COCO VILLA Debuts in Azumino, Nagano: A Stay-Type Villa Centered on "Natural Hot Springs x Independent Sauna Building" | Fractional Villa Investment "COCO VILLA Owners"
Cozas Inc. has launched "COCO VILLA Azumino Onsen" in Azumino, Nagano Prefecture, as a new base for its fractional villa investment program, "COCO VILLA Owners," which allows villa ownership from 2 million yen. This villa is the first COCO VILLA to feature both natural hot springs and an independent sauna building, and has also acquired long-term superior housing certification.
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- 📰 Published: May 7, 2026 at 21:00
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Cozas Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Yoshito Ando) held a briefing session on April 29, 2026 (Wednesday) for a new base of its fractional villa investment program, "COCO VILLA Owners," which allows villa ownership from 2 million yen.
This property is the first COCO VILLA to be a hot spring-specialized villa equipped with an independent sauna building and natural hot springs from Hotaka Onsenkyo. Sales have now begun, and inquiries are being accepted.
Exterior before renovation
40th Edition COCO VILLA Azumino Onsen
COCO VILLA Azumino Onsen is a new base located in Azumino, a renowned water-rich area nurtured by the melted snow of the Northern Alps.
It was established in a location that can accommodate long-term stay needs, situated midway between major tourist destinations such as Hakuba, Matsumoto, and Kamikochi.
It is the first COCO VILLA to feature both an "independent sauna building" and "natural hot springs," offering a highly extraordinary stay experience. Furthermore, it has acquired certification as a long-term superior housing, ensuring long-term reliability as an asset.
View details
Exterior before renovation, Entrance before renovation
6 Charms of COCO VILLA Azumino Onsen
1: "Natural Hot Springs" of Hotaka Onsenkyo in a Private Space
Bathroom before renovation
The bathroom draws in hot spring water from Hotaka Onsenkyo, which is gentle on the skin with minimal irritation. The "private hot spring" allows guests to relax at their own pace without the hassle of going out, differentiating it from other facilities.
Moreover, even including hot spring usage fees and management costs, this property allows for operation with reduced running costs compared to other properties with hot springs. The balance between rarity and maintenance costs serves as a factor supporting stable operation and profitability.
2: Independent Sauna Building for a "Totonou" Experience with Japanese Aesthetics
Sauna building image
An "independent sauna building," the first for COCO VILLA, has been installed. The sauna room features a tatami mat specification where guests can sit cross-legged, achieving a relaxing sensation as if leaning back. The cold bath space incorporates mist, designed to smoothly transition between hot and cold.
Furthermore, the relaxation space is designed in a Japanese-style room, allowing guests to take in the outside air through screen doors, providing a time to feel at one with nature.
3: BBQ Experience that can be Completed within the Facility
BBQ image
While the Azumino area boasts abundant culinary attractions such as Shinshu salmon and local vegetables, dining establishments open at night are limited. At this base, by offering the option to enjoy BBQ with local ingredients at the villa, it realizes a stay style that does not depend on eating out. Such "experiences that can be completed within the facility" enhance guest satisfaction and support stable operation.
4: Location that Enhances Stay Value, Easy to Visit Surrounding Tourist Spots
Exterior before renovation
This base is located midway between major tourist destinations such as Hakuba, Matsumoto, and Kamikochi, making each easily accessible. It is characterized by its ability to capture different seasonal stay needs: ski demand in Hakuba in winter, nature tourism in Kamikochi in summer, and gourmet and cultural tourism in Matsumoto year-round.
By functioning as a "base" connecting multiple destinations rather than relying on a specific tourist spot, stable demand can be expected throughout the year.
5: Growing Inbound Demand
Daio Wasabi Farm
The number of foreign visitors staying in the Chushin area, including Azumino, has grown by approximately 110% to 120% compared to pre-COVID levels. Especially against the backdrop of rising accommodation prices and congestion in the Hakuba area, Azumino is increasingly serving as a base for stays, where guests "stay in Azumino and enjoy activities in Hakuba."
Furthermore, visitors from Europe, America, and Oceania tend to seek Japanese nature and culture. Azumino is rich in elements that meet these needs, such as the borrowed scenery of the Northern Alps, wasabi and local sake nurtured by spring water, and art galleries scattered throughout the town.
6: Certified Housing that Maintains Value Long-Term
Exterior before renovation
This property is the first COCO VILLA to acquire certification as a "long-term superior housing." The design considers measures against structural deterioration, ensuring safety against earthquakes, ease of future equipment updates, and ease of maintenance and preservation.
Such performance leads to reduced repair costs and maintenance of asset value, serving as a factor supporting stable operation based on long-term ownership.
