Petite Women's Brand COHINA Launches First Collaboration Collection with Editor Machi Ito

COHINA (Kohina), a brand for petite women operated by EGBA Inc. (Headquarters: Minato-ku, Tokyo; CEO: Motonari Koyama), is launching its first-ever collaboration items with fashion editor Machi Ito. This collection marks the first collaboration with Ito, who authors the popular series "OTONA COHINA" on COHINA's platform.

"I'm busy every day and want to look put-together—but I still want to feel excited about what I wear."

Inspired by this sentiment, COHINA and Machi Ito co-developed five items that combine elegance and practicality, designed for petite women enjoying fashion at various life stages.

The goal goes beyond the simple joy of finding well-fitting clothes—to deliver the next-level thrill of feeling excited every time you wear them. This collection is packed with uplifting energy, featuring silhouettes that flatter the body, exceptional comfort, and easy daily maintenance, making you want to go out and be seen.

- [MACHI ITO x COHINA] OTONA Vest Jacket - Price: ¥16,500 (tax included) - Size: XS / S - Color: Beige / Black - Made with a lightweight linen-like fabric comfortable even in peak summer. Designed with a sophisticated yet airy silhouette that flatters the adult female form.

- [MACHI ITO x COHINA] OTONA Cami Dress - Price: ¥16,500 (tax included) - Size: XS / S - Color: Beige / Black - A versatile camisole dress that works both as a standalone piece or layered. Combines a clean neckline design with exceptional comfort.

- [MACHI ITO x COHINA] Saru-Karu Ruffle Blouse - Price: ¥12,100 (tax included) - Size: FREE - Color: Beige / Green / Brown - A 2-way style featuring boat neck and off-shoulder looks. A perfect summer piece with a glamorous ruffle design and UV protection.

- [MACHI ITO x COHINA] 360 Beautiful-Leg Easy Pants - Price: ¥13,200 (tax included) - Size: Short / Regular / Long - Color: Light Beige / Pink / Charcoal - Features special processing that maintains a crisp center crease even after washing. Wrinkle-resistant and designed for comfortable daily wear.

- [MACHI ITO x COHINA] 360 Slimming Basic T (Cool Touch) - Price: ¥8,800 (tax included) - Size: FREE - Color: Off White / Greige / Blue / Black - A highly versatile basic T-shirt suitable as both outerwear and innerwear. Neckline, sleeve length, and silhouette have been meticulously adjusted to create a sleek, flattering look from every angle.

Comment from Machi Ito

"I wanted to share with everyone the joy that goes beyond just finding clothes that fit—clothes that make you feel excited. I poured my passion into these five items, focusing on beautiful silhouettes, vibrant colors and designs that spark joy, comfort, and easy care. I hope these uplifting pieces become your perfect companions for summer outings."

Overview

- Release Date and Time: July 1, 2026 (Wed), 8:00 PM - COHINA Official Online Store "COHINA STORE": https://cohina.net/ - Special Feature Page: https://cohina.net/collections/machi-ito-cohina-summer-collaboration

In-Store Event

A launch celebration event featuring Machi Ito will be held at Casa COHINA Aoyama.

Visitors can view the collaboration items in-store and directly consult with Ito about styling tips and outfit coordination.

- Date and Time: July 4, 2026 (Sat), 1:00 PM – 5:00 PM - Venue: Casa COHINA Aoyama - *Event details will be announced on COHINA's official website and social media channels.

Machi Ito Profile

Born in 1979. After graduating from university, worked at a publishing company. Now works as a freelance fashion editor and writer, contributing to women's magazines and advertising. Known for her expertise in styling for petite women at 155cm tall, she has launched numerous collaborative fashion items.

About "COHINA"

Born from the desire to create beautiful clothing that petite women truly want—clothing that looks great even at a shorter height. COHINA is a brand dedicated to women around 150cm tall. Under the concept of "clothing that lets the sunshine in," it pursues the beauty of petite women and offers clothing that empowers them to live authentically. As of July 2026, COHINA has over 220,000 Instagram followers. Its empathetic live-stream sales on Instagram have gained significant attention.

- Official Website: https://cohina.net/ - Official Instagram: @cohina.official

COHINA Director Profile

Ayako Tanaka

COHINA Director. Height: 148cm. Born in 1994. Founded the petite women's apparel brand "COHINA" in 2018 while studying at Waseda University. Under the concept of "clothing that lets you shine," she promotes fashion that empowers women around 150cm tall. In 2022, she launched STRATA, a brand for adult petite women. Since February 2023, she has published her first book, "Fashion for Petite Women: Learning from a 148cm Director," with Shufunotomo Co.

- Instagram: @ayako_cohina