Commune Announces Online Conference 'Connect Lounge' to be Held on May 19 and 20
Commune Inc. will host 'Connect Lounge,' an online marketing conference for BtoC companies, on May 19-20, 2026. Themed around how brands make customers fall in love with them, keynotes will feature OWNDAYS and Mizkan Holdings.
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Commune Inc., provider of 'Commune' which nurtures trust through mutual interaction, announces the decision to hold the online conference 'Connect Lounge: The brands you find yourself loving. How they make you obsessed.' (hereinafter 'Connect Lounge') over two days on May 19 and 20, 2026.
Connect Lounge is a marketing conference for BtoC companies that was first held last year in December 2025, receiving 1,300 applications including rebroadcasts. For this second edition, under the theme 'The brands you find yourself loving. How they make you obsessed.', the content will unravel how relationships between brands and customers are born and how that affection deepens.
The keynote speeches have been decided to be delivered by OWNDAYS and Mizkan Holdings.
Connect Lounge Special Page
How do brands and people connect?
Connect Lounge started from this question.
And now, that connection is beginning to evolve into an even deeper relationship.
People don't just know a brand; through empathy, involvement, and accumulated experiences, they become captivated by it.
Wanting to experience it again.
Choosing it continuously before realizing it.
Wanting to talk about it with someone involuntarily.
How are such brands, the ones you find yourself loving, born?
That relationship eventually turns into trust and attachment to the brand, connecting to a massive power that supports the business.
How does the connection between people and brands originate, and how does it grow into a presence that people involuntarily become 'obsessed' with?
These are two days to think together about that frontline.
Keynote Speeches decided for OWNDAYS and Mizkan Holdings
*Other session information will be released sequentially on the Connect Lounge special page.
[DAY 1: Where does 'love' come from?] Keynote Speech
OWNDAYS Co., Ltd.
Head of Brand Strategy Division / Executive Officer
Mr. Choei Torii
He has handled marketing, PR, and CRM fields at a foreign creative agency, a major apparel company, and an entertainment company. He consistently drives everything from strategy formulation based on market and customer understanding to measure execution, contributing to brand value improvement and business growth. In November 2023, he launched the marketing department concurrently with joining OWNDAYS, overseeing domestic marketing. He consistently promotes everything from awareness expansion to maximizing customer attraction centered on PR, advertising, and CRM. In his current position since April 2026. He oversees overall brand strategy from both marketing and brand production perspectives.
OWNDAYS Co., Ltd.
Area Manager
Ms. Satomi Taniguchi
Joined OWNDAYS mid-career in 2020. Led customer service and store operations as a store manager, and was promoted to supervisor in 2022. While taking on the management of multiple stores and human resource development, she was elected by the votes of all employees in the 'Area Manager General Election' in 2025 and assumed the position of Area Manager. In OWNDAYS, which has many female staff members, she has built trust with a management style that moves the team while staying close to the sensibilities of each individual. With over 9 years of experience in the eyewear industry including her previous job, she continues to stand at the forefront of customer service, embodying OWNDAYS' customer service culture.
[DAY 2: How does 'love' deepen?] Keynote Speech
Mizkan Holdings Co., Ltd. Executive Officer
Mizkan Co., Ltd. Japan + Asia Business COO
Mr. Takeshi Sato
Joined Mitsukan (now Mizkan) in 1999. Served successively as General Manager of the Executive Office at Holdings, lead for 'Marketing', 'Sales', and 'Procurement' in the Japan business, and in charge of marketing and direct sales for the new business ZENB. In his current position since March 2026.
Event Overview
Event Name: Connect Lounge: The brands you find yourself loving. How they make you obsessed.
Dates: May 19 (Tue) and 20 (Wed), 2026, 11:30 - 16:30
Venue: Online (Streamed via Zoom Webinar)
Host Company: Commune Inc.
Participation Fee: Free
Hashtag: #ConnectLounge
Special Page: https://commune-connectlounge2605.studio.site/
Sponsor Companies
PLAN-B Inc.
