【Event Report】"Coca-Cola Foodmarks" MAKISHI CARNIVAL Opening Ceremony
The Coca-Cola System held an opening ceremony for "Coca-Cola Foodmarks" at MAKISHI CARNIVAL in Okinawa. This program, marking its first deployment in Okinawa, aims to propose the best combination of food and Coca-Cola, and to revitalize the local economy.
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- 📰 Published: May 1, 2026 at 22:00
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The Coca-Cola System held an opening ceremony on Thursday, April 30, 2026, at MAKISHI CARNIVAL, a new multi-purpose commercial facility in Naha City operated by Simba Holdings Co., Ltd. (Urasoe City, Okinawa Prefecture), to commemorate the launch of "Coca-Cola Foodmarks," the first of its kind in the Okinawa area.
At the ceremony, in addition to greetings from representatives of the participating companies, a toast was made with "Coca-Cola" using the "Perfect Serve," the best way to enjoy Coca-Cola. Many people were seen enjoying meals together with "Coca-Cola" at the venue.
■ Speeches from the stage
On the day, representatives from three companies spoke, explaining the background of this initiative and its future developments.
Shigenobu Asato, Representative Director and Chairman, Simba Holdings Co., Ltd.
"This place was once a gathering spot for people doing business, especially those from the market. With 'Coca-Cola' newly getting involved in branding from such a place, I am filled with anticipation that this street will be reborn as the most vibrant street in Okinawa, no, the world. For 58 years since 'Okinawa Coca-Cola Bottling' was founded, 'Coca-Cola' has continued to cheer on the people of Okinawa. Now, together with 'Coca-Cola,' we aim to deliver peace, smiles, and vitality to the entire world."
Yoshihiko Koyama, Representative Director and President, Okinawa Coca-Cola Bottling Co., Ltd.
"For 58 years since Okinawa Coca-Cola Bottling was founded, 'Coca-Cola' has been nurtured by the people of Okinawa and delivered to everyone as a 'prefectural product.' We intend to make this Makishi Carnival a landmark of Okinawa, a place of relaxation for many prefectural residents and visitors to Okinawa, and continue to promote Okinawa's wonderful food culture through 'Coca-Cola.'"
Navya Chaudhary, Senior Director, Marketing Department, Coca-Cola Japan Co., Ltd.
*Navya: First name Chaudhary: Last name
"Our mission at Coca-Cola is 'REFRESH THE WORLD. MAKE A DIFFERENCE.' Through our beverages, we aim to refresh the world, provide invigoration, and bring about positive change. Coca-Cola is a brand that has always been close to the daily lives of local communities worldwide, walking hand in hand with the local economy and society. This is also true here in Okinawa. Our mission is not just to provide drinks, but to create local energy and vibrancy together with everyone. Through this 'Coca-Cola Foodmarks,' we hope to maximize the appeal of Okinawa's food culture and 'Coca-Cola,' allowing local residents and many visitors to Okinawa to enjoy it, and thereby invigorate Okinawa's dining industry."
At the end of the ceremony, the speakers toasted with "Coca-Cola" poured into glasses with a "Perfect Serve."
After the opening, many people were seen enjoying meals with a "Perfect Serve" glass of "Coca-Cola" throughout the venue.
"Coca-Cola Foodmarks" is slated for further expansion nationwide, and this opening in Okinawa marks its beginning. Through future deployments in various locations, the program aims to enhance the experiential value in dining out and contribute to regional revitalization.
■ MAKISHI CARNIVAL
"MAKISHI CARNIVAL" is a food hall that opened in October 2025 on the former site of the Makishi Public Market, long cherished by locals. It features unique shops showcasing Okinawan ingredients and culture. With its opening as a "Coca-Cola Foodmarks" location, original designs, including Shisa motifs, were implemented throughout the venue, creating a space where Okinawan traditional culture and Coca-Cola are integrated.
Examples of food pairings enjoyable at MAKISHI CARNIVAL
〈Burger shop Heart Land〉
"After savoring the rich juices of a 100% authentic Ishigaki beef burger, drinking 'Coca-Cola' highlights the balance of juiciness and refreshment, making each bite even more delicious."
