Launch of YouTube Channel 'Meeting Transformation Coach @ External CHRO' for Executives and HR Leaders

## Overview
Coaching Forward Co., Ltd. (Headquarters: Chuo-ku, Tokyo; CEO: Takashi Aikawa) has launched a YouTube channel titled 'Meeting Transformation Coach @ External CHRO: Changing Organizations Starting with Meetings.'

❚ URL: https://www.youtube.com/@coaching-forward

On this channel, Takashi Aikawa, who has served as an external CHRO for numerous companies, focuses on 'meetings' as a reflection of organizational health. He delivers practical insights for enhancing organizational productivity, decision-making quality, management, and talent development through meeting transformation.

## Meetings as a 'Mirror of Management'
All organizational issues manifest in meetings. Who speaks and who remains silent? Is the purpose clear? Is a decision being made? From the conduct, wrap-up, and preparation stages, the condition of an organization is clearly reflected.

When Aikawa is tasked with solving organizational issues, he always observes actual meetings. By observing just a few, the habits of decision-making, bottlenecks in cross-departmental collaboration, and psychological safety become clearly visible.

Even with the introduction of excellent systems or training, organizational behavior does not change unless the quality of daily meetings changes.

## Meetings as the Greatest Room for Improvement
Meetings, in which many business people participate daily, consume a vast amount of time organization-wide. Yet, few executives can confidently say their meeting productivity is high.

Meetings are fundamentally places to make advanced decisions, generate new questions and strategies, and take responsibility for implementation. However, they often devolve into mere report-outs or material reading, lowering organizational productivity.

By changing meeting design, preparation, facilitation, decision-making, and action management, organizations change significantly. Meetings are 'management infrastructure.'

## Main Themes
Targeting executives, HR leaders, and managers, this channel presents solutions using 'Reverse Thinking,' including:

- Comparison between conventional and 'Reverse Thinking' meetings (e.g., focusing on discussion based on pre-shared understanding).
- Introduction of actual corporate transformation cases.
- Changes in decision-making speed due to meeting improvement.
- Dialogues with key people active on the front lines.

Producer Takashi Aikawa emphasizes that 'by looking at meetings, one can see what an organization values and where decision-making is stalled,' underscoring meeting improvement as the cornerstone of organizational transformation.