Japanese-style room before renovation, Living room before renovation, Living room before renovation
Kitchen before renovation, Bedroom before renovation, Washroom before renovation
COCO VILLA Azumino Onsen Facility Basic Information
Name: COCO VILLA Azumino Onsen
Address: 7824-3 Hotaka Ariake, Azumino City, Nagano Prefecture 399-8301
Parking: 4 spaces
Layout: 3LDK
Capacity: 16 people (recommended 8 people) *Planned
Facilities: Hot spring, sauna, cold bath, BBQ
Details: http
This property is the first COCO VILLA to be a hot spring-specialized villa equipped with an independent sauna building and natural hot springs from Hotaka Onsenkyo. Sales have now begun, and inquiries are being accepted.
Exterior before renovation
40th Edition COCO VILLA Azumino Onsen
COCO VILLA Azumino Onsen is a new base located in Azumino, a renowned water-rich area nurtured by the melted snow of the Northern Alps.
It was established in a location that can accommodate long-term stay needs, situated midway between major tourist destinations such as Hakuba, Matsumoto, and Kamikochi.
It is the first COCO VILLA to feature both an "independent sauna building" and "natural hot springs," offering a highly extraordinary stay experience. Furthermore, it has acquired certification as a long-term superior housing, ensuring long-term reliability as an asset.
View details
Exterior before renovation, Entrance before renovation
6 Charms of COCO VILLA Azumino Onsen
1: "Natural Hot Springs" of Hotaka Onsenkyo in a Private Space
Bathroom before renovation
The bathroom draws in hot spring water from Hotaka Onsenkyo, which is gentle on the skin with minimal irritation. The "private hot spring" allows guests to relax at their own pace without the hassle of going out, differentiating it from other facilities.
Moreover, even including hot spring usage fees and management costs, this property allows for operation with reduced running costs compared to other properties with hot springs. The balance between rarity and maintenance costs serves as a factor supporting stable operation and profitability.
2: Independent Sauna Building for a "Totonou" Experience with Japanese Aesthetics
Sauna building image
An "independent sauna building," the first for COCO VILLA, has been installed. The sauna room features a tatami mat specification where guests can sit cross-legged, achieving a relaxing sensation as if leaning back. The cold bath space incorporates mist, designed to smoothly transition between hot and cold.
Furthermore, the relaxation space is designed in a Japanese-style room, allowing guests to take in the outside air through screen doors, providing a time to feel at one with nature.
3: BBQ Experience that can be Completed within the Facility
BBQ image
While the Azumino area boasts abundant culinary attractions such as Shinshu salmon and local vegetables, dining establishments open at night are limited. At this base, by offering the option to enjoy BBQ with local ingredients at the villa, it realizes a stay style that does not depend on eating out. Such "experiences that can be completed within the facility" enhance guest satisfaction and support stable operation.
4: Location that Enhances Stay Value, Easy to Visit Surrounding Tourist Spots
Exterior before renovation
This base is located midway between major tourist destinations such as Hakuba, Matsumoto, and Kamikochi, making each easily accessible. It is characterized by its ability to capture different seasonal stay needs: ski demand in Hakuba in winter, nature tourism in Kamikochi in summer, and gourmet and cultural tourism in Matsumoto year-round.
By functioning as a "base" connecting multiple destinations rather than relying on a specific tourist spot, stable demand can be expected throughout the year.
5: Growing Inbound Demand
Daio Wasabi Farm
The number of foreign visitors staying in the Chushin area, including Azumino, has grown by approximately 110% to 120% compared to pre-COVID levels. Especially against the backdrop of rising accommodation prices and congestion in the Hakuba area, Azumino is increasingly serving as a base for stays, where guests "stay in Azumino and enjoy activities in Hakuba."
Furthermore, visitors from Europe, America, and Oceania tend to seek Japanese nature and culture. Azumino is rich in elements that meet these needs, such as the borrowed scenery of the Northern Alps, wasabi and local sake nurtured by spring water, and art galleries scattered throughout the town.
6: Certified Housing that Maintains Value Long-Term
Exterior before renovation
This property is the first COCO VILLA to acquire certification as a "long-term superior housing." The design considers measures against structural deterioration, ensuring safety against earthquakes, ease of future equipment updates, and ease of maintenance and preservation.
Such performance leads to reduced repair costs and maintenance of asset value, serving as a factor supporting stable operation based on long-term ownership.
Japanese-style room before renovation, Living room before renovation, Living room before renovation
Kitchen before renovation, Bedroom before renovation, Washroom before renovation
COCO VILLA Azumino Onsen Facility Basic Information
Name: COCO VILLA Azumino Onsen
Address: 7824-3 Hotaka Ariake, Azumino City, Nagano Prefecture 399-8301
Parking: 4 spaces
Layout: 3LDK
Capacity: 16 people (recommended 8 people) *Planned
Facilities: Hot spring, sauna, cold bath, BBQ
Details: http