Nippon Columbia Group Launches Full-Scale "AI Creative Production Business" Providing a Wide Range of Services from Video Content to Advertising Production Leveraging Entertainment Production Expertise

Nippon Columbia Group Co., Ltd. (President & CEO: Shunsuke Sato, Headquarters: Shibuya-ku, Tokyo, hereinafter: NCG) is launching its AI Creative Production Business for corporations, which will respond to a wide range of business needs such as corporate branding, marketing, and sales promotion activities. This business will support the creation of creative content tailored to the objectives of companies and brands through the utilization of the latest AI technology, including video, music, and visual expression.

NCG's AI Creative Production Business is built upon the production achievements and know-how cultivated in the entertainment field. NCG has previously engaged in advanced AI-driven creative projects, such as producing videos for Kiyoshi Hikawa and Hibari Misora through its AI creative contest "COLOTEK," and creating entire music videos using AI for artists like Takashi Hosokawa and Hideaki Tokunaga. The new corporate business will expand the AI video and AI creative production expertise gained in the entertainment sector into the realms of corporate advertising, sales promotion, and branding.

As a production foundation supporting this business, NCG operates the AI Creator Co-creation Network "COLOWORKS." COLOWORKS has a large number of registered AI creators with diverse expertise and high technical skills in areas such as video, music, and prompt design, enabling the delivery of creative works aligned with client objectives and brand worldviews.

Furthermore, to address the crucial compliance aspects of commercial use of AI-generated content, NCG has established a double-check system combining verification through its proprietary AI scan "Stop Fake™" and visual inspection by the operational team, thereby supporting safe business utilization.

In conjunction with the launch of this business, NCG will collaborate with "Sky Top Co., Ltd.," a video production company with extensive experience that joined the group in April 2026, and will exhibit at "Content Tokyo 2026," Japan's largest comprehensive content business exhibition, to be held from June 17 to 19, 2026, at Tokyo Big Sight. At the venue, NCG will propose hybrid integrations of traditional video production with AI technology and initiatives specifically focused on AI creativity. They will also be available for consultations regarding the practical implementation of AI in business, so please feel free to visit the Sky Top Co., Ltd. booth (West Exhibition Hall: 1F 10-14) during your visit.

Moving forward, NCG will continue to contribute to the sound development of AI creativity and the enhancement of cultural value not only in the music industry but across all creative industries, by upholding the dual principles of "rights protection" and "expansion of creativity."

■ Three Features of NCG's "AI Creative Production Business"

To enable corporate clients to confidently adopt the latest AI technology for their marketing and content production, our "AI Creative Production Business" offers the following three values:

1. Flexible Production System Utilizing "COLOWORKS"
COLOWORKS boasts a large roster of highly skilled AI creators, including winners of the COLOTEK contest. By forming teams of creators with diverse strengths in video, music, and prompt engineering, we can handle projects that would be challenging for individuals. We have a proven track record of producing entire AI music videos for major artists such as Takashi Hosokawa and Hideaki Tokunaga, ensuring stable delivery of high-quality works.

2. Mitigation of Compliance Risks Through Proprietary System "Stop Fake™"
To address the primary concerns regarding copyright, portrait rights, and trademark rights in the commercial use of AI-generated content, we have implemented the "Stop Fake™" solution. This system uses a proprietary, optimized AI to scan for similarities with existing copyrighted works and automatically determines the degree of likeness. In addition to AI-based judgments, our NCG operational team conducts a final visual review, creating a double-check system that reduces the significant legal risk assessment burden for companies and supports safe business utilization.

3. Business Foundation and Reliability Supported by a Major Label with Over 115 Years of History
NCG is the parent company of Nippon Columbia Co., Ltd., a record company with over 115 years of history. Leveraging our expertise in supporting Japan's music and creative industries for many years, we will serve as the primary point of contact for clients. Major corporations and renowned brands can confidently entrust their important projects to us.

■ Past Achievements

Advanced video works centered on full AI technology have already been produced and released, receiving significant attention both within and outside the industry.

Takashi Hosokawa / Official MV for "Kamui Misaki"
Production of an official music video utilizing AI technology based on "Kamui Misaki," the commemorative song for the 50th anniversary of enka singer Takashi Hosokawa's artistic career.

NakamuraEmi / Official MV for "UBU"
Production of an official music video utilizing AI technology based on the song "UBU," released on the 10th anniversary of NakamuraEmi's major debut.

Hideaki Tokunaga / Official Lyric Video for "Kazanai no yo Namida wa"
Production of an official lyric video based on "Kazanai no yo Namida wa" from Hideaki Tokunaga's 40th-anniversary debut album "COVERS."

JYOCHO / Official Lyric Video for "Utamahi"
Production of an official lyric video based on JYOCHO's new song "Utamahi," which serves as the ending theme for the TV anime "Kusunoki-tei ni Sumu Kami-sama."

■ Inquiries and Quotation Requests

We are accepting work requests at COLOWORKS at any time. Please feel free to contact us.

https://colo-works.com/creator/contact

■ "Content Tokyo 2026" - Japan's Largest Comprehensive Content Business Exhibition

Sky Top Co., Ltd., with the concept of "New Ideas for Video Advertising," proposes video expressions tailored to corporate challenges and objectives by combining live-action video, CG, and AI creativity.
Dates: June 17 (Wed) - 19 (Fri), 2026
Venue: Tokyo Big Sight (West Exhibition Hall)
Booth: West Exhibition Hall 1F 10-14

■ What is COLOTEK?

COLOTEK is a creative contest hosted by NCG, which owns Nippon Columbia with over 115 years of history, combining the latest AI technology with music. In recent years, rapidly evolving AI technology has brought significant innovation to the music industry, including composition, arrangement, performance, and video production. COLOTEK provides an opportunity to experience cutting-edge creativity where music and AI merge, utilizing this innovative technology. It aims to discover new talent and contribute to the creation of next-generation entertainment.

■ About Nippon Columbia Group Co., Ltd.

Nippon Columbia Group Co., Ltd. (NCG) is a next-generation creative production company centered around AI. Inheriting the DNA of Nippon Columbia Co., Ltd., Japan's first record company, and Face Inc., which created the world's first ringtone, NCG leads innovation in music and technology. Through AI-driven IP creation, creator ecosystem building, and AX promotion, NCG delivers new entertainment that shakes up society in the present.