2nd DX Club Held: Practical Seminar on Generative AI Implementation and AI Search

Companies involved in store operations and development are facing the need to address DX themes close to the front lines, such as manual maintenance, information sharing across locations, and optimizing customer traffic flows.

Meanwhile, generative AI is influencing not only document creation and procedural documentation but also the nature of search behavior and information gathering.

Comix Co., Ltd. announced that it held the '2nd DX Club' in May 2026, co-hosted with Most Research Institute. The event featured a lecture by Comix's Adachi on AI manual creation, alongside a lecture on AI search and LLMO (Large Language Model Optimization) by President Michikouchi of Knowledge Holdings Co., Ltd. Participant surveys indicated that 92.3% were 'satisfied' or higher.

■ Background and Challenges

According to a survey by the Ministry of Internal Affairs and Communications, 49.7% of Japanese companies have set policies for utilizing generative AI, and 55.2% are using it for some business tasks. Generative AI is becoming a means of daily business improvement rather than just a project for a few advanced companies.

However, concerns remain regarding effective usage, security risks such as internal data leaks, and costs. To achieve results, it is insufficient to simply introduce tools; one must demonstrate how to use them in concrete business scenarios and outline internal deployment procedures.

Furthermore, the number of users employing AI search for information gathering is increasing, making conventional search engine ranking insufficient. In response, the 2nd DX Club held a practical online study session for operational managers of companies with multiple locations, focusing on 'AI implementation ready for tomorrow' and 'information design to be found by AI.'

■ Event Content

1) 'Creation of Work Manuals and Procedures using AI' by Adachi of Comix

Adachi presented live demonstrations on how to use generative AI to address frequent on-site challenges. Using smartphone screenshots and screen recordings, he demonstrated the workflow for creating illustrated procedure manuals, conversational guides, and text-based operational manuals.

2) 'The Era is Shifting from SEO to LLMO' by President Michikouchi of Knowledge Holdings

President Michikouchi explained information design to ensure being discovered by AI, given that user behavior is shifting from 'searching with keywords' to 'consulting with AI.' He emphasized the importance of checking how one's company is perceived by AI and publishing primary information that is easily cited.

■ Participant Survey Results

Operational managers from 28 companies with stores and locations, including food service, retail, housing, distribution, franchise development, funeral services, and manufacturing, attended. Feedback indicated that participants gained practical, hands-on knowledge.

■ Future Outlook

Comix Co., Ltd. will continue to provide learning opportunities that operational managers can try starting from the next day, viewing generative AI as a tool for business improvement, including standardization, knowledge sharing, and redesigning customer touchpoints.