Transforming 'Tacit Knowledge' into Assets with AI. COMAC x TSUMUGU Develop AI-Enhanced SECI Model to Leverage Organizational 'Experience and Passion'
COMAC and TSUMUGU have jointly developed and launched the 'AI-Enhanced SECI Model', which integrates the SECI knowledge creation theory with AI to structure employees' tacit knowledge and drive corporate innovation.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 22:00
- 🔍 Collected: April 3, 2026 at 18:04
- 🤖 AI Analyzed: April 21, 2026 at 03:46 (417h 42m after Collected)
Japan Communication Academy Co., Ltd. (Headquarters: Toshima-ku, Tokyo; CEO: Katsunori Kono; hereinafter 'COMAC') and TSUMUGU Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Akinori Bisaiji; hereinafter 'TSUMUGU') announce the joint development and launch of the 'AI-Enhanced SECI Model,' a new organizational development method that expands the knowledge creation theory 'SECI Model' using AI.
By integrating COMAC's patented technologies 'Episode link®' and 'Tsunagaru AI®' with the knowledge creation theory 'SECI Model' advocated by Ikujiro Nonaka, we have realized an innovation that dramatically accelerates the generation of organizational knowledge.
This model uses AI to structure and accumulate 'unverbalized value,' such as the experiences and passions of individual employees, providing a foundation for companies to independently advance organizational transformation and new business creation.
■ Background: 'Value Creation' Required Beyond Efficiency
As labor shortages and changes in the market environment accelerate, many companies are advancing operational efficiency through AI.
However, the 'creation of new value' and 'fostering a sense of organizational unity,' which are essential for sustainable corporate growth, cannot be adequately addressed by conventional AI applications.
What is needed now is a mechanism to convert 'tacit knowledge,' such as individual experiences and judgment criteria, into organizational strength.
■ Features: Moving AI from 'Organization' to 'Creation'
This model is characterized by using AI not merely as a business efficiency tool, but as a foundation to visualize human thoughts, values, and experiences, connecting them to organizational decision-making. This makes it possible to establish the utilization of highly personalized knowledge as a reproducible process within the company.
■ Core Technology: Structuring Knowledge via Patented Technology
● Episode link® (Patent No. 7620361)
A technology that extracts and structures the underlying values and judgment criteria from personal experiences (episodes). It visualizes the 'essence of decision-making' rather than merely organizing information.
● Tsunagaru AI® Platform (Patent No. 7755836)
Integrates organizational knowledge (internal knowledge) with external knowledge such as generative AI, building an AI environment that possesses the company's unique judgment axis.
■ Human Resources: The 'Knowledge Coordinator' Holding the Key
In this initiative, we will train 'Knowledge Coordinators' internally as a new role responsible for utilizing AI.
These personnel will be responsible for:
- Designing questions that draw out true intentions
- Insights gained from dialogues
By integrating COMAC's patented technologies 'Episode link®' and 'Tsunagaru AI®' with the knowledge creation theory 'SECI Model' advocated by Ikujiro Nonaka, we have realized an innovation that dramatically accelerates the generation of organizational knowledge.
This model uses AI to structure and accumulate 'unverbalized value,' such as the experiences and passions of individual employees, providing a foundation for companies to independently advance organizational transformation and new business creation.
■ Background: 'Value Creation' Required Beyond Efficiency
As labor shortages and changes in the market environment accelerate, many companies are advancing operational efficiency through AI.
However, the 'creation of new value' and 'fostering a sense of organizational unity,' which are essential for sustainable corporate growth, cannot be adequately addressed by conventional AI applications.
What is needed now is a mechanism to convert 'tacit knowledge,' such as individual experiences and judgment criteria, into organizational strength.
■ Features: Moving AI from 'Organization' to 'Creation'
This model is characterized by using AI not merely as a business efficiency tool, but as a foundation to visualize human thoughts, values, and experiences, connecting them to organizational decision-making. This makes it possible to establish the utilization of highly personalized knowledge as a reproducible process within the company.
■ Core Technology: Structuring Knowledge via Patented Technology
● Episode link® (Patent No. 7620361)
A technology that extracts and structures the underlying values and judgment criteria from personal experiences (episodes). It visualizes the 'essence of decision-making' rather than merely organizing information.
● Tsunagaru AI® Platform (Patent No. 7755836)
Integrates organizational knowledge (internal knowledge) with external knowledge such as generative AI, building an AI environment that possesses the company's unique judgment axis.
■ Human Resources: The 'Knowledge Coordinator' Holding the Key
In this initiative, we will train 'Knowledge Coordinators' internally as a new role responsible for utilizing AI.
These personnel will be responsible for:
- Designing questions that draw out true intentions
- Insights gained from dialogues