360Channel Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Keiji Komatsu), a group company of COLOPL, Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Takashi Miyamoto), has launched integration with LINE Official Accounts and support for "LINE Mini App" for its digital map service "360maps (Sanrokumaru Map)".

This enables the construction of more effective marketing and fan communities, starting with AR and gamification experiences.

Background and Objectives of LINE Integration

Many AR initiatives to date have been limited to one-off promotions that end after the immediate experience, facing challenges in building fan communities after content consumption, achieving concrete results in CRM initiatives and commerce (purchasing behavior), and establishing continuous customer touchpoints.

With this new support, users can enjoy complete and stress-free AR experiences within the LINE app, which they use daily. Starting from this, efficient "friend acquisition," "establishment of continuous touchpoints," and "acquisition and utilization of detailed behavioral data" can be realized. This can lead to the "construction of continuous fan communities" for commercial facilities, large-scale events, and entertainment IPs.

Four Features of This Integration

1. AR Content Experience Completed within LINE

Without needing to install a dedicated app, users can directly access "360maps" AR content and digital maps from the familiar LINE app, and immediately begin rich spatial experiences on-site.

2. Linked with Friend Addition

It is possible to naturally incorporate LINE Official Account "friend addition" into the user flow for experiencing AR content and digital maps. Starting from high-engagement actions like "visiting a venue/store," smooth connections on LINE can be acquired for subsequent continuous touchpoints.

3. AR to Commerce

From AR experiences and map usage, users can directly connect to pages for coupon distribution as incentives, or for purchasing tickets and limited merchandise in the vicinity. For commercial facilities and entertainment IPs, AR becomes a powerful channel that directly leads to continuous sales and fan business, rather than just being "on-site entertainment."

4. Accumulation of Behavioral Data and CRM Integration

By linking user behavior on "360maps" with LINE IDs, user touchpoints and behavioral logs are combined to visualize "how people moved and what they experienced." Starting from these actual behavioral logs and movement data, advanced CRM can be deployed through LINE Official Accounts, such as coupon distribution and event announcements by segment, optimizing customer acquisition and sales promotion.

About 360maps

"360maps (Sanrokumaru Map)" is a new spatial experience product that transforms travel time into entertainment by fusing XR technology with the knowledge of location-based games.

It visualizes facilities and event spaces, and through 2D maps and AR technology for navigation, stamp rallies, and IP-linked productions, it transforms the act of moving itself into an "experience," enhancing the visitor's value.

Furthermore, by accumulating and analyzing visitor movement and behavioral data obtained through experiences, and connecting it to CRM and commerce such as LINE integration, it comprehensively supports everything from customer acquisition and sales promotion to continuous fan business.

▶︎ 360maps HP: https://corp.360ch.tv/360maps

Future Outlook

360Channel will accelerate support for "data-driven experiential marketing" in commercial facilities, theme parks, tourism promotion for local governments, and large-scale entertainment events by utilizing this LINE integration function.

Furthermore, we aim to create new economic zones and communities that fuse the real and digital worlds, based on the expansion of location information technology and gamified experiences.

【Company Profile of 360Channel Inc.】

Company Name: 360Channel Inc. (YOMI: Sanrokumaru Channel)

Location: 6F, Midtown East, 9-7-2 Akasaka, Minato-ku, Tokyo

Established: November 2, 2015

Capital: 288 million yen (including capital reserve)

Representative: Keiji Komatsu, President and CEO

Business Activities: Comprehensive XR Production Business, 360-degree Video Related Business, Spatial Data Business, AI Related Business, Metaverse Business

【Company Profile of COLOPL, Inc.】

COLOPL offers a wide variety of mobile games across all genres. With the mission of "Entertainment in Real Life," we are engaged in creating new entertainment using the latest technology, starting with the world's first location-based game* "Kore wa Kono Sekai no Owari da" (This is the End of the World), the action RPG "Shironeko Project" (White Cat Project), and "Kamimari no Tsuku Yomi" utilizing generative AI.

Company Name: COLOPL, Inc.

Location: 5F & 6F, Midtown East, 9-7-2 Akasaka, Minato-ku, Tokyo

Established: October 1, 2008

Representative: Takashi Miyamoto, President and CEO, Senior Executive Officer

Business Activities: Development and provision of mobile games, consumer games / Development and provision of XR, metaverse, blockchain games / Provision of live entertainment related businesses and services / Investment in unlisted companies and fund management domestically and internationally

Corporate Site: https://colopl.co.jp/

Official X: https://x.com/colopl_pr

Official Facebook: https://www.facebook.com/coloplinc/

Official LinkedIn: https://www.linkedin.com/company/colopl-inc-/posts/?feedView=all

* "Ichi-ge" and COLOPL, and the COLOPL logo are registered trademarks of COLOPL, Inc. The notation "world's first" is based on our own research.

FACT BOX

  • Source: PR TIMES
  • Category: 製品発表
  • Organizations: LINE