Utilizing AI Technology! To the Best Taste in 'Fanta' History! 'Fanta Grape' and 'Fanta Orange' Renewed and Released on Monday, April 13
Coca-Cola System renewed 'Fanta Grape' and 'Orange' using AI for flavor development for the first time in Japan, releasing on April 13 alongside digital campaigns.
📋 Article Processing Timeline
- 📰 Published: April 13, 2026 at 19:00
- 🔍 Collected: April 13, 2026 at 16:35
- 🤖 AI Analyzed: April 19, 2026 at 20:12 (147h 36m after Collected)
The Coca-Cola System will release the renewed 'Fanta Grape' and 'Fanta Orange' from the fruit-flavored carbonated category 'Fanta' brand nationwide starting Monday, April 13, 2026. For the first time in Japanese Coca-Cola products, The Coca-Cola Company's global development method using AI technology has been introduced, renewing it into a fruitier and more exhilarating taste that makes your mood bounce. Furthermore, digital campaigns to experience the deliciousness and fun of the new 'Fanta' and a new CM for the 'Fanta Gakuen' series will start simultaneously on the same day, delivering the exciting worldview of 'Fanta'.
In this renewal, the global development method of AI technology is introduced to Japanese product development for the first time. By analyzing massive flavor data and consumer evaluation data of what Japanese people feel is 'delicious!' with AI, and repeating improvements based on those insights, we aimed for a new deliciousness different from previous Fanta.
In addition, aligning with the renewal of the two flavors, a digital campaign incorporating gamification elements that you can enjoy with friends will start on Monday, April 13. Centered around TikTok, X, and Coke ON, we will broadcast the popping deliciousness and exciting brand experience of 'Fanta'.
The latest work in the popular new CM 'Fanta Gakuen' series, the 'Class 3-L Bubble Teacher' edition, will also start broadcasting on the same day. Set in school life during the new semester, it portrays the charm of 'Fanta' that livens up the fun time spent with friends.
Renewed with AI Technology! The Deliciousness of the New 'Fanta'!
In this renewal, AI flavor profiling was utilized to explore the ideal taste suited to Japanese preferences. Based on the results, developers made repeated improvements to further enhance the fruity taste unique to 'Fanta' while maintaining its refreshing deliciousness. 'Fanta Grape' has become a bright and uplifting grape flavor. By combining multiple grape flavors, we aimed for a gorgeous and deep taste. Also, 'Fanta Orange' has strengthened its pop and refreshing orange flavor. Maintaining its clear drinkability, it is finished with a taste you can enjoy to the last drop. Pursuing a taste supported by teens, we have realized a 'Fanta-like taste' perfect for fun times spent with friends.
A New Campaign to Compete for Fanta with Friends in 3 Games is Also Introduced!
A digital campaign where you can enjoy a 'battle experience' competing for the more delicious Fanta with friends will also start. Compete with funny faces, compete with speed, compete with points; we will roll out 3 battle contents across TikTok, X, and the official Coca-Cola app 'Coke ON'.
Also, many popular influencers among teens, including FANTASTICS and Croquette, will participate in the face dance battle! They will grandly enliven the campaign.
TikTok 'Face Dance Battle'
Make the same facial expressions as the emojis displayed to the rhythm!
Since you play and battle with friends, there's no doubt it will be a blast with your friends' funny faces! You can participate from the official Coca-Cola app 'Coke ON', and winners will be redirected to the campaign page via a 2D code to receive a 'Coke ON' drink ticket on a first-come, first-served basis.
Official X 'Fanta Fast-Press Battle'
Answer the questions from the official X account (@Fanta_Japan) with emojis as fast as you can!
The time limit is 17:00-22:00 every day. Who can find the right answer the fastest within the time limit? Those who successfully press fast will receive 'Coke ON' drink tickets or 2 cases of products on a first-come, first-served basis.
Coke ON 'Point Scramble Battle'
Purchase 'Fanta' at Coke ON compatible vending machines and challenge mini-games in the app!
