Atsushi Yamamuro, Chairman of the Social Welfare Corporation Ittokai, will be a featured speaker at the "Public-Private Partnership Forum Kanagawa" to be held on July 14, 2026, organized by Mirai Machi Keikaku Kiko (Secretariat: COMMON Inc.).

The lecture theme is "Case Studies of Public-Private Partnerships."

Regional welfare issues such as the declining birthrate and aging population, shortage of care workers, weakening community ties, isolation, disability welfare, and childcare support are becoming increasingly complex each year.

There are limits to what the government alone can support, and there is a growing need to create a system where the entire region supports itself through collaboration between private businesses, community groups, medical institutions, companies, and residents.

This lecture will discuss the potential of regional welfare through public-private partnerships, based on the practices of the Social Welfare Corporation Ittokai, which operates a diverse range of businesses in the care and welfare fields centered in Kanagawa Prefecture.

Details page for the Public-Private Partnership Forum Kanagawa

* Currently, all participant slots are filled, and new applications are on a waiting list.

Ittokai Group's Initiatives Spanning Care, Disability Welfare, Childcare, and Agriculture

The Social Welfare Corporation Ittokai is engaged in a variety of community-based businesses, primarily in care and welfare.

As Chairman of the Social Welfare Corporation Ittokai, Atsushi Yamamuro promotes a wide range of businesses, including care services, disability welfare services, acupuncture clinics, non-insurance rehabilitation, sick child care, and agriculture. As CEO of the Ittokai Group, he is advancing multifaceted initiatives that support regional living, extending beyond the scope of welfare.

Welfare is not something that is confined solely within facilities.

It is deeply intertwined with the lives of each individual living in the community, including the elderly, people with disabilities, families raising children, local residents, workers, and supporting families.

The initiatives of Ittokai serve as practical examples of viewing welfare not just as "support" but as a foundation for creating regional value.

Towards Welfare That Supports "Ikigai" (Reason for Being)

What Ittokai values is not simply providing care services, but supporting each person's "ikigai."

To create a society where people can live their lives with a sense of purpose and enjoyment in their communities, regardless of age or disability.

To achieve this, collaboration is essential not only in care, medical, and welfare services but also in housing, employment, education, food, community activities, and administrative policies.

This lecture will share insights from the field on how Ittokai develops its businesses within the community and collaborates with government, local communities, and private companies.

Connecting Welfare to Regional Development Through Public-Private Partnerships

In the welfare sector, there is an increasing number of challenges that cannot be addressed by administrative systems and public support alone.

For example:

Shortage of care workers

Isolation of the elderly

Disability welfare and employment support

Support for families raising children

Community-based integrated care systems

Preventive care and health promotion

Shopping, transportation, and monitoring

Maintenance of community ties

And so on. These welfare issues are directly linked to regional development itself. By pooling their respective strengths, government agencies, social welfare corporations, companies, and community groups can create new solutions to these challenges.

Ittokai's practices offer significant hints for considering how welfare organizations can fulfill their public roles within the community and engage in solving regional issues in collaboration with local governments and companies.

Transforming Welfare from "Protection" to a "Force for Creating the Future of the Region"

Future welfare is expected not only to support those in need but also to be a driving force for creating the future of the region. Care facilities and welfare service providers can create local employment, support resident security, and serve as hubs for community interaction. Furthermore, through collaboration with companies, they can connect with various fields such as health management, food, transportation, ICT, education, housing, and community building.

This lecture will feature Mr. Yamamuro, a practitioner on the ground, discussing the potential for regional co-creation starting from welfare.

Overview of the Public-Private Partnership Forum Kanagawa

The Public-Private Partnership Forum Kanagawa brings together local governments, companies, universities, and community groups to create new collaborations for solving regional issues, with themes of welfare, education, housing, and regional co-creation.

In addition to Mr. Fukumoto, practitioners and local government heads active on the front lines of welfare, education, housing, and public-private partnerships are scheduled to speak. Information on speakers will be announced sequentially.

Event Name: Public-Private Partnership Forum Kanagawa Details & Registration Page: https://common.or.jp/kanagawa/

Date and Time

July 14, 2026 (Tuesday) Forum: 2:00 PM - 5:00 PM (Reception opens at 1:30 PM)

Location

Room 501, At Business Center Yokohama Nishiguchi Ekimae

Content

A future-oriented space where government and private sectors connect without barriers / Solving "regional issues" through "connections."

Organizers

Mirai Machi Keikaku Kiko (COMMON Inc.), Bullet Group Inc.

Sponsorship/Cooperation

Nihon no Chikara Inc., Social Welfare Corporation Ittokai, Education Net Inc., NPO Corporation Elderly Housing Promotion Organization

Participation Fee

Free

Capacity

First 80 participants (Reservation required, invitation-only)

Target Audience (Invitation-only)

・COMMON Inc. Members ・Chamber of Commerce and Industry and Commerce Association Members ・Those introduced by a member (please write the introducer's name when applying) ・Government officials, public institution representatives such as social welfare councils (including invitations from the organizers)

* Currently, all participant slots are filled, and new applications are on a waiting list.

Regarding Sponsorship and Partner Recruitment

This forum is seeking sponsors and partners from companies looking to expand collaboration opportunities with local governments, companies, and educational institutions. It can be utilized not just for advertising but as a "co-creation space," offering opportunities to speak, exhibit booths, and create matching opportunities with local governments. Companies interested in this are encouraged to inquire via the link below.

We also accept consultations regarding participation from members and supporting members. "I just want to hear more" is also welcome, so please inquire through the link below.

Inquiries

Regarding Events and Forums

We plan and operate events and co-creation projects that connect local governments, companies, community groups, producers, and residents, starting from regional attractions and challenges.

Please feel free to consult with us about initiatives related to regional revitalization, town development, promotion of regional products, tourism promotion, corporate collaboration, public-private partnerships, disaster prevention, welfare, health, and education.

Inquiries regarding event planning and operation

Companies and Organizations

<COMMON Inc.>

Location: 170-2 Yakuencho, Kushi ge-nishiiru, Hanayacho-dori, Shimogyo-ku, Kyoto City, Kyoto Prefecture

Representative Director: Yuki Masuda

Official Website: https://common.or.jp

Inquiry Contact: https://common.or.jp/general_counter/

Initiatives with Local Governments

Examples: https://common.or.jp/category/town-dev/

Organization Introduction: COMMON Inc. is a social business company that plans and operates public-private co-creation town development, disaster prevention, tourism, and education projects in collaboration with local governments, companies, and citizen groups nationwide, with the mission of "creating sustainable value for regions and companies through co-creation." It addresses regional issues by leveraging private sector expertise through initiatives such as its membership-based platform for public-private partnerships, regional revitalization utilizing the "Furusato Nozei" corporate version, and the mobile antenna shop "Commons Marche." The company also promotes the creation of disaster response networks through inter-company collaboration by organizing disaster prevention events and forums, and by entering into disaster response agreements with local governments. It aims to build a future-oriented co-creation society by establishing systems where regions, companies, and individuals "connect with each other."

FACT BOX

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