Commune Inc., provider of "Commune," which fosters trust through mutual interaction, is pleased to announce that Commune has been adopted for "petit main family," the official fan community of "petit main," a children's clothing brand developed by Narumiya International Co., Ltd.

"petit main family" URL: https://community.petitmain.jp

Background of Community Launch

"petit main," supported by many parenting generations, has long been creating clothes that accompany children's growth and has had contact with many customers through SNS etc. On the other hand, along with information dissemination via SNS, there has been an increasing demand for a "bidirectional and continuous exchange space" where customers can deeply connect with each other and directly share their parenting joys and challenges.

We also focused on the challenge faced by parents raising children: "feeling isolated due to a loss of social connection."

This community aims to be more than just a place for exchanging parenting-related information; it strives to be a "co-creative third place" where the brand is built together with partners through "co-creation projects" such as soliciting new product ideas. We aim to create a place where parenting, as a daily routine, transforms into social connections, allowing parents to enjoy child-rearing with greater confidence.

About the Community "petit main family"

"petit main family" aims to be a place where fans who love petit main can enjoy parenting while valuing their individuality and connections with others, by offering special experiences unique to the community, such as participation in product development.

Main Contents of "petit main family"

Let's Create Together Room: This is a space to give shape to the voices saying, "I want products like this!" We plan to disclose the process when an idea from submissions is decided to be commercialized.

#PetitCoord Room: This is a gallery to share your favorite outfits and your love for your "favorite petit items" full of memories.

Chat Room: In addition to self-introductions, you can use this as a place to refresh, from casual daily musings to parenting worries you'd like just a little bit of advice on.

NEWS: We will deliver "secret information about new arrivals" earlier than Instagram or the online store, event information, and staff's daily life.

"petit main family": https://community.petitmain.jp/

*Please note that "petit main family" is a closed community site.

About Narumiya International Co., Ltd.

Narumiya International Co., Ltd. develops 26 brands catering to newborns, babies, kids, and juniors, including "petit main," "LOVETOXIC," and "Mezzo Piano." As a leading children's clothing manufacturer in Japan, it provides high-quality, latest kids' fashion.

OFFICIAL ONLINE STORE

https://www.narumiya-online.jp/shop/brand/18

About Commune

Commune is a community success platform that supports "trust-based management," helping companies deepen customer and employee relationships and drive business results. It offers one-stop support for community design, operation, and analysis, turning relationships into drivers of business growth through improved engagement and fan building via bidirectional interaction. It also provides extensive practical support from strategy planning to execution.

Service Site: https://commune.co.jp/

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About Commune Inc.

With the vision "Creating a future where all organizations and people merge," Commune Inc. promotes the Commune business, which supports "trust-based management" that leverages the power of customers and employees in all corporate activities with trust at its core.

Company Profile

Company Name: Commune Inc.

Representative: Yuya Takada (CEO)

Established: May 2018

Business Description: Development of businesses that implement "trust-based management" in society.

Location: 3F TK Ikebukuro Building, 5-22-33 Higashi-Gotanda, Shinagawa-ku, Tokyo 141-0022

Company Site: https://communeinc.com/ja

FACT BOX

  • Source: PR TIMES
  • Category: News