Madsaunist, which 'scientifically approaches saunas,' designs 'COCO VILLA Owners 41st' new property briefing session pre-entry registration begins
COCOZAS Inc.'s COCO VILLA Owners has started pre-entry registration for a briefing session on its 41st new property, featuring a collaboration with the academic sauna label 'madsaunist.' This new co-ownership villa model aims to balance profitability and experiential value.
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- 📰 Published: April 30, 2026 at 18:10
- 🔍 Collected: April 30, 2026 at 09:31
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COCOZAS Inc. (Headquarters: Minato-ku, Tokyo; Representative Director CEO: Yoshito Ando) has announced that COCO VILLA Owners, a service it operates, has begun pre-entry registration for a briefing session on its 41st new property, scheduled to be held from 7:30 PM on Wednesday, May 6, 2026 (Note 1). The biggest feature of this property is a full-scale collaboration with 'madsaunist,' an academic sauna label said to be Japan's finest. Saunas created with the unique philosophy of 'scientifically approaching sensory experiences and designing backward from pleasure' will collaborate with COCO VILLA.
*Note 1: An archive will be distributed later to those who register.
Click here for pre-entry registration for the briefing session.
■ What is COCO VILLA Owners? — A new type of villa that allows you to 'earn revenue while traveling.'
Unlike traditional villas, this model allows for small-amount villa ownership through a co-ownership model with multiple owners (patent pending).
It is possible to start owning a villa at a reasonable price from the 2 million yen range. Furthermore, by utilizing the COCO VILLA Loan, it is possible to achieve monthly payments from the 20,000 yen range (Note 1).
In addition, not only can owners stay at the villa, but when they are not using it, it can be rented out as a private lodging or vacation rental, allowing them to earn revenue depending on the occupancy rate of the owned property. There are also tax-saving effects through future sale or depreciation as an asset.
All daily ryokan business operations such as attracting customers, reservation management, cleaning, and property maintenance are handled by our company, so owners can own a villa without hassle.
COCO VILLA Owners is a new villa ownership that does not end with mere consumption but operates as an asset management scheme.
COCO VILLA is also available for stays by paying accommodation fees, so even if you are not an owner, you can experience staying at a COCO VILLA rental villa.
*Note 1: The COCO VILLA Loan requires a separate screening, and payment amounts may vary depending on the conditions.
■ Popularity proven by 'fully booked immediately upon application' — The reason why COCO VILLA, a rental villa nestled in untouched nature, continues to be chosen.
Three recently released properties, 'COCO VILLA Ishigaki Island / Ishigaki City, Okinawa Prefecture,' 'COCO VILLA Nikko Kirifuri / Nikko City, Tochigi Prefecture,' and 'COCO VILLA Kanazawa / Kanazawa City, Ishikawa Prefecture,' were all fully booked immediately upon application.
This is not just a matter of buzz, but a result of solid expectations for a model that balances 'profitability' and 'experiential value,' prompting immediate decisions upon application.
The biggest feature of properties developed by COCO VILLA is their overwhelming natural location, which cannot be experienced in daily life.
COCO VILLA Oarai COCO VILLA Nagatoro
COCO VILLA Nasu Kogen COCO VILLA Kita Karuizawa
Owners of COCO VILLA Owners can use all COCO VILLA properties nationwide while earning revenue.
■ The Stage — The stage for a new villa with a sauna.
The new property will be built in a highland area where every element of nature—magnificent mountain ranges, deep greenery, clear air, murmuring streams, and even the evening scenery—does not stand out individually but harmonizes quietly. It has a history of being nurtured as a villa and summer resort area since ancient times, a place where luxurious space breathes.
*Image
Regarding this location, madsaunist states, 'By placing oneself in this land, fire, steam, water, and air rise continuously to the body, and we designed it as the core that deeply imprints the stay itself into memory.' The sauna blends into the scenery, functioning as an element that defines the entire stay experience as a single villa.
Three charms of this area:
- Mountain ranges, deep greenery, clear streams, evening scenery — the quiet harmony of nature
- The dignity and spaciousness nurtured as a villa and summer resort area since ancient times
- Sauna flow line that directly embraces the outdoor air for outdoor bathing
■ madsaunist — A group that 'scientifically approaches saunas.'
madsaunist is an academic sauna label that reconstructs the pleasurable experience of saunas not from a sensory perspective, but from the viewpoints of thermodynamics, fluid dynamics, and human physiology. They consistently adhere to a design philosophy based on scientific evidence, from the development of steam generators to equipment design, materials, and spatial flow lines.
