Commune Launches New Initiative to Centralize Dispersed Customer Touchpoints via LINE, Simultaneously Opening CityCamp's "OFF COLA CLUB" and "OFF COLA TALK"

Commune Inc., provider of "Commune," which fosters trust through mutual interaction, is pleased to announce that it has provided design, construction, and operational support for CityCamp Inc.'s newly launched membership program "OFF COLA CLUB" and fan community "OFF COLA TALK." Both programs were simultaneously released today, July 1, 2026.

Through this initiative, we aim to centralize diverse touchpoints with each customer, enhance customer loyalty, and realize co-creative marketing.

This initiative marks the first instance of simultaneously launching and linking "Commune Engage," which visualizes customer trust and contributions across multiple channels, with the community success platform "Commune."

Background of Implementation

The craft non-alcoholic beverage "OFF COLA" has gained popularity since its launch in 2021 as a craft cola to be enjoyed during off-hours, particularly among hard workers such as top creators and executives, and the creative Gen Z demographic. While awareness is being built through social media including TikTok and online sales are progressing, real-world customer touchpoints are also rapidly expanding, including at "CityCamp Bar" in Ebisu, and at partner hot spring facilities, saunas, and retail stores. However, customer data and touchpoints were dispersed across multiple channels such as physical stores, e-commerce, and social media, posing a challenge in creating a system that connects these interactions into ongoing relationships rather than one-off experiences.

Therefore, to build an environment where all user actions in daily life can be accumulated and integrated starting from a LINE official account, allowing for appropriate rewards and deeper engagement with the brand, two fan programs utilizing Commune's technological infrastructure were launched simultaneously.

Overview of the Initiative and Roles of the Two Programs

In this initiative, to seamlessly connect customers from those considering purchases on e-commerce to core fans, LINE serves as a common entry point, while two mechanisms with different roles coexist.

1. Loyalty Program "OFF COLA CLUB" to Visualize Purchases and Support

This is a fan engagement visualization and reward program utilizing "Commune Engage." It links with the company's own e-commerce site built on Shopify, automatically awarding points triggered by e-commerce purchases. Furthermore, it aggregates and centrally manages all daily "actions that enjoy OFF," such as QR check-ins at stores, support actions on various social media platforms, and survey responses, as points.

Behavioral data dispersed across multiple channels is visualized as points in "OFF COLA CLUB." CityCamp can grasp fan actions across channels.

Meanwhile, "OFF COLA CLUB" members can exchange accumulated points for coupons usable on the e-commerce site, providing the enjoyment of their daily actions circulating into richer off-time experiences.

2. Fan Community "OFF COLA TALK" Centered on Interaction

This is a publicly accessible fan community utilizing "Commune," open to anyone to join freely.

Through talk rooms such as "OFF Hiroba," it provides a space for users to share their own ways of spending their OFF time and interact with each other. The enthusiasm among fans spreads, fostering spontaneous UGC creation and nurturing deep trust in the brand.

Expected Effects

We aim to transform brand awareness into ongoing engagement, appropriately foster trust relationships with light and loyal users, and achieve business contributions and trust-based management driven by users.

Specifically, we aim to establish a long-term fan base by generating social media posts and word-of-mouth (UGC), driving e-commerce purchases, and achieving high LTV.

How to Register and Use "OFF COLA CLUB" and "OFF COLA TALK"

Access is available via the OFF COLA official LINE account, or QR codes displayed on various social media platforms and at stores. Anyone can register and participate for free on LINE. Both require linking with a LINE account.

OFF COLA Official LINE Account: https://line.me/R/ti/p/@964apnvw

OFF COLA TALK: https://offcolatalk.commmune.com

About CityCamp Inc.

This company aims to create an "OFF" culture with the vision of "Why don't we do nothing?". Its main businesses include the non-alcoholic craft cola "OFF COLA" and the community bar "CityCamp Bar."

Official Website: https://citycamp.co.jp/

About Commune

Commune is a community success platform that supports "trust-based management," deepening trust relationships with customers and employees to drive business results. It supports community design, operation, and analysis in a one-stop manner, making engagement improvement and fan building through two-way interaction the driving force for business growth. It also provides extensive practical support from strategy planning to execution.

Service Site: https://commune.co.jp/

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About Commune Engage

"Commune Engage" is a platform that visualizes customer and employee trust and contributions through engagement programs that span multiple channels. It integrates behavioral data from all touchpoints, allowing real-time understanding of the depth and breadth of trust relationships. By visualizing relationships, it provides a foundation for building strong connections.

Commune Engage: https://commune.co.jp/engage/

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About Commune Inc.

With the vision of "Creating a future where all organizations and people blend together," Commune Inc. develops businesses that support "trust-based management," leveraging the power of customers and employees in all corporate activities with trust at its core.

Company Profile

Company Name: Commune Inc.

Representative: Yuya Takada (CEO)

Established: May 2018

Business Activities: Development of businesses that implement "trust-based management" in society

Location: 3F, TK Ikebukuro Building, 5-22-33 Higashi-Gotanda, Shinagawa-ku, Tokyo 141-0022

Company Site: https://communeinc.com/ja