■ What is Coca-Cola Foodmarks?
"Coca-Cola Foodmarks" is a program that certifies restaurants offering delicious food and the best "Coca-Cola" experience. By combining carefully selected dishes with ice-cold "Coca-Cola," it transforms everyday meals into memorable experiences. This initiative introduces the "Perfect Serve" method for enjoying "Coca-Cola" at its best, utilizing special glasses and...
At the ceremony, in addition to greetings from representatives of the participating companies, a toast was made with "Coca-Cola" using the "Perfect Serve," the best way to enjoy Coca-Cola. Many people were seen enjoying meals together with "Coca-Cola" at the venue.
■ Speeches from the stage
On the day, representatives from three companies spoke, explaining the background of this initiative and its future developments.
Shigenobu Asato, Representative Director and Chairman, Simba Holdings Co., Ltd.
"This place was once a gathering spot for people doing business, especially those from the market. With 'Coca-Cola' newly getting involved in branding from such a place, I am filled with anticipation that this street will be reborn as the most vibrant street in Okinawa, no, the world. For 58 years since 'Okinawa Coca-Cola Bottling' was founded, 'Coca-Cola' has continued to cheer on the people of Okinawa. Now, together with 'Coca-Cola,' we aim to deliver peace, smiles, and vitality to the entire world."
Yoshihiko Koyama, Representative Director and President, Okinawa Coca-Cola Bottling Co., Ltd.
"For 58 years since Okinawa Coca-Cola Bottling was founded, 'Coca-Cola' has been nurtured by the people of Okinawa and delivered to everyone as a 'prefectural product.' We intend to make this Makishi Carnival a landmark of Okinawa, a place of relaxation for many prefectural residents and visitors to Okinawa, and continue to promote Okinawa's wonderful food culture through 'Coca-Cola.'"
Navya Chaudhary, Senior Director, Marketing Department, Coca-Cola Japan Co., Ltd.
*Navya: First name Chaudhary: Last name
"Our mission at Coca-Cola is 'REFRESH THE WORLD. MAKE A DIFFERENCE.' Through our beverages, we aim to refresh the world, provide invigoration, and bring about positive change. Coca-Cola is a brand that has always been close to the daily lives of local communities worldwide, walking hand in hand with the local economy and society. This is also true here in Okinawa. Our mission is not just to provide drinks, but to create local energy and vibrancy together with everyone. Through this 'Coca-Cola Foodmarks,' we hope to maximize the appeal of Okinawa's food culture and 'Coca-Cola,' allowing local residents and many visitors to Okinawa to enjoy it, and thereby invigorate Okinawa's dining industry."
At the end of the ceremony, the speakers toasted with "Coca-Cola" poured into glasses with a "Perfect Serve."
After the opening, many people were seen enjoying meals with a "Perfect Serve" glass of "Coca-Cola" throughout the venue.
"Coca-Cola Foodmarks" is slated for further expansion nationwide, and this opening in Okinawa marks its beginning. Through future deployments in various locations, the program aims to enhance the experiential value in dining out and contribute to regional revitalization.
■ MAKISHI CARNIVAL
"MAKISHI CARNIVAL" is a food hall that opened in October 2025 on the former site of the Makishi Public Market, long cherished by locals. It features unique shops showcasing Okinawan ingredients and culture. With its opening as a "Coca-Cola Foodmarks" location, original designs, including Shisa motifs, were implemented throughout the venue, creating a space where Okinawan traditional culture and Coca-Cola are integrated.
Examples of food pairings enjoyable at MAKISHI CARNIVAL
〈Burger shop Heart Land〉
"After savoring the rich juices of a 100% authentic Ishigaki beef burger, drinking 'Coca-Cola' highlights the balance of juiciness and refreshment, making each bite even more delicious."
■ What is Coca-Cola Foodmarks?
"Coca-Cola Foodmarks" is a program that certifies restaurants offering delicious food and the best "Coca-Cola" experience. By combining carefully selected dishes with ice-cold "Coca-Cola," it transforms everyday meals into memorable experiences. This initiative introduces the "Perfect Serve" method for enjoying "Coca-Cola" at its best, utilizing special glasses and...