Companies Report Business Contribution, While 'Activation,' 'Effect Measurement,' and 'Personnel' Remain Challenges.
  • The General Incorporated Association Community Marketing Promotion Association and Community Marketing Research Institute Co., Ltd. have published the 'Community Marketing White Paper 2025-2026,' the first comprehensive industry survey report by an independent research organization. The report surveyed 2,066 business professionals in marketing/customer success and 320 community marketing practitioners/supporters/participants. Key findings include: 42% of companies are engaged in or considering community marketing, with 62% of those implementing it reporting business contributions. Challenges identified are community activation, effect measurement, and human resource shortages. The report also notes that 43% of practicing companies use external support, and 56% use AI for planning and operation. This is the first installment of a three-year continuous observation project until 2028. A free summary report and a paid full report (100,000 JPY, approx. 120 pages) are available.
  • Source: PR Times
  • Date: April 14, 2026

Direct answer

The General Incorporated Association Community Marketing Promotion Association and Community Marketing Research Institute Co., Ltd. have published the 'Community Marketing White Paper 2025-2026,' the first comprehensive industry survey report by an independent research organization. The report surveyed 2,066 business professionals in marketing/customer success and 320 community marketing practitioners/supporters/participants. Key findings include: 42% of companies are engaged in or considering community marketing, with 62% of those implementing it reporting business contributions. Challenges identified are community activation, effect measurement, and human resource shortages. The report also notes that 43% of practicing companies use external support, and 56% use AI for planning and operation. This is the first installment of a three-year continuous observation project until 2028. A free summary report and a paid full report (100,000 JPY, approx. 120 pages) are available.

Citation
Community Marketing Shifts from Intuition to Data-Driven Era: 62% of Practicing Companies Report Business Contribution, While 'Activation,' 'Effect Measurement,' and 'Personnel' Remain Challenges. (April 14, 2026), PR Times
Source
PR Times
Date
April 14, 2026
The General Incorporated Association Community Marketing Promotion Association and Community Marketing Research Institute Co., Ltd. have published the 'Community Marketing White Paper 2025-2026,' the first comprehensive industry survey report by an independent research organization. The report surveyed 2,066 business professionals in marketing/customer success and 320 community marketing practitioners/supporters/participants. Key findings include: 42% of companies are engaged in or considering community marketing, with 62% of those implementing it reporting business contributions. Challenges identified are community activation, effect measurement, and human resource shortages. The report also notes that 43% of practicing companies use external support, and 56% use AI for planning and operation. This is the first installment of a three-year continuous observation project until 2028. A free summary report and a paid full report (100,000 JPY, approx. 120 pages) are available.
Research Report PublicationNQ 73/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: April 14, 2026 at 19:10
  • 🔍 Collected: April 14, 2026 at 10:31
  • 🤖 AI Analyzed: April 14, 2026 at 11:05 (33 min after Collected)
The General Incorporated Association Community Marketing Promotion Association and Community Marketing Research Institute Co., Ltd. have released the 'Community Marketing White Paper 2025-2026,' the first comprehensive industry survey report by an independent research organization. This report surveyed 2,066 business professionals involved in marketing or customer success, and 320 community marketing practitioners, supporters, and participants. The survey revealed that 42% of companies are either implementing or considering community marketing initiatives. Among those implementing, 62% reported experiencing business contributions. However, challenges such as 'activation,' 'effect measurement,' and 'human resource shortages' were identified as bottlenecks. The report also highlighted that 43% of practicing companies utilize external support, and 56% leverage AI, primarily for planning and operational assistance. This white paper is the first phase of a continuous observation project planned to run for three years until 2028. It aims to provide data-driven insights to transform community marketing into a reproducible strategy. The report is available in two formats: a free summary report and a paid full report (100,000 JPY excluding tax, approximately 120 pages), which includes detailed cross-analyses and case studies from companies like Cybozu, Saishunkan Pharmaceutical, and Kaonavi.

FAQ

What percentage of companies implementing community marketing reported experiencing business contributions?

Among the companies implementing community marketing initiatives, sixty-two percent reported experiencing business contributions.

What are the main challenges or bottlenecks identified for companies practicing community marketing?

The main challenges and bottlenecks identified in the report are 'activation,' 'effect measurement,' and 'human resource shortages'.

How many business professionals and community marketing practitioners were surveyed for this report?

The survey was conducted with two thousand and sixty-six business professionals and three hundred and twenty community marketing practitioners, supporters, and participants.

What are the formats and pricing details available for the 'Community Marketing White Paper 2025-2026'?

The report is offered as a free summary report and a paid full report costing one hundred thousand JPY excluding tax.

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