Earth hacks and Kanagawa Prefecture promote decarbonization actions for approximately 1 million people through the 'Kanagawa CO2CO2 Point+' campaign

Kanagawa Prefecture promotes decarbonization actions for approximately 1 million people through the 'Kanagawa CO2CO2 Point+' campaign.
NQ 50/100出典：PR Times

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  • 📰 Published: March 28, 2026 at 16:16
  • 🔍 Collected: March 28, 2026 at 21:59 (5h 43m after Published)
  • 🤖 AI Analyzed: April 15, 2026 at 06:45 (416h 45m after Collected)

Earth hacks Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Sumito Sekine; hereinafter 'Earth hacks'), a consumer-co-creation platform that aims to develop decarbonization-related products, services, and businesses based on consumer feedback, participated as the secretariat for the 'Kanagawa CO2CO2 (Kotsu-Kotsu) Point+' campaign. This campaign, implemented by Kanagawa Prefecture in fiscal year 2025, offered bonus points for purchasing products that contribute to decarbonization. A total of approximately 1 million people participated in the campaign, resulting in a CO2 reduction effect of 500.9 tons.

1. 'Kanagawa CO2CO2 Point+' Campaign Overview

Organizer: Kanagawa Prefecture

Period: October 1, 2025 (Wed) to December 26, 2025 (Fri)

Overview: Bonus points were added to standard point rewards for purchasing prefectural products or refillable container products that have lower CO2 emissions during production, distribution, and usage.

Participating Businesses: 12 companies (783 locations/stores within the prefecture)

URBAN RESEARCH Co., Ltd.

AIM SERVICES CO., LTD.

Keikyu Store Co., Ltd.

Seikatsu Club Consumers' Co-operative Kanagawa

StylingLife Holdings Inc.

Seven-Eleven Japan Co., Ltd.

Tokyu Store Corporation

Pal System Kanagawa Consumers' Co-operative

FamilyMart Co., Ltd.

FANCL CORPORATION

Fuji Cityio Co., Ltd.

UCC Food Service Systems Inc.

[Implementation Details]

Approximately 200 products and services were eligible. A 'Decarbo Score' was calculated for each, visualizing their contribution to decarbonization and displayed at storefronts and on menus.

[Results Summary]

  • Total number of participants receiving points: 986,020
  • Total CO2 reduction: 500.9 tCO2e (equivalent to reducing approximately 21 million plastic shopping bags)
  • Approximately 90% of users responded that it 'became an opportunity to think about decarbonization' (a 2% increase from the previous year)
  • More than half of users responded that they 'would want to purchase even without the bonus points' (a 15% increase from the previous year)

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