Coconala Launches Japan's First ChatGPT App "Coconala for ChatGPT" on Service Provision Platform

Coconala Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Ayumu Suzuki; TSE Growth: 4176; hereinafter "the Company") has launched "Coconala for ChatGPT," which allows users to utilize Coconala from within ChatGPT.

As generative AI becomes a new entry point for service purchases, offering apps on ChatGPT is currently limited to a few advanced players among service provision platforms worldwide, and this initiative marks a first for the service provision platform industry in Japan (※1). This will enable seamless ordering of over 1 million cumulative services listed on Japan's largest skill marketplace directly from within ChatGPT. Moving forward, Coconala will continue to combine the power of AI and humans to realize a world where each individual can live "their own story."

■ Background

In recent years, conversational AI has rapidly permeated daily life as an entry point for information gathering and consultations. According to OpenAI, ChatGPT has reached 900 million users (as announced by OpenAI in February 2026), and the behavior of "consulting AI" is becoming commonplace. On the other hand, determining "who to actually ask" based on consultation results and comparing numerous options remains a significant burden for users.

Against this backdrop, Coconala has created an environment where users can directly search for services within conversations with ChatGPT, aiming to shorten the "distance from consultation to request."

■ Main Features

Feature 1: AI-driven Filtering Based on Budget and Objectives

Simply state your conditions in natural language, such as "I need an LP for customer acquisition produced for around 200,000 yen," and the AI will automatically extract services that match your budget and objectives. There's no need to set detailed search criteria; you can narrow down candidates as the conversation flows.

Feature 2: "AI Recommended Reason" Provided for Each Service

The most distinctive feature of this app is that it provides a reason why each recommended service is suggested. Based on the freelancer's track record, reviews, and expertise, the AI articulates the "reason why this freelancer is suitable for this request," allowing users to choose services with confidence without the hassle of comparison.

Feature 3: Over 740 Categories and Trust Backed by Track Record and Reviews

The Coconala Skill Market lists over 1 million cumulative services across more than 740 categories, supported by over 1.4 million registered skill providers and over 62,000 corporate clients. The recommendations leverage Coconala's unique data, such as freelancer ratings, reviews, and sales performance, forming the foundation for the accuracy of AI recommendations.

■ Usage Flow

To use this app, search for and select "Coconala" from the ChatGPT app list. Then, follow these three steps in the ChatGPT conversation screen:

Input "@Coconala" and state your budget, objectives, and the content of your request.

The AI will propose suitable services in a card format, along with the reasons for recommendation.

Clicking on a service card you are interested in will take you to the Coconala service detail page.

■ Comment from Ayumu Suzuki, President and CEO

With the spread of conversational AI, the entry points for people wanting to "start something" are changing significantly. However, choosing "who to actually ask" beyond that still requires considerable comparison and consideration. This ChatGPT app aims to provide an experience where users can connect with the diverse professionals on Coconala in the shortest possible distance, extending from conversations with AI, thereby maximizing gross merchandise value. We will continue to strive towards a world where individuals can live "their own stories" by combining the power of AI and humans.

■ Future Outlook

"Coconala for ChatGPT" plans to further improve recommendation accuracy and expand functions such as estimates and consultations. We will also actively consider connections with other AI platforms, broadening the environment where users can order from Coconala's professionals and services from within the AI platforms they regularly use, whenever needed.

Coconala views the advancement of generative AI as an opportunity for growth, working to expand gross merchandise value (GMV) in AI-related fields while continuously evolving the matching experience that combines AI and human capabilities.

*1 As of June 2026, according to our research. Among domestic skill marketplace operators.

Coconala Inc.

(TSE Growth Code: 4176)

Representative: Ayumu Suzuki, President and CEO

Location: Shibuya Infostower 6F, 20-1 Sakuragaoka-cho, Shibuya-ku, Tokyo

Business Description:

- "Coconala Skill Market": Japan's largest skill marketplace where knowledge, skills, and experience can be bought and sold.

- "Coconala Content Market": A comprehensive marketplace for easily listing and purchasing original digital content.

- "Coconala Recruitment": Post job openings and jobs to attract numerous professional applicants.

- "Coconala Scout": Directly approach professionals who perfectly match your needs.

- "Coconala Legal Consultation": A search media to find lawyers suited for each individual.

- "Coconala Tech": Fastest proposals for immediately effective IT freelancers.

- "Coconala Assist": Fully outsource troublesome tasks to full-remote assistants.

- "Coconala Consulting": Top-tier industry professionals drive projects.

- "Coconala Pro": Introduce top real-name creators best suited for projects.

- "Coconala BPO": Team-based business support where top-performing groups address business challenges.

Group Companies: Coconala Tech Inc., Mizuho Coconala Inc., Frame Carrier Inc.

Website: https://coconala.co.jp/