HataLuck and Person Adopts Next-Generation BI Tool "Codatum" to Strengthen Customer Analysis Dashboards

CODATUM Inc. (Headquarters: Tokyo; CEO: Naoki Shibayama) is pleased to announce that its next-generation BI tool "Codatum" has been adopted by HataLuck and Person Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Tsuyoshi Someya; hereinafter "HATALUCK"), a company aiming to improve productivity and engagement in the service industry.

HATALUCK's mission is to realize a society where people's hearts are fulfilled. By using AI to visualize and analyze "job satisfaction," the company aims to improve productivity and engagement in the service industry. While considering a migration from external analysis tools to an in-product analysis dashboard, the company introduced Codatum as a BI tool that reduces development man-hours and simplifies operations.

Overview of the Implementing Company

HATALUCK's mission is to "realize a society where people's hearts are fulfilled." It aims to improve productivity and engagement in the service industry by using AI to visualize and analyze "job satisfaction." The company develops and provides the "Hata Luck series" to support DX and engagement management in the service industry. The store management tool "Hata Luck App" has been introduced mainly in the restaurant, hotel, and amusement industries nationwide, with the number of users exceeding 290,000 and the number of stores introduced exceeding 20,000 (as of February 2026).

Background of the Introduction

HATALUCK had been creating and providing monthly activity reports for customers using another company's BI tool, but faced challenges such as "slow rendering speed," "difficulty in customizing indicators for each client by non-engineers," and "inability to link with product IDs." In addition, the high cost of independent implementation and the fact that development man-hours were required every time an indicator was added were also issues.

In response to these challenges, it was confirmed that Codatum's embedding function and query construction flexibility met the requirements, and the decision was made to introduce it. The company plans to start the migration from a portion of the feature utilization reports for customer onboarding and gradually expand to the in-product analysis dashboard while organizing data utilization.

Interview with Mr. Shigeru Chiba, Executive Officer CTO of HataLuck and Person Inc., on the Key Points of Codatum's Introduction

Points of interest, satisfaction, and favorite features regarding Codatum:

• Non-engineers can easily build dashboards as BI.

• Being able to incorporate BI directly into their own service for customers...