You can acquire 'Coke ON' drink tickets, 'Coke ON' points, and 'Coke ON' stamps.
Official Coca-Cola App 'Coke ON' https://c.cocacola.co.jp/app/
Through these measures, we will deliver a brand experience where 'Fanta' becomes a topic of conversation in school life and chats with friends.
'Fanta Gakuen' Series New CM 'Class 3-L Bubble Teacher'
The 'Fanta Gakuen' series was highly popular during its revival in 2025. In the latest edition of the popular CM series, 'Class 3-L Bubble Teacher', set in a new semester classroom, unique characters unfold humorous stories.
In this renewal, the global development method of AI technology is introduced to Japanese product development for the first time. By analyzing massive flavor data and consumer evaluation data of what Japanese people feel is 'delicious!' with AI, and repeating improvements based on those insights, we aimed for a new deliciousness different from previous Fanta.
In addition, aligning with the renewal of the two flavors, a digital campaign incorporating gamification elements that you can enjoy with friends will start on Monday, April 13. Centered around TikTok, X, and Coke ON, we will broadcast the popping deliciousness and exciting brand experience of 'Fanta'.
The latest work in the popular new CM 'Fanta Gakuen' series, the 'Class 3-L Bubble Teacher' edition, will also start broadcasting on the same day. Set in school life during the new semester, it portrays the charm of 'Fanta' that livens up the fun time spent with friends.
Renewed with AI Technology! The Deliciousness of the New 'Fanta'!
In this renewal, AI flavor profiling was utilized to explore the ideal taste suited to Japanese preferences. Based on the results, developers made repeated improvements to further enhance the fruity taste unique to 'Fanta' while maintaining its refreshing deliciousness. 'Fanta Grape' has become a bright and uplifting grape flavor. By combining multiple grape flavors, we aimed for a gorgeous and deep taste. Also, 'Fanta Orange' has strengthened its pop and refreshing orange flavor. Maintaining its clear drinkability, it is finished with a taste you can enjoy to the last drop. Pursuing a taste supported by teens, we have realized a 'Fanta-like taste' perfect for fun times spent with friends.
A New Campaign to Compete for Fanta with Friends in 3 Games is Also Introduced!
A digital campaign where you can enjoy a 'battle experience' competing for the more delicious Fanta with friends will also start. Compete with funny faces, compete with speed, compete with points; we will roll out 3 battle contents across TikTok, X, and the official Coca-Cola app 'Coke ON'.
Also, many popular influencers among teens, including FANTASTICS and Croquette, will participate in the face dance battle! They will grandly enliven the campaign.
TikTok 'Face Dance Battle'
Make the same facial expressions as the emojis displayed to the rhythm!
Since you play and battle with friends, there's no doubt it will be a blast with your friends' funny faces! You can participate from the official Coca-Cola app 'Coke ON', and winners will be redirected to the campaign page via a 2D code to receive a 'Coke ON' drink ticket on a first-come, first-served basis.
Official X 'Fanta Fast-Press Battle'
Answer the questions from the official X account (@Fanta_Japan) with emojis as fast as you can!
The time limit is 17:00-22:00 every day. Who can find the right answer the fastest within the time limit? Those who successfully press fast will receive 'Coke ON' drink tickets or 2 cases of products on a first-come, first-served basis.
Coke ON 'Point Scramble Battle'
Purchase 'Fanta' at Coke ON compatible vending machines and challenge mini-games in the app!
You can acquire 'Coke ON' drink tickets, 'Coke ON' points, and 'Coke ON' stamps.
Official Coca-Cola App 'Coke ON' https://c.cocacola.co.jp/app/
Through these measures, we will deliver a brand experience where 'Fanta' becomes a topic of conversation in school life and chats with friends.
'Fanta Gakuen' Series New CM 'Class 3-L Bubble Teacher'
The 'Fanta Gakuen' series was highly popular during its revival in 2025. In the latest edition of the popular CM series, 'Class 3-L Bubble Teacher', set in a new semester classroom, unique characters unfold humorous stories.