Cocozas Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Yoshito Ando) will launch "& Bessou Toshi," a platform for buying and selling resort real estate that can be utilized as a lodging business, as a new service of its vacation rental business "& VILLA," starting July 1, 2026.
"& Bessou Toshi" is a buying and selling platform that lists resort real estate with potential for lodging operations, such as villas, old private houses, training facilities, and existing lodging facilities.
Purchasers can aim to balance personal use and asset utilization by using the property themselves, with family and friends, and utilizing it as a lodging facility during periods of non-use.
Furthermore, if considering lodging operations after purchase, consultations for starting operations are possible in conjunction with "& Yado Kanri," the lodging operation agency service offered by & VILLA.
For those wishing to sell, we will communicate the "potential for use as a lodging facility" and "appeal as a stay experience," which are difficult to convey through general real estate transactions, and provide new opportunities for the circulation of resort real estate.
Service Site: https://and-villa.jp/bessou-toushi/
Background of Service Launch
In recent years, interest has been growing in spending time in nature-rich resort areas and in the experience of staying at fully-rentable accommodations.
On the other hand, villas and resort real estate face challenges such as post-purchase management, cleaning, repairs, fixed costs during periods of non-use, and future sales, necessitating consideration with future utilization in mind.
Furthermore, utilizing resort real estate as a lodging facility requires specialized knowledge and operational systems for property selection, permits, OTA listings, reservation management, cleaning, guest support, and pricing adjustments.
Through its vacation rental business, including the villa rental brand "COCO VILLA," the lodging operation agency service "& Yado Kanri," and the lodging facility planning and development support service "& Yado Kikaku," Cocozas has accumulated expertise in planning, operation, and customer acquisition in the vacation rental domain.
Leveraging this knowledge, "& Bessou Toshi," launching now, will support the buying and selling of resort real estate usable for the lodging business.
Features of "& Bessou Toshi"
1. Lists resort real estate with lodging operations in mind
We primarily list properties with appeal as a lodging experience, such as those with ocean views, riverside locations, mountain views, hot springs, proximity to tourist attractions, old private houses, designer properties, and existing lodging facilities.
A key feature is the ability to consider properties not just based on price and location, but also on their potential for use as lodging facilities and operational concepts.
2. Consultations possible for lodging operations after purchase
For those who wish to operate their purchased property as a lodging facility, consultations for starting operations are available in conjunction with "& Yado Kanri."
Since necessary lodging operation tasks such as OTA listings, reservation management, guest support, cleaning/maintenance, and pricing adjustments can be discussed, even those considering resort real estate utilization or the lodging business for the first time can plan with post-purchase operations in mind.
3. Aims to balance personal use and asset utilization
Purchasers can enjoy stays with family and friends while renting out the property as a lodging facility during periods of non-use, aiming to balance a life with a villa and asset utilization.
We offer the option of "utilizing unused periods" in addition to "buying to use."
4. Provides new options for sellers as well
For owners of villas, training facilities, old private houses, or underutilized lodging facilities, we offer opportunities for sale and listing based on their potential for use as lodging facilities.
By communicating the scenery, sense of non-daily life, surrounding tourist resources, and appeal as a fully-rentable accommodation, which are difficult to convey in ordinary real estate transactions, we aim to match with new buyers of resort real estate.
Recruitment of Listed Properties
"& Bessou Toshi" is currently recruiting properties for listing as the service begins.
Eligible properties are resort real estate usable for the lodging business or properties with the potential to be converted into lodging facilities.
Properties already operating as lodging facilities are welcome, as are properties currently used as villas, training facilities, or old private houses, or those in an unused state.
Examples of Eligible Properties:
Properties in resort areas such as by the sea, river, lake, mountain, or hot springs.
Villas, training facilities, seminar houses, old private houses, pensions.
Properties that can be utilized as fully-rentable accommodations, vacation rentals, minpaku (private lodging), or ryokan (traditional inns).
Lodging facilities currently in operation and considering sale or operational handover.
Properties with potential for use as lodging facilities through renovation.
Properties with attractive scenery and locations that can be promoted as a stay experience.
Inquiries are accepted not only for property sales but also for consultations on utilization as lodging facilities, operation agency services, and planning/renovation.
We are accepting inquiries from real estate owners, real estate companies, lodging business operators, and corporations holding idle real estate who are considering the sale or utilization of resort real estate.
Service Overview
Service Name: & Bessou Toshi Launch Date: July 1, 2026 Service Content: Platform for buying and selling resort real estate usable for the lodging business Target Audience: Individuals and corporations considering purchasing resort real estate, owners considering selling properties, real estate companies, lodging business operators Main Contents: Property information listings, purchase consultations, sale/listing consultations, lodging operation consultations, collaboration with operation agency services URL: https://and-villa.jp/bessou-toushi/
Notes
* The possibility of lodging operations for listed properties, permit acquisition status, and operational conditions vary by property. * Permits, notifications, and legal checks required for the inn business, residential lodging business, and other lodging operations vary depending on the property location and operational format. * This release does not solicit the purchase or investment of real estate.
Operating Company Information
Company Name: Cocozas Inc. (COCOZAS Co., Ltd.)
Representative: Representative Director CEO Yoshito Ando
Established: July 11, 2016
Location: WAW SVAX Nishi-Shimbashi Bldg. 3F, 2-39-3 Nishi-Shimbashi, Minato-ku, Tokyo 105-0003
Company HP: https://cocozas.jp/
Business Description: Development of the comprehensive vacation rental platform "& VILLA" (planning/launch support, operation agency "& Yado Kanri," etc.), development and operation of the villa rental brand "COCO VILLA," development of the co-ownership model "COCO VILLA Owners," urban private sauna business (operation of "COCO VILLA sauna"), personal life design business (asset building/career change support/housing-related)
FACT BOX
- Source: PR TIMES
- Category: サービスリリース
- Organizations: & VILLA / COCO VILLA