Hotto Link Inc.
Comnico Inc.
Goodpatch Inc.
Every, Inc.
Minto Inc.
Asahi Broadcasting Group Holdings Corporation
Allied Architects, Inc.
Application
About Commune Inc.
'Melting all organizations and people'
Connect Lounge is a marketing conference for BtoC companies that was first held last year in December 2025, receiving 1,300 applications including rebroadcasts. For this second edition, under the theme 'The brands you find yourself loving. How they make you obsessed.', the content will unravel how relationships between brands and customers are born and how that affection deepens.
The keynote speeches have been decided to be delivered by OWNDAYS and Mizkan Holdings.
Connect Lounge Special Page
How do brands and people connect?
Connect Lounge started from this question.
And now, that connection is beginning to evolve into an even deeper relationship.
People don't just know a brand; through empathy, involvement, and accumulated experiences, they become captivated by it.
Wanting to experience it again.
Choosing it continuously before realizing it.
Wanting to talk about it with someone involuntarily.
How are such brands, the ones you find yourself loving, born?
That relationship eventually turns into trust and attachment to the brand, connecting to a massive power that supports the business.
How does the connection between people and brands originate, and how does it grow into a presence that people involuntarily become 'obsessed' with?
These are two days to think together about that frontline.
Keynote Speeches decided for OWNDAYS and Mizkan Holdings
*Other session information will be released sequentially on the Connect Lounge special page.
[DAY 1: Where does 'love' come from?] Keynote Speech
OWNDAYS Co., Ltd.
Head of Brand Strategy Division / Executive Officer
Mr. Choei Torii
He has handled marketing, PR, and CRM fields at a foreign creative agency, a major apparel company, and an entertainment company. He consistently drives everything from strategy formulation based on market and customer understanding to measure execution, contributing to brand value improvement and business growth. In November 2023, he launched the marketing department concurrently with joining OWNDAYS, overseeing domestic marketing. He consistently promotes everything from awareness expansion to maximizing customer attraction centered on PR, advertising, and CRM. In his current position since April 2026. He oversees overall brand strategy from both marketing and brand production perspectives.
OWNDAYS Co., Ltd.
Area Manager
Ms. Satomi Taniguchi
Joined OWNDAYS mid-career in 2020. Led customer service and store operations as a store manager, and was promoted to supervisor in 2022. While taking on the management of multiple stores and human resource development, she was elected by the votes of all employees in the 'Area Manager General Election' in 2025 and assumed the position of Area Manager. In OWNDAYS, which has many female staff members, she has built trust with a management style that moves the team while staying close to the sensibilities of each individual. With over 9 years of experience in the eyewear industry including her previous job, she continues to stand at the forefront of customer service, embodying OWNDAYS' customer service culture.
[DAY 2: How does 'love' deepen?] Keynote Speech
Mizkan Holdings Co., Ltd. Executive Officer
Mizkan Co., Ltd. Japan + Asia Business COO
Mr. Takeshi Sato
Joined Mitsukan (now Mizkan) in 1999. Served successively as General Manager of the Executive Office at Holdings, lead for 'Marketing', 'Sales', and 'Procurement' in the Japan business, and in charge of marketing and direct sales for the new business ZENB. In his current position since March 2026.
Event Overview
Event Name: Connect Lounge: The brands you find yourself loving. How they make you obsessed.
Dates: May 19 (Tue) and 20 (Wed), 2026, 11:30 - 16:30
Venue: Online (Streamed via Zoom Webinar)
Host Company: Commune Inc.
Participation Fee: Free
Hashtag: #ConnectLounge
Special Page: https://commune-connectlounge2605.studio.site/
Sponsor Companies
PLAN-B Inc.
Hotto Link Inc.
Comnico Inc.
Goodpatch Inc.
Every, Inc.
Minto Inc.
Asahi Broadcasting Group Holdings Corporation
Allied Architects, Inc.
Application
About Commune Inc.
'Melting all organizations and people'