Supporting the Creation of Heralbony's New Membership 'HERALBONY CLUB' with 'Commune Engage'
Commune Inc.'s 'Commune Engage' has been introduced to Heralbony's new membership program. It visualizes and rewards diverse fan actions, such as social media posts and store visits, as 'BONY' mileage, supporting a new fan-base construction.
📋 Article Processing Timeline
- 📰 Published: April 22, 2026 at 19:00
- 🔍 Collected: April 23, 2026 at 00:02 (5h 2m after Published)
- 🤖 AI Analyzed: April 23, 2026 at 06:09 (6h 6m after Collected)
Commune Inc., a provider of 'Commune' which fosters trust through mutual interaction, is pleased to announce that 'Commune Engage,' a service that visualizes trust relationships, has been introduced to the membership program 'HERALBONY CLUB' launched by HERALBONY Co., Ltd.
'Commune Engage' is an engagement program deployed on LINE that visualizes and rewards fan actions such as social media posts, store visits, and event participation—actions that were previously invisible through purchase data alone. Under Heralbony's mission to 'Let Your Exceptional Talents Shine,' the service supports a new fan-base construction where artists and fans nurture the brand's story together.
Background of Implementation
Heralbony is a creative company connecting society and welfare through the art of artists with disabilities. Marking the first anniversary of the opening of its flagship store 'ISAI PARK' in Iwate and the permanent store 'HERALBONY LABORATORY GINZA' in Ginza, the company started this program to deepen ties with fans who support its activities in various ways, not just through product purchases.
By accumulating each fan's actions as mileage called 'BONY' and rewarding them appropriately, the program creates a new circulation between the brand and its fans.
Key Features of Commune Engage in 'HERALBONY CLUB'
1. Consolidating all 'Support Actions' into 'BONY' Mileage
In addition to purchases at the official store, 'BONY' is awarded for actions such as visiting stores, participating in events, and posting on social media. By centrally managing actions across multiple channels (EC, physical stores, SNS) with Commune Engage, everyday support is delivered in a visible form.
2. Providing a Seamless Fan Experience via LINE
Commune Engage operates as a LINE mini-app, so no new app download is required. From the HERALBONY official LINE account, users can seamlessly issue membership cards and manage their BONY, allowing fans to connect with the brand at their own pace.
3. Building a 'Circular CRM' for Artist Support (Planned)
Beyond exchanging BONY for coupons, there are plans to develop a reward function that allows fans to use their BONY 'for the benefit of Heralbony's contracted artists.' Commune Engage's technical platform supports this mechanism where daily actions lead back to the artists.
Impact After Launch
- Member purchase frequency and store visit frequency reached approximately 115-150% compared to non-members.
- Brand hashtag posts on targeted SNS surged during the first month.
Voice of the Person in Charge
Why 'Commune Engage'?
'In typical marketing, loyal customers are defined by purchase frequency and amount. However, for us, aiming for social change beyond purchases, we hypothesized that strengthening relationships with "loyal customers in terms of psychology and action" was more important. Commune Engage already had the philosophy and functionality we needed, offering a significant advantage in terms of timeline and development cost.'
'Commune Engage' is an engagement program deployed on LINE that visualizes and rewards fan actions such as social media posts, store visits, and event participation—actions that were previously invisible through purchase data alone. Under Heralbony's mission to 'Let Your Exceptional Talents Shine,' the service supports a new fan-base construction where artists and fans nurture the brand's story together.
Background of Implementation
Heralbony is a creative company connecting society and welfare through the art of artists with disabilities. Marking the first anniversary of the opening of its flagship store 'ISAI PARK' in Iwate and the permanent store 'HERALBONY LABORATORY GINZA' in Ginza, the company started this program to deepen ties with fans who support its activities in various ways, not just through product purchases.
By accumulating each fan's actions as mileage called 'BONY' and rewarding them appropriately, the program creates a new circulation between the brand and its fans.
Key Features of Commune Engage in 'HERALBONY CLUB'
1. Consolidating all 'Support Actions' into 'BONY' Mileage
In addition to purchases at the official store, 'BONY' is awarded for actions such as visiting stores, participating in events, and posting on social media. By centrally managing actions across multiple channels (EC, physical stores, SNS) with Commune Engage, everyday support is delivered in a visible form.
2. Providing a Seamless Fan Experience via LINE
Commune Engage operates as a LINE mini-app, so no new app download is required. From the HERALBONY official LINE account, users can seamlessly issue membership cards and manage their BONY, allowing fans to connect with the brand at their own pace.
3. Building a 'Circular CRM' for Artist Support (Planned)
Beyond exchanging BONY for coupons, there are plans to develop a reward function that allows fans to use their BONY 'for the benefit of Heralbony's contracted artists.' Commune Engage's technical platform supports this mechanism where daily actions lead back to the artists.
Impact After Launch
- Member purchase frequency and store visit frequency reached approximately 115-150% compared to non-members.
- Brand hashtag posts on targeted SNS surged during the first month.
Voice of the Person in Charge
Why 'Commune Engage'?
'In typical marketing, loyal customers are defined by purchase frequency and amount. However, for us, aiming for social change beyond purchases, we hypothesized that strengthening relationships with "loyal customers in terms of psychology and action" was more important. Commune Engage already had the philosophy and functionality we needed, offering a significant advantage in terms of timeline and development cost.'