Nippon Columbia Group Releases "Next Trad," an AI-Powered Artist Branding Movie for New-Generation Min'yo Singer and Tsugaru-Shamisen Player Koki Nakamura

Nippon Columbia Group has released "Next Trad," an AI-powered branding movie for Min'yo singer and Tsugaru-shamisen player Koki Nakamura. The film blends live-action performance with AI-generated visuals to fuse traditional Japanese music with modern technology.
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  • 📰 Published: May 20, 2026 at 20:00
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The Nippon Columbia Group has released "Next Trad," an artist branding movie for Min'yo singer and Tsugaru-shamisen player Koki Nakamura, utilizing AI technology. This film merges traditional Japanese music with cutting-edge AI, combining live-action footage with AI-generated visuals for a new form of expression. Produced in collaboration with amana Inc.'s specialized AI unit, A³, the project attempts a three-layered fusion of "tradition x new generation x technology." The movie's concept is a "journey connecting past and future," visually depicting how traditional music connects to the present and future through a narrative journey across "Earth (Past)," "City (Present)," and "Heaven (Future)."

FAQ

What is "Next Trad"?

It is an artist branding movie for Koki Nakamura, a Min'yo singer and Tsugaru-shamisen player, which combines his live-action performance with AI-generated visuals to create a new form of expression.

Who is Koki Nakamura?

He is a young, award-winning Min'yo (Japanese folk) singer and Tsugaru-shamisen player signed with Nippon Columbia, known for updating traditional music for a modern, global audience.

What is the concept of the movie?

The concept is a "journey connecting past and future," visually representing the evolution of traditional Japanese music through three stages: Earth (past), City (present), and Heaven (future).

Who produced this movie?

It was produced by Nippon Columbia Group (NCG) in collaboration with A³ (amana AI Architects), a specialized AI creative organization from amana Inc.

Why was AI used in this project?

AI was used to create a new visual experience by fusing traditional music with cutting-edge technology, representing a blend of "tradition x new generation x technology."

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