Full-Scale Launch of Visiting 'Postpartum Care', 'Low-Age Infant Babysitting', and 'Babysitting' Services in Tokyo's 23 Wards and Suburbs
Cocomama Co., Ltd. has fully launched visit-type postpartum care and babysitting services by midwives and nursery teachers in the Tokyo area. Combining 24/7 LINE consultation and home visits, the service aims to relieve physical and mental burdens and eliminate isolation during childcare.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 05:44
- 🔍 Collected: April 8, 2026 at 21:00
- 🤖 AI Analyzed: April 20, 2026 at 13:44 (280h 43m after Collected)
Cocomama Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Directors: Chiaki Nakahara / Kanako Asano) will fully launch visit-type 'Postpartum Care', 'Low-Age Infant Babysitting', and 'Babysitting' services by midwives and nursery teachers in Tokyo's 23 wards and suburbs.
This service aims to reduce the physical and mental burden of postpartum mothers and eliminate isolation in childcare through companion-style support that combines 24/7/365 LINE consultation with visiting support.
## Social Background
While postpartum women face significant burdens due to physical recovery and unfamiliar childcare, an increasing number of cases show they cannot obtain sufficient support due to changes in family structures and weakened community ties. Particularly during the low-age infant period, the burden of childcare is heavy, and many voices are heard saying, 'There is no one to rely on' and 'There is no time to rest.'
- Approximately 40% of women raising children reported feeling 'isolated' *1
- Postpartum depression is said to affect about 10-15% of mothers *2
- Nuclear family households account for about 60% of all households, increasing the need for outsourcing childcare support *3
*1 From the joint survey by The Nippon Foundation × 'Kaeyo, Mamari to'
*2 From WHO and international research reviews
*3 From the Ministry of Internal Affairs and Communications Statistics Bureau 'Population Census'
Looking specifically at the providers of childcare support, while the reliance on blood relatives such as 'own parents' reaches about 50%, the use of external specialists like midwives and postpartum doulas remains at a mere 4.8%. In households where 'there is no reliable family nearby', isolation becomes even more severe.
Under these circumstances, the mental burden postpartum is also serious. 45.5% of postpartum women experience a state where they 'cannot sleep', and 36.0% experience a state where 'tears flow for no reason', demonstrating the demand for support for both the body and mind.
This service aims to reduce the physical and mental burden of postpartum mothers and eliminate isolation in childcare through companion-style support that combines 24/7/365 LINE consultation with visiting support.
## Social Background
While postpartum women face significant burdens due to physical recovery and unfamiliar childcare, an increasing number of cases show they cannot obtain sufficient support due to changes in family structures and weakened community ties. Particularly during the low-age infant period, the burden of childcare is heavy, and many voices are heard saying, 'There is no one to rely on' and 'There is no time to rest.'
- Approximately 40% of women raising children reported feeling 'isolated' *1
- Postpartum depression is said to affect about 10-15% of mothers *2
- Nuclear family households account for about 60% of all households, increasing the need for outsourcing childcare support *3
*1 From the joint survey by The Nippon Foundation × 'Kaeyo, Mamari to'
*2 From WHO and international research reviews
*3 From the Ministry of Internal Affairs and Communications Statistics Bureau 'Population Census'
Looking specifically at the providers of childcare support, while the reliance on blood relatives such as 'own parents' reaches about 50%, the use of external specialists like midwives and postpartum doulas remains at a mere 4.8%. In households where 'there is no reliable family nearby', isolation becomes even more severe.
Under these circumstances, the mental burden postpartum is also serious. 45.5% of postpartum women experience a state where they 'cannot sleep', and 36.0% experience a state where 'tears flow for no reason', demonstrating the demand for support for both the body and mind.