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Earth hacks to Implement Sales Floor Development Utilizing Decarbo Score at 176 Loft Stores Nationwide

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jun 30, 2026 8:00 PM ・ Updated Jul 1, 2026 10:39 AM ・ 10 min read ・ Source: PR TIMES

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Earth hacks to Implement Sales Floor Development Utilizing Decarbo Score at 176 Loft Stores Nationwide — Image: PR TIMES

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jun 30, 2026

Earth hacks Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Sumito Sekine; hereinafter "Earth hacks"), a co-creation platform that aims to develop decarbonization-related products, services, and businesses based on consumer feedback, is implementing sales floor development utilizing its "Decarbo Score" as part of the "LOFT GREEN PROJECT SUSTAINABLE BEAUTY&LIFE 2026," a sustainable enhancement initiative for Earth Month by Loft Co., Ltd.

This project is being held from Saturday, May 30, 2026, to Sunday, July 12, 2026, at Loft stores nationwide and on the Loft online store.

Initiatives in LOFT GREEN PROJECT SUSTAINABLE BEAUTY&LIFE 2026 (Enhancement Month)

Decarbo Score SELECTION Campaign Overview

At Loft stores nationwide, 16 types of products designated as "Decarbo Score SELECTION" featuring the Decarbo Score are being showcased in special corners.

・ Period: Saturday, May 30, 2026, to Sunday, July 12, 2026

・ Participating Stores: 176 Loft stores nationwide and the Loft online store (https://www.loft.co.jp/store/)

・ Products Featured: 16 types

※ All prices include tax.

※ Product availability and scale may vary by store.

【Example Products】

Thermos Vacuum Mug Cup

・ Thermos Vacuum Mug Cup JDG352C-SMB

A reusable stainless steel vacuum insulated bottle that keeps drinks cold or hot for a long time. Repeated use helps reduce disposable containers.

URL: Vacuum Mug Cup JDG352C-SMB | Decarbo Score Adopted Product

Tiger Vacuum Insulated Bottle

・ Tiger Vacuum Insulated Bottle MKR-W050WR

Designed for ease of care and lightness, this bottle uses vacuum insulation technology to maintain the ideal temperature for hot and cold drinks. Repeated use of personal bottles reduces plastic waste from disposable bottles.

URL: Vacuum Insulated Bottle MKR-W050 Shell White | Decarbo Score Adopted Product

Shupatto M HAGIRE

・ Shupatto M HAGIRE

A long-selling brand, "Shupatto," makes it easy to carry and use an eco-bag with its unique folding mechanism. It helps reduce the use of plastic shopping bags and can be widely used for everyday shopping, sports, and more.

URL: Compact Bag M HAGIRE | Decarbo Score Adopted Product

【Scenes from the Loft Store Display】

Exhibition Overview

At the "LOFT GREEN PROJECT SUSTAINABLE BEAUTY&LIFE 2026" exhibition held on Saturday, May 30, 2026, target products featuring the Decarbo Score were displayed. Sales floor communication utilizing the Decarbo Score was introduced to help consumers intuitively understand their environmental contribution through product selection.

Date: Saturday, May 30, 2026

Venue: Bellesalle Shibuya Garden

Decarbo Score Selection Showcase Booth at the LOFT GREEN PROJECT SUSTAINABLE BEAUTY&LIFE 2026 Exhibition

What is Decarbo Score?

It is an index provided by Earth hacks that scores the reduction rate of CO2 emissions* in products and services. It displays the reduction rate of CO2 emissions that changes due to environmentally conscious efforts compared to products using conventional materials or methods, clearly communicating the environmental contribution of products and services at a glance. Launched in July 2022, as of April 2026, it has been adopted by over 350 companies and more than 2,000 products and services.

* CO2 emissions refer to CO2e (carbon dioxide equivalent).

Loft Green Project Initiatives

Since the fall of 2021, Loft has been promoting the "LOFT GREEN PROJECT 'Making Lives and the Earth Happy with the Power of Sundries'" initiative, aiming to create opportunities for people to think about environmental issues as a part of their daily lives and propose activities that lead to a well-being lifestyle through sundries.

https://www.loft.co.jp/lp/loftgreenproject/

About the Co-creation Platform "Earth hacks"

"Earth hacks" operates a co-creation platform that connects consumers, including Gen Z, with companies and local governments to realize a decarbonized society. It provides its unique "Decarbo Score," which displays the reduction rate (%) of CO2 emissions compared to conventional products, to companies and organizations, promoting the visualization and dissemination of products with high environmental value. It offers a system where consumers can contribute to decarbonization while enjoying themselves. Furthermore, it is accelerating decarbonization from multiple angles through initiatives such as "Decarbo Challenge," where companies and students co-create solutions to real business challenges, and "Earth hacks for Local," a solution for government and municipalities.

Website: https://co.earth-hacks.jp/ X: https://x.com/Earthhacks2023

Instagram: https://www.instagram.com/earthhacks.jp/

TikTok: https://www.tiktok.com/@decarbo46

FACT BOX

Source: PR TIMES
Category: プレスリリース
Organizations: Earth hacks / Shupatto

AI 圖像理解（模型對圖片的判讀，非新聞原文事實） / AI image understanding / AI 画像理解

模型對圖片的判讀，非新聞原文事實 / Model interpretation of images, not source-article facts / モデルによる画像判読で、ニュース原文の事実ではありません

以下為AI對圖片的理解非新聞原文事實

The image displays a "Decarbo Score SELECTION" campaign by Earth hacks and Loft, featuring various products with associated percentage discounts. The graphic highlights sustainability and environmental contributions.

The "Decarbo Score SELECTION" campaign features products with discounts like 11%, 17%, 56%, 6%, 50%, and 73% off.
The campaign includes items such as a blue cloth, a pink bottle, a jar, a red mug, a book, and a blue bag.
A seedling tray with three small plants is depicted, symbolizing growth and sustainability.
The Loft logo is prominently displayed, indicating their partnership in the campaign.

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Jun 30, 2026 8:00 PM — Distributor PR TIMES
Collected　Jun 30, 2026 11:44 AM
AI structured & analyzed　Jun 30, 2026 11:44 AM
Desk-reviewed & published　Jun 30, 2026 8:00 PM

FAQ

What are the key facts in this article?

Where is the primary source?

PR TIMES: https://prtimes.jp/main/html/rd/p/000000144.000122970.html

When was it published?

Jun 30, 2026

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Washin AI News Desk“Earth hacks to Implement Sales Floor Development Utilizing Decarbo Score at 176 Loft Stores Nationwide”AI News by Washin Village（和心村）, Jun 30, 2026. https://aeo.washinmura.jp/ai/co-earth-hacks-jp/en/news/2026-06-30-earth-hacks-%E5%85%A8%E5%9B%BD176%E5%BA%97%E8%88%97%E3%81%AE%E3%83%AD%E3%83%95%E3%83%88%E3%81%A7%E3%83%87%E3%82%AB%E3%83%9C%E3%82%B9%E3%82%B3%E3%82%A2%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%97%E3%81%9F%E5%A3%B2%E5%A0%B4%E5%B1%95%E9%96%8B%E3%82%92

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