Evolving and Strengthening the 'Coca-Cola' Drinking Habituation Program Utilizing 'Bottle Coke'
Coca-Cola System will strengthen its restaurant program in 2026, aiming to double the deployment of 'Perfect Serve' and expand 'Foodmarks' certified stores fivefold, introducing AI POP and a first-ever Tabelog soft drink collaboration.
📋 Article Processing Timeline
- 📰 Published: April 11, 2026 at 00:00
- 🔍 Collected: April 11, 2026 at 00:22 (22 min after Published)
- 🤖 AI Analyzed: April 20, 2026 at 04:58 (220h 36m after Collected)
The Coca-Cola system has been implementing the "Coca-Cola Drinking Habituation Program" since February 2025 to expand the deliciousness and fun of Coca-Cola, utilizing its unique asset, "Bottle Coke," to meet the recent demand for enhanced experiential value in the restaurant industry. We introduced the "Perfect Serve," the ultimate way to enjoy Coca-Cola, and received high praise from many for the value of the self-pouring experience and the taste, successfully rolling it out to approximately 20,000 restaurants. At the same time, we launched the "Coca-Cola Foodmarks" certification system for establishments offering great food and the ultimate Coca-Cola experience. Starting with Shibuya Yokocho in Tokyo and Ohatsutenjin Urasando in Osaka, we expanded this initiative. In addition to the "Perfect Serve," we offered exclusive measures such as store decorations with special materials, original consumer promotions, and food pairing appeals. As a result of receiving widespread support for "Coca-Cola Foodmarks" as a strategy to contribute to restaurant sales, customer attraction, and increased average spend, we succeeded in expanding it to over 400 restaurants across all 47 prefectures in 2025.
Building on last year's success, in 2026, we will further evolve and strengthen this program to provide even more customers with valuable dining-out experiences. Through the first-ever soft drink collaboration with Tabelog, enhanced material variations tailored to restaurant formats and occasions, the introduction of AI-based POP proposals, and seasonal original Coke Mix suggestions, we aim to double the number of "Perfect Serve" deployments and increase "Foodmarks" locations fivefold compared to last year. We also plan to roll out "Foodmarks" in 10 priority areas nationwide, including continuous efforts from last year. With tailor-made concepts and branding closely aligned with restaurants, we will enliven entire regions as a permanent initiative. Kicking off in the Okinawa area on Thursday, April 30, we will subsequently expand to major cities including Sapporo, Tokyo, Yokohama, Osaka, Kanazawa, and Fukuoka. Coca-Cola will energize the Japanese restaurant industry by creating new, community-rooted experiential values for dining out.
An establishment where you can experience delicious food and the best "Coca-Cola". That is "Coca-Cola Foodmarks"
A carefully selected dish from the restaurant and an ice-cold Coke. Whether it is a familiar dish or one you are tasting for the first time, having a Coke next to it turns the dining moment into a memorable one. What Coca-Cola proposes through "Foodmarks" is not simply the provision of a beverage. Through the "Perfect Serve" that stimulates the five senses and spatial staging that enhances the individuality of the restaurant, we deliver an exciting space where you can encounter new tastes every time you visit.
"Perfect Serve": The most delicious way to drink Coca-Cola
We have prepared a "Perfect Serve" kit so you can drink Coca-Cola at its absolute best.
We provide "Bottle Coke," a glass, a coaster, and a bottle opener. Through the experience of customers opening the bottle and pouring it into the glass themselves, we offer both deliciousness and fun.
Introducing restaurants where you can enjoy Coca-Cola and meals on Japan's largest gourmet site, "Tabelog"
In a first for a soft drink, we are collaborating with "Tabelog" to introduce information on restaurants where you can drink Coca-Cola and propose the best ways to enjoy it. You can search not only by food genre but also by dining scene
Building on last year's success, in 2026, we will further evolve and strengthen this program to provide even more customers with valuable dining-out experiences. Through the first-ever soft drink collaboration with Tabelog, enhanced material variations tailored to restaurant formats and occasions, the introduction of AI-based POP proposals, and seasonal original Coke Mix suggestions, we aim to double the number of "Perfect Serve" deployments and increase "Foodmarks" locations fivefold compared to last year. We also plan to roll out "Foodmarks" in 10 priority areas nationwide, including continuous efforts from last year. With tailor-made concepts and branding closely aligned with restaurants, we will enliven entire regions as a permanent initiative. Kicking off in the Okinawa area on Thursday, April 30, we will subsequently expand to major cities including Sapporo, Tokyo, Yokohama, Osaka, Kanazawa, and Fukuoka. Coca-Cola will energize the Japanese restaurant industry by creating new, community-rooted experiential values for dining out.
An establishment where you can experience delicious food and the best "Coca-Cola". That is "Coca-Cola Foodmarks"
A carefully selected dish from the restaurant and an ice-cold Coke. Whether it is a familiar dish or one you are tasting for the first time, having a Coke next to it turns the dining moment into a memorable one. What Coca-Cola proposes through "Foodmarks" is not simply the provision of a beverage. Through the "Perfect Serve" that stimulates the five senses and spatial staging that enhances the individuality of the restaurant, we deliver an exciting space where you can encounter new tastes every time you visit.
"Perfect Serve": The most delicious way to drink Coca-Cola
We have prepared a "Perfect Serve" kit so you can drink Coca-Cola at its absolute best.
We provide "Bottle Coke," a glass, a coaster, and a bottle opener. Through the experience of customers opening the bottle and pouring it into the glass themselves, we offer both deliciousness and fun.
Introducing restaurants where you can enjoy Coca-Cola and meals on Japan's largest gourmet site, "Tabelog"
In a first for a soft drink, we are collaborating with "Tabelog" to introduce information on restaurants where you can drink Coca-Cola and propose the best ways to enjoy it. You can search not only by food genre but also by dining scene