Coconala Launches 'Order AI Assistant,' a New Feature That Recommends Optimal Ways to Outsource and Ideal Service Providers Just by Answering AI Questions

Coconala Inc. (Headquarters: Shibuya-ku, Tokyo; CEO and President: Ayumu Suzuki; TSE Growth Market: 4176; hereinafter "the Company") has launched a new feature called the "Order AI Assistant" on June 29, 2026. This feature proposes optimal outsourcing methods and service providers from the diverse range of options available on Coconala, simply by answering questions posed by AI.

This new functionality eliminates the common hurdle of "not knowing what or how to request," enabling anyone to smoothly and confidently connect with the ideal professional.

*Initial rollout will begin with a limited group of newly registered users, with plans to gradually expand access.

◼️ Background: Building a World Where Everyone Can Find the Best Solution from a Wide Range of Options

In recent years, amid rapidly changing market conditions and the growing acceptance of diverse work styles, both individuals and corporations are increasingly turning to external professionals with specialized skills—such as freelancers and side-job workers—to boost productivity.

Coconala's "Coconala Skill Market" continues to grow as a platform offering over 740 categories and more than one million services. With a network of 1.4 million skilled professionals and expanding agent services that connect users with experts, the Company provides a diverse suite of services to meet the needs of individuals and businesses alike.

However, the abundance of choices has created a challenge: users often struggle with how to articulate their requests and determine the best approach for their needs. As part of its core strategy to "optimize economic matchmaking through AI," the Company recently launched "Coconala for ChatGPT," the first ChatGPT application on a Japanese service platform. The Order AI Assistant is the second major initiative in this series and represents a significant platform-wide upgrade. By drastically reducing the time and effort required to evaluate options before placing an order, this feature aims to deliver the fastest and best possible matchmaking. Initially offered to select new users, the service will be rolled out more widely over time. The Company expects this feature to reduce user hesitation and create a seamless environment for connecting with the ideal service provider.

◼️ Overview and Features of the Order AI Assistant

1. Conversation-based narrowing down starting from "what you want to request" Even if users cannot clearly articulate their needs, the AI asks contextual questions. Simply by answering these questions, users are guided toward the most suitable options.

2. Cross-platform recommendation of the optimal outsourcing method across the entire Coconala ecosystem The feature spans all of Coconala's available outsourcing formats—including service purchases and quote consultations on the Coconala Skill Market, Coconala Boshu (recruitment), and agent services—curating and recommending the best-matching options based on user conditions.

3. AI-generated explanations to support confident decision-making The AI also provides the reasoning behind its recommendations. By reviewing the justification, users can understand why a particular option is best suited to their needs, enabling informed and confident decisions.

▼ Example Use Case (Website Creation)

The feature is accessible via both PC and smartphone. For example, when a user inputs "I want to create a company website," the AI sequentially asks specific questions about the website's purpose, priorities, and preferred design style. With just a few selections, requirements are automatically organized, and the most suitable options—along with explanations for the recommendations—are presented within 30 seconds to one minute. For a detailed walkthrough and behind-the-scenes development insights, please see the links below.

[Video Demonstration Here]: https://youtu.be/slR6bXvvLMY [Development Insights Here]: https://coconala.com/business_magazine/40451

◼️ Future Outlook

Through this new feature, the Company aims to help many users who previously hesitated to outsource due to uncertainty about "what and how to request" to confidently find the right professional. Under its vision of "creating a society where each individual lives their own story," Coconala will continue to evolve its services by leveraging accumulated ordering data and conversation histories enhanced by AI. The Company will accelerate AI-driven experience innovation, strengthen its role as a social infrastructure that seamlessly connects people and skills without boundaries, and strive to further expand its service offerings.

Coconala Inc.

(TSE Growth Market, Code 4176)

Representative: Ayumu Suzuki, CEO and President

Headquarters: Shibuya Info Tower 6F, 20-1 Sakuragaoka-cho, Shibuya-ku, Tokyo

Business Overview:

・Coconala Skill Market: Japan's largest marketplace for buying and selling knowledge, skills, and experience

・Coconala Content Market: A comprehensive marketplace for easily listing and purchasing original digital content

・Coconala Boshu: Post a job or project to receive applications from numerous professionals

・Coconala Scout: Directly approach the perfect professional for your needs

・Coconala Houmu Soudan: A search media platform to find the right lawyer tailored to individual needs

・Coconala Tech: Fastest possible matching with ready-to-work IT freelancers

・Coconala Assist: Entrust time-consuming tasks to fully remote assistants

・Coconala Consul: Top-tier professionals drive project success

・Coconala Pro: Introduction to real-name, top-tier creators best suited to your project

・Coconala BPO: Team-based business support where results-driven professionals address business challenges

Group Companies: Coconala Tech Inc., Mizuho Coconala Inc., Frame Career Inc.

Website: https://coconala.co.jp/