Their team consists of multidisciplinary experts, including doctors, who continuously verify the details of humidity, respiratory characteristics, and heat transfer, thereby realizing product development that appeals to both the body and the senses.
Their source of deep trust and rarity comes from their limited collaborations only with facilities that share their philosophy, rather than aiming for mass production.
Recent introduction/supervision achievements:
- 2025 SAUNALAND ASAKUSA
*Note 1: An archive will be distributed later to those who register.
Click here for pre-entry registration for the briefing session.
■ What is COCO VILLA Owners? — A new type of villa that allows you to 'earn revenue while traveling.'
Unlike traditional villas, this model allows for small-amount villa ownership through a co-ownership model with multiple owners (patent pending).
It is possible to start owning a villa at a reasonable price from the 2 million yen range. Furthermore, by utilizing the COCO VILLA Loan, it is possible to achieve monthly payments from the 20,000 yen range (Note 1).
In addition, not only can owners stay at the villa, but when they are not using it, it can be rented out as a private lodging or vacation rental, allowing them to earn revenue depending on the occupancy rate of the owned property. There are also tax-saving effects through future sale or depreciation as an asset.
All daily ryokan business operations such as attracting customers, reservation management, cleaning, and property maintenance are handled by our company, so owners can own a villa without hassle.
COCO VILLA Owners is a new villa ownership that does not end with mere consumption but operates as an asset management scheme.
COCO VILLA is also available for stays by paying accommodation fees, so even if you are not an owner, you can experience staying at a COCO VILLA rental villa.
*Note 1: The COCO VILLA Loan requires a separate screening, and payment amounts may vary depending on the conditions.
■ Popularity proven by 'fully booked immediately upon application' — The reason why COCO VILLA, a rental villa nestled in untouched nature, continues to be chosen.
Three recently released properties, 'COCO VILLA Ishigaki Island / Ishigaki City, Okinawa Prefecture,' 'COCO VILLA Nikko Kirifuri / Nikko City, Tochigi Prefecture,' and 'COCO VILLA Kanazawa / Kanazawa City, Ishikawa Prefecture,' were all fully booked immediately upon application.
This is not just a matter of buzz, but a result of solid expectations for a model that balances 'profitability' and 'experiential value,' prompting immediate decisions upon application.
The biggest feature of properties developed by COCO VILLA is their overwhelming natural location, which cannot be experienced in daily life.
COCO VILLA Oarai COCO VILLA Nagatoro
COCO VILLA Nasu Kogen COCO VILLA Kita Karuizawa
Owners of COCO VILLA Owners can use all COCO VILLA properties nationwide while earning revenue.
■ The Stage — The stage for a new villa with a sauna.
The new property will be built in a highland area where every element of nature—magnificent mountain ranges, deep greenery, clear air, murmuring streams, and even the evening scenery—does not stand out individually but harmonizes quietly. It has a history of being nurtured as a villa and summer resort area since ancient times, a place where luxurious space breathes.
*Image
Regarding this location, madsaunist states, 'By placing oneself in this land, fire, steam, water, and air rise continuously to the body, and we designed it as the core that deeply imprints the stay itself into memory.' The sauna blends into the scenery, functioning as an element that defines the entire stay experience as a single villa.
Three charms of this area:
- Mountain ranges, deep greenery, clear streams, evening scenery — the quiet harmony of nature
- The dignity and spaciousness nurtured as a villa and summer resort area since ancient times
- Sauna flow line that directly embraces the outdoor air for outdoor bathing
■ madsaunist — A group that 'scientifically approaches saunas.'
madsaunist is an academic sauna label that reconstructs the pleasurable experience of saunas not from a sensory perspective, but from the viewpoints of thermodynamics, fluid dynamics, and human physiology. They consistently adhere to a design philosophy based on scientific evidence, from the development of steam generators to equipment design, materials, and spatial flow lines.
Their team consists of multidisciplinary experts, including doctors, who continuously verify the details of humidity, respiratory characteristics, and heat transfer, thereby realizing product development that appeals to both the body and the senses.
Their source of deep trust and rarity comes from their limited collaborations only with facilities that share their philosophy, rather than aiming for mass production.
Recent introduction/supervision achievements:
- 2025 SAUNALAND ASAKUSA