"Real Gold" x "Street Fighter" Collaboration Campaign Starts April 13, 2026: "The One Who Doesn't Push Too Hard is the Strongest."

The Coca-Cola system is holding a campaign from Monday, April 13, 2026, for its energy drink brand "Real Gold," in collaboration with the globally popular fighting game series "Street Fighter." Since its launch in 1981, "Real Gold" has been an energy drink formulated with royal jelly extract, ginseng, and vitamins, which has been supported by many for years as it positively supports the energy of working people. It is familiar in various daily situations, such as for a change of pace during work or exercise. In 2025, we launched "Real Gold RG," a healthy energy drink rich in multivitamins (Vitamins B2, B6, C). As a new proposal in the energy market, it is enjoyed primarily by men in their 30s to 50s. This spring, the "Real Gold" brand, with the brand message "The One Who Doesn't Push Too Hard is the Strongest," will hold a collaboration project with "Street Fighter," a legendary fighting game with over 58 million cumulative units sold worldwide*, starting Monday, April 13. "Real Gold" will continue to be a supportive presence, providing energy and power for everyone to enjoy their daily lives, rather than for pushing too hard or overexerting themselves. ※As of December 31, 2025. （From left）"Real Gold" 250ml can "Real Gold Vitamin Royal Power" 490ml PET "Real Gold RG Orange" 250ml can Win "Street Fighter" Limited Collaboration Goods and PayPay Points for a Total of Approximately 300,000 People! During the campaign period, by purchasing eligible products and scanning the QR code on the label with your smartphone, you can access the campaign site and earn points. By applying with the points you've accumulated, you can win "Street Fighter" limited collaboration goods or 100pt PayPay points by lottery. For details, please visit the campaign site. Campaign Site: https://www.coca-cola.com/jp/ja/brands/real ※Monday, April 13