Ending the World Bound by Suitcases: Creating a Future Infrastructure for Equal and Free Travel through Luggage Cloudification.

We support 'April Dream,' a project that aims to make April 1st a day to share dreams. This press release is the dream of COCOHARETE Inc.

COCOHARETE Inc. (Headquarters: Morioka, Iwate; CEO: Hirokazu Sabane) aims to realize an inclusive society where 'everyone can travel the world hands-free' by eliminating the concept of the 'suitcase' that restricts human movement through our luggage burden reduction platform, 'BitBaggage-Neo.'

■ The World 'As Is': A world bound by luggage, giving up on challenges
The origin of this business is the words of my mother, who was fighting an illness: 'I want to take one last trip.' However, that dream could not be fulfilled due to the burden of traveling with heavy luggage. Currently, travel is dominated by 'luggage' throughout the entire journey: the troublesome packing before the trip, the movement restrictions during the trip, and the massive amount of laundry waiting after the trip. Furthermore, 'suitcase nuisance' has become a serious social issue in Japanese tourist destinations. Luggage is not just physical weight; it is a cruel barrier that deprives many people, including the elderly and those with disabilities, of the 'freedom of experience.'

■ The World 'To Be': A world where travel luggage is cloudified and movement is liberated
We are creating a future where you can access a 'local closet' with just a smartphone. No packing is required the night before departure; you can maximize your range of movement while staying light, and simply return items after use. We will make 'universal tourism'—where everyone can travel the world freely the moment they think of it, regardless of age or physical constraints—the norm. The potential market facing this 'mobility barrier' reaches a massive scale of 3 trillion yen.

■ 'Gritty' tactics and our resolve to turn dreams into reality
I will dedicate all my experience in the tourism industry cultivated at major travel agencies and my management knowledge completed in my MBA to the realization of this business. I have no intention of letting this incredible dream end as a fantasy.

We will focus on the high-energy 'travel run' market as an initial market to establish a high-profit model. And we will fight through with '3 defensive walls' that giant tech companies can never imitate:
1. Mastery of Operations: Completely taking over troublesome tasks that burden hotel operations, such as inventory management and laundry, to control the practical field.
2. Regional Surface Expansion: Building a strong regional network involving hotels, dry cleaners, and local governments.
3. Zero Inventory Risk: Asset-light management utilizing manufacturers' idle assets.
It is these 'gritty assets'—not just the system, but regional trust and real-world operations—that are the absolute reason we will win.

■ To Business Partners and Investors: Let's change the world from this one release
'A single press release can lead to collaboration, bring products to the world, and connect to solving regional issues.' We are serious about scaling this 'hands-free tourism' model, a social issue solution originating in Japan, into a 'city OS' for tourist cities around the world. To that end, we are strongly seeking partners who can create powerful synergies and investors (VC/CVC) who will walk with us to aim for the world.

Let's create a free world unbound by luggage together from here. If you are even slightly interested, please feel free to contact us via our website.

We are serious about realizing this dream.